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Nokia hires orchestra for mobile phone ringtones

Nokia Orchestra

Nokia has used the Bratislava Symphony Orchestra to produce a number of classical numbers that are being used as ringtones on Nokia hardware. The manufacturer decided to use the orchestra due to classical ringtones proving to be popular among users when configuring their handsets. The pieces were composed by in-house sound designers, before being recorded with 55 members of the orchestra.

Some of the recordings are already available on the Lumia 920 and Lumia 820 Windows Phones on the Nokia Conversations website. Aleksi Eeben, a sound designer at Nokia, had the following to say on the project:

"The 25 original pieces, called ‘miniatures’ were composed by five Nokia Design in-house sound designers. We started exploring the idea through contemporary classical and film music, However, the final result was original pieces that are distinctively ring tones: they are short, and they all have a functional sounds element."

Epic Sound was contracted by Nokia to help with the creation of sounds. Asbjoern Andersen, from the recording company, noted the following:

"Nokia has one of the most recognisable brand sounds in the world and has done lots of pioneering work to innovate and evolve sound on mobile phones. And I think bringing in a living, breathing orchestra really takes this to the next level. Ringtones are usually created in a studio using a synthesizer to produce a wide variety of sounds. But Mr Anderson said that Nokia wanted to create ringtones that had a "unique, organic" sound.

There’s a lot of thought, effort and new ideas put into the devices – not only in terms of the hardware, but also in the overall user experience and design of the products. The Nokia mobile sounds are heard around a billion times a day, so a lot of work is put into ensuring that they would stand repeated listening in a lot of different environments and to give the products a unique, organic sound you don’t normally hear on mobile devices."

Nokia is taking things seriously when it comes to Windows Phone, which is welcomed by consumers who have chosen Microsoft's mobile platform. To have Nokia's experience and known quality controls ensures that everything is as good as can be when hardware eventually reaches market.

As well as HERE and other location-based services, Nokia is also investing in marketing and how Windows Phones sound with additions like charge disconnection.

Source: Nokia Conversations; via: The Telegraph

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Comments

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dalydose says:

I like them. You can find a few MP3 files on the Official Nokia "Conversations". A couple were pre-loaded on my 920, too.

dalydose says:

My bad. It's the "source" listed above, but here ya go:http://conversations.nokia.com/2012/11/09/new-string-tones-for-the-new-lumia/
Go to the bottom and they have a few of the tracks in MP3 format. You can save 'em and use 'em now. :)

 

jcagga says:

This just makes me mad, if they care about so little things like ring tones, why aren't they shipping all 920 to all US carriers?? This to me is wasting money rather than making money. Too bad i bought the red 8x, could've been red lumia 920 on verizon.

tissotti says:

Huh?
They are shipping globally everywhere. Also they are shipping for China Mobile that has 650 subs, HTC hasn't got a phone for them and China is easily the world largest smartphone market as well.
 
We are talking about one country only here. 

jcagga says:

yes they are shipping globally, but it's not availalbe in all major carriers across the countries. Canada has only one carrier with just one color, black. US has only one carrier with more color. Get my point?

rakeshrai says:

I guess you're an American.

jcagga says:

This site is an American site, .com? lol

erzhik says:

Nokia has always invested a lot of cash into ringtones for their phones in the past, so this is nothing surprising. Their flagship models had exclusive tones from famous artists in the past. Thinking of 8800 and others.

hardcoreplur says:

I still think their remix contest was the best idea, I still have it as my ringtone.

chataddicted says:

Thats why nokia is best....they care every thing software hardware nd even little things like ringtone!! This make me a die heart fan of nokia... <3

adipabeta says:

me too...... i'm a nokia die hard fan too....... :-P

Disinto says:

Now that's something else than the shit Apple is feeding us with (especially the horrible Marimba or Xylophone ringtones)

Tommyman99 says:

I always wondered if my ringtones on my Lumia 920 was a real orchestra or not. I guess that solves that mystery, and that's so cool that it's a real live orchestra instead of synthesized sounds. 

sepatown says:

I have the T.E.E.D. (Garden) song as my ringtone. My coleagues can't stop moving everytime my phone rings.

bitemeblinky says:

Dude TEED is sooo good.

sepatown says:

Totally agree.

adipabeta says:

i want link....... i'm a nokia die hard fan.........

sepatown says:

Here are the links to the actual song and the instrumental (for making ringtones):
http://www.youtube.com/watch?v=KD1NTfTF21I
http://www.youtube.com/watch?v=Km5S2njyYXg (instrumental)

adipabeta says:

i do love nokia.....

lippidp says:

It's nice to know there's more to Nokia than the likes of dedmau5.

camptime says:

I am waiting for the whining to start how this is not available on other Windows phones, 3 2 1 go.
Thanks Nokia for giving us lots of extra goodies. This is why I stick by your brand.

TonyDedrick says:

I really don't think that argument would extend to ringtones. These are Nokia phones. I can understand why someone would have that argument in regards to 3rd party apps.

dalydose says:

You'd be surprised. I've seen that argument used against Nokia's Welcome Home app and City Lens and Drive+. I haven't checked the thread for the new photo beaming to other screens app, but I'm sure it's there too.

Heck, right now, the MP3s for some of these are available for download from the Nokia Conversations blog so anyone could use those.

I'm currently rocking the original Nokia Tune on my Lumia 920.   And I'm not talking about the Piano version.  I'm talking about the original midi heard back in the olden times.

Residing says:

I loaded that on my N8; and I just bought a new Lumia 900 and I am going to load it on this too!  Love it!

ahlun Lee says:

Nokia has always doing their best for consumers.

richard_rsp says:

Boy I wish they had the 920 for Verizon... I loved my old Nokia phones and would love to go back to them, but I'm not diggin the 822. 
It's nice to see this level of attention to detail in a phone!

bokchoy1 says:

I've always loved Nokia ringtones :) They have the best preloaded selection out of all the phones I've used so far.

Mr. Tofu says:

The article talked abt the 920 and the 820 receiving these ringtones. Any love for the 810?

henilp89 says:

all of their ringtones are stupid! you can barely hear them?

apocacrux says:

Perhaps you are hard of hearing. I find the Nokia ringtones to be quite audible in most situations.

lippidp says:

I had an old Nokia maybe 10 years ago that I could compose my own ring tones on the phone. It was a lot of fun! I managed to program the chorus of the Beach Boys "Wouldn't It Be Nice". Nokia rules! (although I also like HTC and LG).

While this is REALLY cool, I can't help but feel like this is a giant waste of money. I mean who really buys their phones based on the quality of the preloaded ringtones? To make matters worse, I am sure all of these will be available as downloadable ringtones in due time, so really, what does Nokia gain by sinking money into something like this?

apocacrux says:

Customer loyalty. Some customers appreciate when a company goes the extra mile to give them nifty extras like this.

These "little" things is what makes a brand stand out.

ccube1 says:

I like orchestra ring tones :)

StreetNerd says:

wow old news?! this was posted on other sites few weeks ago -.-

sicnus says:

How elegant!