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< >
195

Nokia Oyj notifies suppliers of coming transformation into Microsoft Mobile Oy

Nokia Oyj notifies suppliers of coming transformation into Microsoft Mobile Oy

Nokia Oyj, the Finnish manufacturer's devices and services division will become Microsoft Mobile Oy, Redmond's new mobile devices and services division, once the Microsoft-Nokia deal goes through. Microsoft already has its own, larger devices and services organization, of course, but with Nokia's phone business getting merged in, the components that support that business will have to be merged in as well. Nokia has reportedly sent a letter to their suppliers to address just that matter. According to Nokia Power User:

Under the terms of the sale, Microsoft will assume all rights, benefits and obligations of the Nokia Devices and Services business, including Nokia's agreements with suppliers, customers and partners which pertain to the Devices and Services business. Therefore, the purpose of this letter is to update you that the current terms and conditions that you have with the Devices and Services business will not change.

Please note that upon the close of the transaction between Microsoft and Nokia, the name of Nokia Corporation/Nokia Oyj will change to Microsoft Mobile Oy. Microsoft Mobile Oy is the legal entity name that should be used for VAT IDs and for the issuance of invoices.

Just one more step on the long and winding road to Microsoft/Nokia post-merger bliss. If you're all up in the mobile devices and services business, let me know how this affects you!

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Comments

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sharpycl says:

I got an email from them notifying me about the change this morning.

nanoware says:

You work for Nokia?

sharpycl says:

No. I do wish I did though :(

tkdmacgeek says:

I got the email too!  It reads:

=================

Privacy, Data Protection and Service Terms Information Regarding the Sale of Nokia's Devices & Services Business to Microsoft

=================

 

Hello,

 

We wanted to share some important information about your data privacy and contracts.

 

Nokia currently expects to complete the sale of its Devices & Services business to Microsoft in April 2014. With the completion of this transaction, a Microsoft Finnish affiliate* assumes responsibility for your personal data and the contractual relationships for the products and services related to this business. Microsoft cares deeply about your privacy and the protection of your personal data and will continue to collect and use your personal data in the same ways and for the same reasons as Nokia, and you should experience no difference as a result of the sale.

 

Also, please note that Nokia will continue to run its businesses, including HERE location-based products and services, which are not part of the Microsoft acquisition. The responsibility for your personal data and your contractual relationship relating to these Nokia products and services remains with Nokia. Nokia continues to be committed to the highest standards to protect your privacy and your personal data.

 

We wanted to give you notice of these changes. Our commitment to your privacy remains paramount. To learn more about Microsoft's and Nokia's privacy policies and service terms, click here. http://www.nokia.com/global/privacy-landing/

 

 

You may also contact us at: Microsoft Mobile Oy, c/o Privacy, Keilaranta 7, 02150 Espoo, Finland or Nokia Corporation, c/o Privacy, Keilalahdentie 4, 02150 Espoo, Finland.

 

Sincerely,

 

Chad Fentress

Vice President, Chief Ethics and Compliance Officer

Nokia

 

Brendon Lynch

Chief Privacy Officer

Microsoft

 

* With the completion of this sale, the Nokia Devices & Services business will be part of this Finnish entity, Microsoft Mobile Oy, a subsidiary of Microsoft Corp.

 

=================

You are receiving this email because of your relationship with Nokia's Devices & Services business. Nokia Corporation and Microsoft Mobile Oy have sent you this communication as part of the sale of Nokia's Devices & Services Business to Microsoft. This email does not require any action by you. This email is coming from an unmonitored alias, so please do not reply.

 

---

 

Copyright (c) 2014 Nokia Corporation and Microsoft Mobile Oy

Nokia Corporation P.O. Box 226 FI-00045 Nokia Group Finland

Microsoft Mobile Oy Keilaranta 7, 02150 Espoo, Finland

 

Privacy policy

http://www.nokia.com/global/privacy-landing/

=================

rockstarzzz says:

I got one this morning too!

NIST says:

I received a telephone call.

