Nokia Lumia 920 finally launching on China Mobile this week
Nokia is set to launch its flagship Windows Phone, the Lumia 920 in China with the country's largest wireless carrier, according to sources familiar with company plans. Nokia plans to reach an agreement with China Mobile to release a Lumia 920 compatible with the country's homegrown TS-SCDMA technology, which the carrier makes use of. This partnership will see both companies refresh the relationship that saw China receiving the Lumia 800 earlier this year.
The Lumia 920 has proven to be a popular choice among experienced Windows Phone enthusiasts, as well as new adopters. The Lumia 800, when the device launched in China, reportedly overtook Apple's iPhone in marketshare, which shows the powerful brand awareness that Nokia maintains. The Lumia 920 is a heavy upgrade on the previous generation of Lumia Windows Phones, which could continue the trend we've been following where it's almost impossible to locate one for purchase.
China Mobile, the world's largest mobile phone company, had 703 million subscribers as of October 2012, including 79.3 million customers who utilise high-speed, 3G services. The network competes with China Unicom and China Telecom, both of which stock subsidised iPhones, and will open up a huge userbase to Nokia that both the company and Microsoft could tap into.
Source: Bloomberg; thanks, riffraffy, for the tip!