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Nokia Lumia 525
268

Nokia officially reveals the Lumia 525, coming mid-December and starting at $200

It’s been rumored, but now it’s official. Nokia has just posted details and video on their latest handset – the Lumia 525 is now real. This appears to be the successor the Lumia 520, which has been wildly popular for the Windows Phone platform. We looked at some AdDuplex data earlier today that shows the Lumia 520 as the most popular Windows Phone device currently in use. Let’s see if Nokia can bottle lightning twice with the Lumia 525.

The Lumia 525 is a phone aimed squarely at emerging markets. It’s friendly on budgets and won’t win any spec wars, but that’s fine with us. Devices like the Lumia 525 are meant to move in large volumes and it looks like this one just might do that.

Here are some pertinent specs for the latest Windows Phone device:

  • 4-inch IPS LCD display (800 x 480) with super sensitive touch at 235 PPI
  • Dual-core 1GHz Snapdragon S4 processor
  • 1GB of RAM
  • 8GB of on board memory (supports expandable memory with MicroSD cards up to 64GB)
  • Changeable shells - yellow, white, orange, and black
  • 5 MP camera
  • Bluetooth 4.0
  • Wi-Fi WLAN IEEE 802.11 b/g/n
  • 1430 mAh battery with a standby time for 14 days
  • Data networks – WCDMA (900 MHz, 2100 MHz), GSM (850 MHz, 900 MHz, 1800 MHz, 1900 MHz)
  • 119.9 mm x 64 mm x 9.9 mm
  • 124 grams

Nokia Lumia 525

This indeed does look like the successor to the Lumia 520, but the Lumia 525 is notable for having double the memory – 1GB of RAM. We’ll have more on the Lumia 525 as we get information. No word on pricing or availability yet. 

Is this a device you see as having appeal in terms of specs and design? We're digging the orange and yellow versions. 

Update: The Facebook page for Nokia Singapore has some information on pricing and availability. We're looking at a launch around December 14 and pricing starting at SGD 249 (about 198 USD). That's not bad pricing at all. (Thanks for the tip doppleblue and hengxiang32401)

Source: Nokia

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Reader comments

Nokia officially reveals the Lumia 525, coming mid-December and starting at $200

268 Comments

I would get one if it came in cyan. Come to think of it I would take one of everything if it all came in cyan.

why have they stopped putting out cyan?!

I was talking about nokia's products in particular :) But now I can't stop thinking of a "dual shot," lime green xbox (it's cyan plus yellow).

New model indicates update on the previous. Only RAM update should not be market as a new phone.
Instead of taking 520 to a new level: improve display OR increase screen OR improve body (bezel/weight), OR add flash OR improve battery OR add front camera. Anything that's worth upgrading really.
With this 2011 spec price MUST be lower not DOUBLE. Very disappointing, another missed opportunity.
Can't wait MS to take over. WP badly need new ideas.

We should stop pretending that a phone with those specs is some kind of a killer product because "it works". WP is not a killer product right now and the bar is set a bit higher.
There's no reason to pay additional $50-90 for a model with more RAM when compared to the cheaper Lumia 520 which is widely available. And since you can buy a mid range phone or a high end phone that came out last year for $250 (doesn't matter it wasn't produced last month if it's a lot better) this Lumia doesn't look like a great deal.

yes, in a few more iteration they should just sent one free to your doorstep and the next one straight to your hand.

I don't see anything special for them to double the price of the 520. Same screen, no FFC, and I think that's the biggest flaw. Consider the moto G. It is 4.5" high resolution FFC. 32 GB, the replaceable shells are awesome. Same price, or lower if you get the 16 GB. All the apps, quad core, kitkat, Google now, these two phones are going to emerging markets but also coming to the states and other 1st world countries. MotoG vs 525. I don't know, MotoG has more to give.

It will probably be cheaper stateside. The 520 with currency conversion was well over $200 ($230 - $270, I think) before release, but launched in the us as the 521 for $180.

Some corrections, the Moto G only comes in 8GB and 16GB models, being 180$ and 200$ respectively.

However I too am disappointed with this 525. I understand Nokia kept the SD card whereas the Moto G does not have that expandable 64GB storage. BUT people buying these phones will be fine with 8Gb or 16GB internal storage.

I think Nokia definitely missed some points. Not so much with the screen size because many people do not like phones over 4.3inches and 4inches is perfect, anywho that's subjective. They could have gone with a bigger battery, flash for the camera should of been a MUST, and include the FFC already. Quad core vs Dual core in a windows phone device.. that argument just isn't there yet.