SamiSaifDine says:

They visited us today .. And infomed us at the dinner

sharpycl says:

They hugged me and said "everything will be alright"

mesbahamine says:

You're Awesome :D

I think I got one few weeks back, but there was no mention of MM

DreamerUP says:

I too got it, since 16/4/2014

Aman2901 says:

Satya came personally to tell me everythin will be alright....

goldenpipes says:

What the hell is oy?

DJCBS says:

It's the Finnish equivalent of Ltd.

tkdmacgeek says:

as long as it isn't saying, "Oy Papi" it's all good!

rodneyej says:

Why isn't it calle "Microsoft Mobil LLC"???

Fritzly says:

Because it is a Finnish entity.

because LLC isn't what these types of comapnies are called in the vast majority of the world

Karthik Naik says:

they should have kept the name, nokia has an image of its own

i wouldnt buy a jaguar/range rover if it was renamed to tata

Hoss98 says:

Which name? they didn't buy Nokia as a whole they bought the devices unit so basically it has no name and they should name it and they can't name it Nokia coz Nokia won't allow them to do that but they can use the Nokia brand for phones which are based on S30 and S40 like asha and such and that's for 10 years

 

It's like if I sold you a phone, I stay Hoss and you stay Karthik

I think it s Finnish for the word "limited" or .Ltd for short.

In Finnish oyj means PLC (public limited company, oy means LLC (limited liability company)

Marco Gomes1 says:

Let me Bing that for you... Please hold the line...

Aman2901 says:

We are still holding the line*humphh*

[Line Discinnected] Verizon wireless customer service couldn't get to you today. Try again tomorrow. Call placed: 5:25 PM -- Call Ended: 8:54 AM. Thank you for holding.

asoyemi says:

Tried Cortana, She does not speak Finnish right now, I'll report back when she does

Sahil Kutty says:

So will the future phones be coming with the name 'Microsoft Lumia' or 'Nokia Lumia : A Microsoft company'?

DJCBS says:

No one knows but one thing is sure: they will NOT come with "Nokia" in them, because Nokia still exists as a separate company. Microsoft isn't buying Nokia. Microsoft created a company - Microsoft Mobile - and filled it with employees they bought from Nokia.
 

Sahil Kutty says:

Well I hope they get the naming right

rockstarzzz says:

They have 10 years license to use Nokia branding.

Fritzly says:

For Asha devices....

rockstarzzz says:

For all smartphones.

DJCBS says:

Wrong. Only for S30 ans S40 series phones. READ. THE. DEAL.

rockstarzzz says:

READ IT. They OWN Asha brand. They license Nokia brand.

DJCBS says:

READ IT. They license the Nokia brand FOR ASHA PHONES (S40 series) AND DUMBPHONES (S30). NOT for smartphones (Lumia) or anything else.

Hoss98 says:

You should be moderator instead of rock :)

jessenic says:

I do wonder why they didn't just move the employees to Microsoft Oy instead of setting up a new company. Maybe because if Microsoft Mobile Oy does not do well it would not affect Microsoft Oy

DJCBS says:

That's precisely it. By making Microsoft Mobile a separate company, they'll be able to shut it down or sell it without any repercussions to the main Microsoft.

blackhawk556 says:

Well just because Nokia still exists doesn't mean much. Google "made" Motorola phones even though "Motorola" still exists.

chrispyogurt says:

I taught Microsoft licensed the brand name Nokia? Ok nvm read that only for exisiting device. Lumia is good enough.

Dexterrino says:

why not just call it: Nokia mobile division?

Marco Gomes1 says:

I consulted my crystal ball and it'll have Lumia on the front and Microsoft on the lower back cover.

Hoss98 says:

Noooooooo please consult it again why Microsoft brand on the phone they have their windows brand everywhere inside the phone

tkdmacgeek says:

MS Store employees say it will just say "Microsoft" on the top bezzel where it says, "Nokia"

Mark Richey says:

Just a logo and the words"The Company Formerly Known As Nokia"

They got the rights for the NOKIA name for 10 yrs...i hope they don't change it..bcs its more than just a brand name here in India...deeply associated with peoples lives...

