Nokia hitting the U.S. with operation 'Rolling Thunder'
Nokia and T-Mobile U.S. are in full swing with their announced launch party of the Lumia 710, but what's coming up next for the Finnish Windows Phone manufacturer? Operation "Rolling Thunder", as it's internally referred to, is Nokia's plan for rolling out a number of handsets next year and aiming for multiple price points. Chris Weber, head of U.S. operations at Nokia, explained that the company will be at CES in January making a noise as they have been doing in Europe.
"We will be launching a portfolio of devices in the U.S. across a range of price points, user experience and operators. The rollouts are referred to internally as "Operation Rolling Thunder". We’ll have a very large presence [at CES] and it’ll be clear that Nokia is back in a quite strong way in the U.S."
We'll be sure to check out CES in Las Vegas to see what Nokia will be bringing to the event. The Nokia Lumia 900 is still on the list, a more powerful option for U.S. consumers, and is set to hit the states early 2012 if rumours are to be valid. Nokia has the daunting task of getting carriers on side to stock their Windows Phones. Battling hard against the iPhone and a plethora of Android handsets will make a successful and effective marketing campaign all that more important.
Source: Bloomberg, thanks to Baljinder for the heads up!