**btw I just came to the understanding that this is actually a VARIANT of the 520, the 525 will not come to the UK or US. So I can assume the actual next gen 530 will ship with WP 8.1 and perhaps include the FFC, bigger battery, and flash for the rear camera.

Agreed. I just expected more. But I don't think Nokia expected this from Google. I think that Motorola really three out a big curve ball here. They saw what Nokia was doing in emerging markets and wanted the whole pie. I think they are worried that Microsoft may take market share. But this is not the phone to do it with. Even Sam Sabri, when he wrote the article didn't seem that enthusiastic. Room eaten said the 525 would be more important than the 1520. And it will probably sell more but I'm at a loss for words. I personally wanted more. I wanted this phone for my kids.

I love my Lumia 520 and look forward to where WP8 is heading.  My main phone is a Nexus 5, and I use my 520 as "micro-tablet" and media device.  Android is my OS of choice and given the L525 and Moto G, I'd pick the Moto G (price being equal, but we shall see).  Other people want a FFC and camera flash.  I'm not sure if there will be a huge upgrade in performace between the 520 and 525.  One thing is that Glance may be supported with the higher RAM.  Otherwise, nothing else stands out to me.  It seems that the only upgrade from a hardware standpoint is that increased RAM.  

I honestly think this is why they didnt announce this device at Nokia world. It would seem like the 625 and 1320 will experience price drops to better compete with the G.

They blew it, 520 was their true flagship phone and 525 is the same device (with more RAM inside). Average consumer won't even notice the difference.

I assume you could just buy a cyan shell for the 520 and use it on a 525 as they don't seem to have changed the design.
Interesting though how these new ones have glossy shells. I prefer to matte, porcelain-esque feel of my 520.

there with you on the matte :) I skipped the yellow 920 for that same reason even though I really really wanted a yellow nokia phone & I hope the 520/525 shells are interchangeable then!

a subjective observation, no offense -> I'd actualy prefer some "manlier" shade of blue - like the 8X for example. Maybe that's the reason, cyan doesn't appeal to neither women and the majority of men

I understand that angle, it's probably the reason Nokia dropped magenta for red; which by the way, on an objective level, is the most missed color of all: I chose the magenta N9. I am boycotting everything red Nokia makes in protest =p

 

PS

the blue 8x is nice (I am actually quite fond of Nokia's brand shade of blue), but the 8x in yellow is the nicest of that set (yeah myphones are usually the brightest things in the room, I do like my neutrals though: white iphone 4s and lumia 800, black iphone 5 and lumia 925, gray 920).

darn it, I'm thinking about buying the grey shell for my 920 all the time - it's just so rare and too expensive because of that

Dude you know the 920 doesn't have interchangeable shells, unless you break it... but yeah, the grey 920 is the most expensive of the 920s (and with limited availability, when you do find one, it might not have the right frequency bands for your operator) & the 820 does have a grey shell but I've only ever seen one of those on ebay and for a very high price as well.

Aaahh, yes! My cyan 920 "rattles" when I turn it from landscape to portrait. Now I know what it is, although not why it does it, I don't think it always did.

Where are people getting that 520 shells will be compatible? The shapes are actually quite different... I don't see how they would be compatible.

I agree that glossy stinks. I can't stand glossy fingerprint magnets.

Yeah I like the cyan as well, I know it wasn't the most popular colour but I think it's worth keeping for differentiation. That and it looks nice in the adverts to have more of a clash. Really they need to have more colour options than Apple now they have the 5C; not less. I know they are VERY different phones, but enough people are taken in by such things that it's worth being a step ahead.

I liked even how it was becoming the unofficial official color of nokia you know, if nokia had a mascot, it would be the color cyan. It looks great with their official shade of blue (see the new maps and transport icons!)

525 and G are not competing in the same market segment. You're comparing US price of G to Singaporean price of 525.

yes, in a few more iteration they should just sent one free to your doorstep and the next one straight to your hand.
U do know there is some thing called "the rest of the world" right?

In the rest of the World Moto G is better too. In Brazil, where the smarts are the most expensive, I received from Nokia Press that 525 will costs R$ 650, 00 , Moto G is R$ 615,00...Sorry Moto G is unbeatable.

No way Nokia can compete with the Moto G, Google are subsidising it beyond sanity to undercut their competitors (HTC, Sony, Samsung as well as Nokia). At least Nokia have the differentiation of WP as opposed to other Android OEMs. Right now, despite MS buying out Nokia I think if I was an Android OEM i'd be more inclined towards moving to WP than ever. Google are giving MS a chance to win back the OEMs they've lost to Android with the Moto G.