DJCBS says:

They only have those rights to use on S30 and S40 series. Nothing else.

Winnabe says:

DJCBS is right here. It is amazing how such a huge misinformation that MSFT have licenced the Nokia brand for 10 years (presumably for all phones) is being propagated. Even in an article that came out today in India 's largest newspaper.

Bryan Suazo says:

Microsoft empire

Hoss98 says:

Microsoft: Romans, Google: Ancient greeks

GelvinGSM says:

This is stupid. Microsoft Mobile is the worst name Microsoft can ever though of. Let it remain as Nokia. It looks cool on the top or let it Lumia only. I am seriously not in favor of this "Microsoft Mobile"....

DJCBS says:

They can't. Nokia remains an independent company and so holds the right to their own brand. Microsoft is NOT buying Nokia. Just employees from one of their divisions.

rockstarzzz says:

Yet again, Microsoft gets a ten years of license with the deal to use patents and Nokia branding for smartphones.

sip1995 says:

Agreed, about the brand "Nokia" Microsoft can use to their smartphones......at least this is what they told me from Nokia.

DJCBS says:

That's wrong. Read the deal.

DJCBS says:

Yet again: READ THE DEAL. Microsoft only gets the license for the brand for phones of the S30 and S40 series (dumbphones and Asha phones). They DO NOT HAVE THE LICENSE TO USE THE BRAND ON SMARTPHONES.
Jesus Christ, why can't people just read the deal...

sip1995 says:

Okay, but cal you tell me the who says what a smartphone is ? I mean we can say that asha phones are smartphones too.

DJCBS says:

Is a Lumia based on the S30 or S40 software series? No? Then they can't use it.

rockstarzzz says:

Did you even read the link I shared? The press release? By Microsoft? Now come and tell me its all a lie because its Microsoft press relase and not Nokia one.

DJCBS says:

Did you read the legal release from Nokia? The one that isn't a small press blog post but the in depth version that was given to shareholders and the authorities?

rockstarzzz says:

I really want you to keep those caps lock on while you search for the wording in this press release by Microsoft. www.microsoft.com/en-us/news/press/2013/sep13/09-02announcementpr.aspx Go to "TERMS OF THE AGREEMENT". Then 4th Para. Then 3rd line. It says very very clearly even for people living in denial that "Microsoft will ACQUIRE the Asha brand (shitty phones) and WILL LICENSE the NOKIA brand for use with current Nokia mobile phone products." That to any one can only mean Microsoft OWNS Asha and license Nokia brand from Nokia. Yet again.

DJCBS says:

A blog post? Jesus Christ.
Here: http://i.nokia.com/blob/view/-/3006738/data/3/-/Proxy-materials.pdf

Point 3. Page 8 of the pdf file.

 

"Nokia will continue to own and maintain the Nokia brand. Microsoft has also agreed to a 10 year license arrangement with Nokia to use the Nokia brand on current and subsequently developed Mobile Phones products based on the Series 30 and Series 40 operating systems. After the Closing, Nokia would be restricted from licensing the Nokia brand for use in connection with mobile device sales for 30 months and from using the Nokia brand on Nokia’s own mobile devices until December 31, 2015."

Hoss98 says:

why do you bother? just let him wait and see that microsoft won't use the brand for lumias

Part of the reason why some might have misunderstood this agreement, is because, Nokia calls their ASHA phones as smartphones as well, while it's nowhere close to being called so. Many are half a**** feature phones which don't even have a WiFi.

Winnabe says:

Hey man, in all your comments you come across as really intelligent, and I love reading your views and analogies and ripostes. But on this one, you have got it all wrong. If you read thoroughly the PPT for the Sep 3 2013 announcement, you'll see that MSFT has licenced the Nokia brand for 10 years to use it only on S30 & S40 series phones.

goldenpipes says:

Its Better than Xbox mobile.

Sharpmango says:

Its just the name of the holding company.

Gilda675 says:

Agreed 100%. What a stupid move.

