C-C-C-Changes

Windows Phone OS to drop 'Phone' from name, lose Nokia

Microsoft News

Microsoft 'betrayed' Finland, says Finnish finance minister of layoffs

Rumors

Microsoft's aiming for flagship Windows Phones, killing Nokia X but selling MixRadio

Apps

New Treasure Tag app update ditches the 'Nokia' brand

Microsoft News

Rumor claims 1,000 former Nokia employees in Finland could be laid off by Microsoft

Rumors

Is Microsoft readying a Lumia device that runs Android?

Apps

New Nokia MixRadio update ditches the 'Nokia' brand

Rumors

Microsoft rumored to be licensing Nokia's brand name for phones

Windows Phones

More Lumia 930 launch info for Italy, Austria and Greece

Windows Phones

Lumia 930 pre-orders begin in Norway Wednesday for July 10 launch

Windows Phones

Microsoft Store US site pulls pre-order listings for Nokia Lumia 635

Apps

Nokia Imaging SDK 1.2 released, Lumia SensorCore SDK out of private beta

Windows Phones

Nokia Lumia 635 for AT&T and T-Mobile available for pre-order at US Microsoft Store site

General News

Microsoft teases possible launch date of a green Lumia or successor to the X

General News

Microsoft partners with British designer to create wireless charging pants

Microsoft News

Beat Nokia by predicting world cup games in Sporting Mouth to win some awesome prizes

Windows Phone News

Nokia Lumia 635 now available in Italy direct from Microsoft

General News

Lumia 930 availability on Ireland's Meteor pushed back to mid-July

Microsoft News

Nokia brand names Lumia, ClearBlack, PureView, and others now belong to Microsoft

General News

Lumia 1320, 630 availability expand to Argos Ireland

< >
4

Nokia holds Lumia Windows Phone challenge in Italy

Nokia has taken the Lumia Challenge to Italy. The Windows Phone marketing campaign -- think Smoked by Windows Phone -- challenges participants to see if their competitor smartphone can beat a Lumia 900 at common tasks. Ranging anywhere from taking a photo and uploading to Facebook to locating a nearby restaurant, the challenges are generally won by Windows Phone thanks to the level of integration present.

Participants came wielding a variety of devices, including Samsung, HTC and the iPhone. Nokia has been extraordinarily successful in its Dare to Live campaign, which is touring the UK. We took a look at the results at the half-way marker and were able to reveal that Windows Phones were winning majority of challenges. 

Here's hoping that success is seen in these marketing stunts across the world. At the very least, this is a strong attempt to rebuild the Nokia brand as a Windows Phone OEM.

via: Plaffo (YouTube); thanks, Antonio, for the heads up!

0
loading...
1
loading...
22
loading...
0
loading...

Reader comments

Nokia holds Lumia Windows Phone challenge in Italy

4 Comments
Sort by Rating

I wonder if this challenge comes to Holland as well. It's a great way of showing the superiority of the Windows Phone platform to people who are somewhat unfamiliar with it. There couldn't be any better advertising campaign, I'm sure.

Nice blog! The only thing that I find that needs to be improved now that I am transitioning from the Iphone4 is the App market. One thing that threw me at first was the power button on the side but after using it there is no other place it should be. It always sits at your thumb so you don't have to fumble around when you pull it out of your pocket or the screen times out. The camera button also came in handy, much more useful than a software button. I like its all features.  Click here