FWIW, IMHO 1GB of RAM is all that the 520 really needed (provided it stays at the same/lower pricepoint) to keep it as the best phone at that price. Nokia's software inclusions (Mix Radio and Maps/Drive in particular) pull this above Androids with similar hardware.

It's not a phone for me - my 620 has the extra bits and pieces I personally want - but by refining and bumping a proven formula Nokia is helping cement a great deal of brand recognition. Also, LOL at the phones flipping by and seeing "NOKIA NOKIA NOKIA NOKIA NOKIA". ^_^

Heh, as far as the basic specs go it is not that different from my Lumia 820. Should be awesome handset.

Still, even this has got Lumia black :|... Oh nokia, waiting badly for Lumia black on my 820..

because you cant ruin photos properly wthout the flash?

Man this is a low budget phone. What do you guys all expect? all features like a middle -high end handset just for lower price?

I am not expecting much. The issue is this will sell at much higher prices when launched compared to the current prices of Lumia 520. Unless you want to run the games that are available for only 1GB RAM it does not make sense to pay lot more for extra RAM.

 

Also, if that $199 price is correct then you can get Lumia 620 for the same price or less.

Extra ram garantees better system upgades in the future. do you think wp/RT merge will run nicely on a 512 ram phone. i dont think so. IT will run like shit. even 1gb ram will be the lowest of requirements to run it fully functional

   Word has it that the 525 is selling for 100$ in china, not 200$. In my own opinion a 525 is a better deal at 100$ than the moto G at 179$. Looks like the perfect backup for my 820 if I can only figure out how to get one in the US now.

I've a 920 and don't use the flash, it ruins photos 99% of the time. I agree with the OP, this needs a ffc. Once this phone becomes a worthwhile Skype (or Viber, etc) device it would have a much larger market. But maybe they need to keep features back to make people get the 625. But the 625 (and 720) now needs a bump to 1gb RAM so there's parity across the Lumia range and developers know they can comfortably code to that standard going forward. Then for people who don't want such a big screen as the 625... well Nokia may have a lot of handsets at different price points, but there's still room for more!

I wish phones were more like PCs and you could choose the ram, screen, memory, processor, camera, etc. They could strip their range down to just 4 phones based on screen size (4", 4.5", 5", 6") and then you could upgrade from the basic model. I'll have a Lumia 5, 2GB ram, 32gb memory, 20mp pureview camera, 5mp FFC, snapdragon 800 in red please!

Yeah I've seen that before, it's a great concept and I hope something comes of it. But it would no doubt be running Android and is unlikely to have Nokia's build quality and design skills. We can customise our laptops, why not phones (and tablets)?

Your phone has better optics (IE: a faster lens) and THAT is why you rarely need a flash to not get a blurry photo. The 520/525 DO need a flash to capture indoor scenes without blur unless you pose everyone to be super still. Not saying a flash gives you great photos because it doesn't (that's why I roll a DSLR with a 2.8 F-stop or faster), but it DOES give you a useable, sharp photo if your lens can't hang with the low light.

I wish it had bigger screen (4.3 inch) or camera flash. I know the RAM helps a lot for enabling more apps/games but most people don't care.

I was impressed when 520 announced but this does not deserve a new number in my opinion.

 

Hopefully the price remains the same or 520 is still better choice.

An uninformed buyer choosing their first smartphone will easily be able to see that the 525 has no flash or front facing camera when making their choice. They will also be able to understand the size of the screen, which will already seem large to a first time buyer. What they will not know is what impact the available RAM has on day to day use of the phone. I think Nokia are wise to bump up the RAM because it will ensure wider and longer term satisfaction in the device overall.

the whole point of ffc are video calls.. I do use it occasionally.. will use it more when they fix skype not to be so power hungry.. eats up battery way too fast..

I use Skype everyday, hence the ffc. I don't care if it was just a VGA camera, as long as it was there. To me that is more important than a flash.

Going forward Nokia will have 4-5 core units. The 525 which has just been announced. Another variant of the 625 which will replace devices such as the 620,720. A 925 upgrade to replace the 920&820. A 1020 upgrade and finally a 1520 upgrade.