Dk92 says:

Here we go with this again. I'm sure its going to be something short so it doesn't take up the whole top obviously.

Marco Gomes1 says:

Also got an email a few days ago. Pity to see such an iconic OEM disappear.

DJCBS says:

Let us keep faith. Nokia won't disappear completely and in 2016 they can just buy Jolla and return to the phone business.
 

kmukeshpark says:

And they will name those jolla phones nokia again? Round and round baby.

DJCBS says:

They can simply call them Nokia Jolla. Or turn Jolla into their own Android skin. Or even use Jolla as a separate OS. Who knows? If I could predict the future I'd bet on Euromillions and buy Nokia myself.

Do you know what's funny ? If they start using Android, Microsoft will get money from them as many of truth e current Android OEM are doing... Damn even Apple can sue them.

DJCBS says:

Unless Microsoft actually gets the Nokia X software in which case, if Microsoft develops Android phones, they'll forfeit that.

Also, Apple can sue whomever they wish. They just have no grounds to sue Nokia (and they've settled their differences quite a while ago) ;)

Marco Gomes1 says:

I don't think they will be coming back to manufacture devices anytime soon. I wonder what Microsoft is gonna do with Nokia X :)

12Danny123 says:

well since. they're doing everything they can to bring Google to the ground. they could give it to OEMs who are using Android to use Microsoft services on Android instead of Google's

sip1995 says:

It's a weapon against Screwgle.

DJCBS says:

No one thought Alcatel would return and here they are ;)

I don't think Microsoft is going to get the Nokia X line at all. It's not part of the deal.

Actually, judging by the recent Nokia job offerings where they searched for Android architects to join their R&D division (which remains with Nokia under the "Advanced Technologies" division) I think Nokia will keep the Nokia X platform with them. Even if they can't release new phones until 2016, they can release smart wearables.

12Danny123 says:

Nokia X is a phone and MS gets the devices and services division. duh

DJCBS says:

How sure are you the Nokia X was released by the D&S division and not the R&D division? ;)

Tips_y says:

Since you don't work for Nokia, you don't know that either.

The name "Nokia" is also now a sunset name so Microsoft should drop that as quickly as they can from the Asha line - as a dying name, it has bad vibe.

Revi Bennett says:

No, msft does get it, they said that in an interview

Posted via the WPC App for Android!

sip1995 says:

Sorry, but why Nokia should buy Jolla ?

DJCBS says:

Well:

1 - Jolla is made of ex-Nokia employees.
2 - Jolla uses Nokia's services such as HERE
3 - Jolla uses Nokia patents
4 - Jolla was financed by Nokia itself.

 

I think they have enough reasons to buy the company back into Nokia.

Tips_y says:

Yes, Nokia should buy Jolla because it's such a roaring success and will help Nokia back to what it was in their glory days. But then again, maybe not.

Duffau says:

Made me lol.

Tips_y says:

Yes, it's funny, but also sad, that people actually think Jolla is THE answer to Nokia rising back up again.

DJCBS says:

Actually, here's an interesting thing that tech blogs seem to overlook (or don't understand): The D&S division of Nokia will NOT be merged into Microsoft itself.

 

"Microsoft Mobile Ltd." is a separate company from Microsoft. Which means two things: 1st, they will operate separately from Redmond which can be a good things; 2nd that at the same time, if they can't profit either, it will be way easier to just shut it down or sell it.

rockstarzzz says:

One Microsoft. Have you not heard Cortana say this yet?

DJCBS says:

I don't use Cortana (not in the States and I don't want to keep changing regions just to toy around lol) =P

At any rate...well, there goes "One Microsoft". Probably that concept went out the door with Ballmer.

rockstarzzz says:

Nope, Satya is doing well with this vision and it will only get better as OS cores and services merge across Microsoft.

DJCBS says:

Nadella is doing a good job so far, but one thing is merging OS cores and services...other is merging divisions. That will most likely not happen as this "Microsoft Mobile" shows. If anything, Microsoft may send the Surface teams into Microsoft Mobile. But it will be an autonomous company, even if 100% owned by Microsoft. Legally they are *not* Microsoft but an independent company.

In that sense, you don't have "One" Microsoft. This is what some shareholders of Microsoft wanted them to do with Xbox too. Take it out of Microsoft into a separate Microsoft company. It's also what Sony did recently with their TV division.

Revi Bennett says:

I see this as a good thing. In two ways; msft can let their devices go on without annoying investors at thier ears, and all device company has to do is break even. And msft mobile can have the freedom to do what they want like a start-up with unlimited budget. All they have to is breakeven.
Investors are like 'sell them'. Msft like they are not losing us money put they put windows in homes and in people's pockets. Plus they can experiment all they want, like high-end nokia devices. It will still be one msft has msft service will be on all their devices. And according to msft earning report, device and hardaware are in its own devision. They move over into a private company that do not have to listen to them darn investors.

Posted via the WPC App for Android!

Marco Gomes1 says:

Ballmer is taking a lead job in Microsoft devices. What a surprise hey?!

rockstarzzz says:

No he isn't. Elop is.

12Danny123 says:

you forgot the /s

Oy/Oyj is the Finnish equivalent of Ltd. I just hope they don't imprint that on the newer phones though. I don't know how I would feel about seeing my phone and reading 'Microsoft Mobile Oy'

rockstarzzz says:

That's silly. Did you ever see Nokia Oyj on your phone??

Maybe. Maybe not. I've seen companies do stupider shit.

rockstarzzz says:

Not companies this big.

Marco Gomes1 says:

Yes,I hear they're putting it in times new roman bold right smack in the middle of the screen.

Oh wow, a joke! Here, have a cookie !

Does this change anything with the stocks? Because NOK is Nokia Oyj. So will it change to Microsoft or something?

rockstarzzz says:

Stocks and equity weren't part of the deal, were they?

I don't think so, but Nokia Oyj is the name of Nokia's stock in the US...

tkdmacgeek says:

now everyone is thinking OY VEY! lol

Nokia Oyj still exists. As has been said many times before they have simply sold their mobile devision to Microsoft so nothing should change in that respect.

End of an era..agree ?

rockstarzzz says:

No. Start of a new chapter! Chapter 2.

12Danny123 says:

nokia's not dead

GelvinGSM says:

OMG! Don't you ignorant retards understand Nokia hadn't sold Nokia? It only sold a part of it's business division. Nokia is still alive and healthy in the form of NSN, HERE Maps and Advanced Technologies. You belong to sites like GSMArena. Go comment there such -_-

Marco Gomes1 says:

Ignorant retards?! You must be talking to the mirror. Idiot.

GelvinGSM says:

Allow me to redirect that to you too sir...

I have made this clear over GSMArena, iBGR, Pocketnow and phonearena nth times...

DJCBS says:

You know, WPCentral readers aren't entirely to blame. This very site has more than once led people into believing Nokia was being bought by Microsoft.

Add that to the fact that many of them don't bother to read the articles entirely and you have the recipe for disaster.

Marco Gomes1 says:

Unfortunately, yes. The best European manufacturer by far.

DJCBS says:

Yeah. And it sucks big time. But hey, it's Easter. Nokia is European. Hence, lets hope that they, just like Christ, also resurrect. If not in 3 days...3 years ;)

Gilda675 says:

Yuck. Even though they retain the same software, I would not even consider another windows phone that is not Nokia branded and i'm sure a lot of people will think the same thing. WP had gained traction, now see it flop.

rockstarzzz says:

Microsoft has licensed Nokia brand for another ten years under this deal so they will use it for a while before slowly killing it.

Gilda675 says:

I hope you're right man. I grew to love WP and would hate to give it up even though this 8.1 update made my 620 lag and stutter like an android.

rockstarzzz says:

You need a hard reset and a firmware update. My 520 works fluidly after a fresh install.

Gilda675 says:

I did hard reset it and have no updates. Still the same.

rockstarzzz says:

Fresh set up or restored back up?

Gilda675 says:

Hard reset and restored back up.

Tips_y says:

Glad knowing you for a short while but I guess this is goodbye then - goodbye!