I was thinking this too, but then when you look at the popularity of the 720 in the recent Ad duplex charts, it doesn't seem worth it. I really rate the 720 as an all-round device and my wife regularly gets FOUR DAYS from the battery on a single charge. I think that it must be expensive to manufacture or something beause the price has remained high since launch, unlike most other models. If it was available through more sellers/carriers at a price closer to £149 / $199 sim-free ( a more realistic price relative to the 520/620/820)  it would have sold in much larger volumes, I'm sure. For example, we now have the recently launched 625 on offer with Carphone Warehouse at £129 sim-free, while the 720 is still typically stuck at near to £250 carrier locked.

I agree with the point 720 is an all-round device and it needs an upgrade. That's what Nokia and WP is lacking, an all-round competent device for low, mid and high end. 720 has already done very well in terms of sales. Being the last of the first gen wp8 lumias, 720 has outsold 820 which had been released 5 months earlier than it. A 725 or whatsoever will be very important to WP as it finally fills the middle range device gap. Even from AdDuplex figures, WP's high end sells better than mid-tier.

If people want a 720p Screen - why dont they simply get a phone with it? it is not like nokia would not offerer a varriety of devices that matches all needs

Unless it is the Moto G where Google apperantly went all in when it comes to boosting visible specs so that ignorant people believe it is high end. That is, they went with the slowest quad core around and the same GPU as in the Lumia 520... Good look driving those new demanding games in 720p with a budget GPU...

Wait... 2G and 3G are listed, but what about HSPA or HSPA+? The Lumia 520 had this. Perhaps they've axed that so that they could increase the RAM without raising the price?

Yea I feel a few more components should have been upgraded. I'm sure I'm wrong, but is the only real difference the amount of RAM?
Also, where is cyan? This new pallet of yellow red and white is a little bland. At least throw in a green or something.

ram upgrade it's something HUGE for this phone IMHO :)

i upgraded from a Lumia 720 to Lumia 925 only for this! You can't use app like Face Swap (it can made all your company laugh for hours, it's a killer application!) and lot of games, you will always feel like a "incomplete phone" without 1GB ram.

I think they made the 525 for kids who need 1GB of memory to play all games. Probably a good idea to keep the return rate low. But I hope they keep the 520 for moms and pops who don't care about those games. Those sub $100 deals on 520/521 are drawing a lot of new WP users right now. Android has no answer for it. Gotta keep this momentum going!

I have seen it before and wondered the same thing. It maybe notification for the store app for updates or something??

That is absolutly correct. Now they have a market full of 512 mb phones in 2013 and have to think about future updates to match that low spec

Yeah, they should have done it just like blackberry and just set 2 Gb of RAM as the standard which pretty much killed any chance for blackberry to compete with android or windows phone as they simply could not price them low enough and still earn money on the hardware. Even the budget price blackberries were a lot more expensive than the Lumia 520/620, and the reason for this is that they used too expensive hardware.

Agreed . Microsoft start to be like Samsung . Bringing the same phone with a little bit of twist . Even the OS is still in haywire .

MS isn't the manufacturer, I think you mean Nokia. Or did you mean MS should have the minimum hardware requirements as 1GB RAM?

I get the same feeling based on the previous rumor. I hope it doesn't happen because I think it's going to kill the momentum WP is enjoying with the 520.

Hopefully they'll keep their word, 'cause I am pretty satisfied with L520 and will probably have it till it stops working. It would be a treason from MS if they wont give us 8.1

512 mb ram support for wp8.1 will always be there for Lumia 520  as google come up with kitkat android 4.4, which is full fletched working with 512 mb ram specially.

I guess Tom Warren said once WP 8.1 will come to all WP8 phones. Maybe Dan and Co. can say something about it.

 

Edit : Here's Tom's tweet on Oct 30 "There's some dumb speculation that WP8 handsets wont get Windows Phone 8.1. All WP8 devices get 8.1."

Great. Thanks a lot. MS seems to be generous and serious against customers. 36 months support of WP8 devices seems to be true at the end

If my 520 does not get WP8.1, I am shifting to Android. I would love to love Nokia and MS but if they fail their customers, they are bound to lose them.

Still waiting for a Lumia 7XX or 8XX with quad-core @2.0Ghz.

810 is too bulky and it is too slow for my tastes with that 1.5Ghz dual-core.

oh this gonna be pa in ass, with ram 1GB there will be a lot of high memory game like ashpalt and such, but with 8GB memory ... no, with system using 2GB memory it will available only 6GB memory left.... ukh, when will installing app and games on SD card availabe ??

Any one else notice this has pro camera app (or Nokia camera)? So that means all Windows 8 Lumia devices are going to get pro cam in the future?

so nokia camera only works on devices with 1 GB RAM? that kinda makes sense as it's not available for any of the 512mb devices

i am using nokia camera on my 720 so do many others...it works but sometimes i do get the low memory message.