DreamerUP says:

Mine doesnt lag at all, i mean Lumia 620

Fritzly says:

Repetita juvant...

DJCBS says:

Read the deal, rockstarzz. Read the deal.

rockstarzzz says:

Read the deal and have left a copy for you to read and understand too, in one of the comments above. Let me know if you need help with acquiring and licensing terminology, maybe not very legal terms after all ;)

DJCBS says:

Here again http://i.nokia.com/blob/view/-/3006738/data/3/-/Proxy-materials.pdf

Point 3. Page 8 of the pdf file. Also, if you want some particular Law lessons, I'll charge you a very very small fee. ;)

Dk92 says:

Well...so long then. I've never understood the logic behind buying, or in this case not buying something because of its brand name, disregarding the fact that the talent behind it remains the same.

Gilda675 says:

Its called brand loyalty. 

Dk92 says:

So....the actual Windows Phone OS had nothing to do with your purchase or...?

Gilda675 says:

The fluidity of the OS was the main reason that I switched from android. The other reason was that Nokia made them.

Dk92 says:

Oh, fair enough.

It won't affect my purchases. It's still the same people designing & building the hardware.

Marco Gomes1 says:

Like an HTC 8 or a Sony Z2 are inferior phones to the incredibly groundbreaking Lumia 930, right?

Gilda675 says:

I like HTC and Sony's android phones. But for WP, it has to be a Nokia for me. I considered an 8X before buying a lumia and the dealbreaker were nokia exclusive apps.

DJCBS says:

Unlike what you have been told, no Microsoft will NOT release smartphones with the Nokia brand under the terms of the current deal. Microsoft will only be allowed, for 10 years, to use the Nokia brand on phones based on the S30 and S40 series (that's Nokia's current dumbphones like the Nokia 208, and Nokia Asha phones).

Gilda675 says:

What a pity :(

Draganta says:

Hahaha how many times did you have to say this now? :P

I still think this is a stupid move, most people I know buy Lumias because it is Nokia... But I trust that a company like Microsoft did some research, and they know what they are doing...

AV2RY says:

I got into WP because of Nokia (Lumia 710). Then 928. Have no idea what's my next phone will be. iPhone or some Android I guess. But not soon. My phone is still alive w/o one scratch on it))

DJCBS says:

There are rumours that Sony is preparing Windows Phone devices. If they indeed come to existence, I'd highly recommend them. Actually, I recommend you Sony regardless of the OS. They're the only ones that can decently replace Nokia. ;)

avigyan says:

But I believe even Sony won't be as dedicated as Nokia when it comes to Windows Phone. Maybe they will end up like HTC or Samsung. The first priority for Sony will still be Android I guess.

avigyan says:

If Microsoft can successfully live up to the expectations people have from Nokia especially when it comes to the quality of devices, I might consider buying a MS Phone by their name without the Nokia branding. But they have to prove that they can do it like Nokia.

What does this do for NOK stock? $500 dollars a share at opening tomorrow?

Will they continue to be indestructible?

thaman04 says:

Yes... it's only a name that's changing :)

daredevildan says:

OMG they're turning into Aussies.

Jas00555 says:

I, for one, am happy to see them keep the Nokia employees as their own division, that way they can operate as themselves instead of getting absorbed into Microsoft. I enjoy Microsoft's hardware very much, but Nokia's D&S division is more agile and quicker than Microsoft.

DJCBS says:

They're doing more than that. They're leaving Nokia employees in their own COMPANY. "Microsoft Mobile" isn't a division of Microsoft. It's a Microsoft owned company.

thaman04 says:

For now.  Similiar to Microsoft Studios and Skype.  But eventually they'll probably be integrated in fully which will bring the hardware and software even closer.

 

DJCBS says:

That's assuming they can make that company profitable. Which, given WPs low penetration (4% Worldwide isn't much no matter how you turn it) will be a hard task.

Revi Bennett says:

What does percentage has to do with profitable. Htc has 7% and they still not profitable. Office 365 has about 5% of the total market and is very profitable, so i do not get your point.

Posted via the WPC App for Android!

DJCBS says:

Here's the deal: you DON'T pay yearly for a device. If you had to pay 99€ each year to Microsoft to keep using your phone, it'd become profitable. That's why Office is profitable. Because it's a year-on-year product. So, even though Office 365 represents a very small percentage of the Office profits (thank God!), those few they sell get Microsoft profit year after year as long as people use it.

 

HTC with 7% isn't profitable on a market where the biggest player is Samsung with less than 65% of the Android market. While you could say "But Microsoft will hold the over 90% of the WP devices that are currently Nokia" you should remember that Microsoft Mobile is a company going forward. In a mobile World without Nokia. Which means, a mobile world without the company that attracted consumers to the platform in the first place.

There are two scenarios possible in the future for Microsoft Mobile:

1 - They can't at all grab the people who bought Nokia and even if they manage to keep a few, many consumers will go away either to another WP device or to Android/iOS once Nokia is gone (which is what I think will happen in markets like Europe where the reason WP devices sell is Nokia and nothing else);

 

2 - Microsoft Mobile manages to prevent the forthcoming bleeding provoked by the disappearence of Nokia from the stage, and manages to grab even more users to WP.

 

In either scenario, having Microsoft Mobile as a separate company is benefitial for Microsoft.

- If all goes according to Ballmer's lunatic dreams (scenario 2), then great, it means they manage to put Microsoft Mobile to profit and Redmond won't have to transfer so much cash into the company to keep it running because it can self-sustent. Which means more profit for Microsoft's shareholders.

- If everything goes as expected (scenario 1), then Microsoft can just shut down or sell Microsoft Mobile and that will not have negative repercurssions on the profits obtained by Microsoft shareholders since the shares will not devalue as much as if they had placed Microsoft Mobile within Microsoft itself.

trooper11 says:

Man, talk about down on a company/brand.

I mean I get that most people have little interest in MS doing well, but man, is it really so bleak that now its all over? 

I mean it seems clear that you aren't really a fan or like MS' stuff, but surely MS has a chance to make this successful considering all the changes they are going through and the recent events that sure seem to offer positive signs of a more aggressive MS that wants to do the right things. 

If MS can continue the strong pace that Nokia has laid out with quality phones and an OS that pushes forward, I don't see why Europeans, etc would not be open to keep using a WP device.  I know brand loyalty can mean a lot, but its not always the be all, end all of reasons.

This does not have to be a sad day.  Those same people at Nokia that worked so hard to put out the phones people love will be doing that for MS now.  If MS lets them do that, I would want to see them suceed and want to support them, regardless of the name attached.  That's the part that makes me hopeful about future phones from them.  I know they have talent there. 

 

 

Saiflowrider says:

If they will remove Nokia from phones I will surely stop buying it

Why? It'll be the same. They're keeping the employees.

thaman04 says:

So same innovative technology, same people, same everything... but they simply change a name and that's what's going to stop you?   You don't deserve such a beautiful piece of technolgy if that's the case.  If it said "Nokia Poop" you'd probably buy it.

DJCBS says:

The "innovative technology" remains with Nokia, actually. Nokia retains the Research and Development division that made all the "innovative technology". So, Microsoft will have to deploy their own research teams ;)

trooper11 says:

To be fair, MS has a pretty nice R&D division. 

Regardless, MS is gaining the same talented employees that Nokia had, so I think its a little sad that we start throwing them under the buss just to make MS look bad. Plus, MS will still be working with Nokia, using tech that they developed, going forward. Things like their focus on camera tech, etc may still be a huge focus for MS.

I mean geez, how about we let them put out a phone and then decide, why the quick rush to downplay any chance of doing well?

DreamerUP says:

So Pureview tech and other things like glance, double tap to wake, NFC tricks etc remain w/ Nokia?