 

Nice budget! Just wonder why all the buzz about this phone being made for songs and all -- codename Glee. Hope it sells even more than the 520, though.

I have to say that this is a little awkward. Lumia 625 still has 512MB while Lumia 525 has 1GB. Feature wise, it might be justified though, with 625 having bigger battery, flash, FFC, LTE, etc. But still...

Nokia are fools. Incorrigible at that, too. Selling this phone at a higher price than 520, and the only bump is in RAM?! At the least they should have improved the camera too, which currently sucks in the 520. Should have atleast put a flash, and a battery of a higher capacity.
Edit : And no Cyan. What a bummer! :(

If you dont like the specs.. go with a better device ffs. man i dont complain about the dacia having small tires and a shitty engine and poor build quality .

That icon arrangement has been around for over a year, my guess is that their graphics dept is recycling templates or something. And I might be wrong but the new windows logo is what microsoft used as a placeholder before releasing the final outlook icon (if you look closer I think the one next to it one over to the right is the old outlook icon, that and I've never seen the new outlook and windows icons on the same lockscreen).

Wow 200 bucks for a slightly better 520 now that's stupid no screen or camera upgrade for the price they better throw in alot of extras in it cause they could throw it out the window right now, 1 year of Nokia music + (48 bucks) Nokia purity headset and a 20 dollar voucher.

That was the starting price for 520. US pricing for locked 520/521 is an exception. Most people pay more for unlocked 520

I would purchase one outright in forest green if it ever came to Verizon in global ready format. Maybe something inbetween 520 and 820 series would be nice.

I assume it comes with GDR3+Nokia Black update inside. Although the latter one's  importance for this model is miniscule.

Microsoft needs to set aside a couple million to discount all their phones, heavily, for 6 months or so. Hey, we own Nokia phones now sale. The more people using them, the more developers will create apps, etc. They will make it up with app purchases & etc, over the long term. They have the deep pockets. Use them.

May have microSD for your sort. But this is a budget phone for you know, phone stuff. Not designed specifically for games

Almost want to get this for my soon-to-be ex gf's son. He's 8 and always wants my phone to play games. He knows how to use windows phone better than his mama. And his fav color is yellow

Seriously, this launch price looks the same to me as the price the 520 had when was announced in the beginning of the year. Prices are different depending on where you live, and obviously the price will come down a bit when it actuallty hits the stores. The off contract prices of US phones is BTW not comletely comparable to a real unlocked phone in Europe as you might have to add unlocking fees and a have to get some kind of contract that you cancel. An unlocked phone in Europe can be used on any network, just switch the SIM card, and if you don't use the phone portion much, just buy a 10 USD pay as you go plan, some elderly relatives of mine could last the better part of a year on that.

By the way, this actually looks like a quite intelligent refresh. They are adressing the most important draw back of the low end lumias, that is the lower RAM. This will be a lot more useful in the long run than a slightly faster CPU as it will make more games and apps avalible and improve multitasking. Increased RAM costs quite a few USD, so when you are this low in the price range, it actually is a significant cost increase that impacts the bottom line. The whole point of this device is to be as cheap as possible. Obviously they will not give you a 720 screen on the lowest priced offering in the Lumia range, anyone expecting anything else is clearly delusional as then they would not have room for the other phones below the high end range.

I think RAM is an issue only for some apps and mainly games. They should have added flash to the back camera or a front facing camera. Those are things I've seen people complain about most. Maybe they added a magnetometer (compass)? This doesn't seem like an upgrade at all. I think it's just like the way they released the 925 after the 920. It's more of a side-step to give color choices and more ram. I can't imagine why someone would go for this if they're looking for a budget phone after they see the 520/521 for under $100.

My bet is that they are addressing what seems to be the main complain about the 520. Personally I don't think that front facing camera or flash could be that much of a deal breaker (I certainly never read anyone complaining about those). But to be fair, and not having used a 520, I really don't know if the RAM thing was really an issue either.

So if I was into the target audience for it, I'd go with the 520.

Nokia now needs a high end small screen phone. Currently there is no phone on the market that does this except for the IPhone.

I really like the concept of a cheap wp8 phone. However, I was thinking of buying one for my mom but I'm afraid it might be too complex for her. Her current phone is a low end Samsung piece of crap which she can't use to upload pictures to facebook. So it would be neat because with wp8 I think it's easier and more powerful at the same time.

Any thoughts?

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