WinFan1 says:

i was pretty sure ms bought out most of their patents, if so why not just use their own R&D department to materialize these things?

terrokkinit says:

I got that email as well. Sent it in once I saw it. Good to know very little is changing so far! I'm stoked!! (Yep, said it again ;))

Richard_Indy says:

I received my email from Nokia on the 19th

Will6371 says:

Why not just name the phones Microsoft and then a number like Nokia has.

thaman04 says:

I don't think anyone likes the number scheme anymore.  Plus from a marketing standpoint, people have a hardtime remembering it.  it's better if they use shorter names with small incremental numbers (like Microosft (company) Surface (line) 2 (model), Samsung (company) Galaxy (line) S3 (model), etc.

DJCBS says:

Only in the USA people have a problem with the number scheme. The rest of the World lives pretty well with it. However, people around the World are used to the numbering systems on Nokia. Not on Microsoft.

Duduosf says:

As of now, I am in shock! Seriously, I do not want Nokia brand removed from the devices. Ever!

The Android fanboy will very happy when they think Nokia is dead. But they're not understand yet. How about this stupid story?

Slovenix says:

It's actually a little "ahhhh - lame" for a moment, I'm happy they made alot in Windows Phone, but I wouldn't say a no to a Nokia Android phone with all that features and ofc them to stay an OEM in this world of mobile phones manufacturers, not just a company that sold them self to Microsoft .. And about Android, don't get me wrong but I'm actually more interested in their products like Outlook, Skype, OneDrive, One Note, Office, Fresh Paint, ... Than WP itself.. All loaded on my tablet, and I barely use any Google products, only Google+, YouTube, Navigation rarely.. After I went to Windows Phone, as it seems more logical as I also use Windows with all that native MS apps.. But I kinda started to be careless of what OS it is as long as I have MS products on, so Its nicely synched to my Windows.. Which works very well and actually better sometimes on Android hah but ok.. So for the first time I care about their products more than the OS.. For WP I hope it gets better and smoother in the future yes.. Would be nice to see Nokia apps for everyone haha :D .. Anyways where is the Goldfinger now or new 1020 I wanted that! :)

Edit: But now as I go back on my WP8.1 and see how smooth is it, I fall in love with it again :D only thing missing is a little more developer work so messaging apps works better and that apps load faster and stays fully loaded until you swipe them away :D

lubbalots says:

What's ojy? Some kind kind of shit that just dropped from heaven?

lubbalots says:

MS mobile? You got to be kidding me!

Stellewind says:

I feel bad but still okay with the removal of NOKIA... but MS please if you wanna change the name just don't make it Microsoft Mobile because that will look UGLY on the phone ! Just make it Lumia or something similar. pleast no Microsoft Mobile... 

avigyan says:

I wonder how they will market this change in name across the world. Maybe "Nokia Lumia is now Microsoft Lumia/(anything)". I feel that if they remove Nokia from the branding, they should come up with their own unique name to replace 'Lumia' as well.

avigyan says:

Also if the Nokia branding is removed, what will happen to the support that Nokia Care centers provide currently? Will it remain the same for countries which lack a Microsoft Store? If Nokia Care Centers refuse to assist a Microsoft Mobile device, I shall rather switch to Android.

DreamerUP says:

Doesn't that include services?
I wonder what will happen to Nokia accounts...

Tips_y says:

Microsoft should get rid of the Nokia name as early as possible. It's a sunset and dying brand and has bad vibe.

arjunan says:

Dear Tips_y, Go have sexual intercourse with yourself

Tips_y says:

And reason Nokia is dead or dying is because of fans like you ;-/

Tips_y says:

All the garbage and the trash weigh Nokia down and give it bad karma.

Draganta says:

It is actually the only reason that WP still exists: without the name Nokia, WP would have died with WP7.

Tips_y says:

And that proves that Nokia is indeed dead or dying because even with the Nokia name, WP is still nowhere where it should be.

shosansharma says:

Anybody else also thinks the same (http://sharpsnippets.files.wordpress.com/2014/04/nokiatomicrosoft.jpg) about 1000's of Nokia stores in India?

 

E3Sniper says:

Will it still be referred to as Nokia, or will it be 'Microsoft Mobile'?

Slovenix says:

US only phones now :D