Nokia has today released a substantial update to its Nokia Music app available on all Lumia Windows Phones. Not only that, but the company has completely rebranded the service. Say hello to Nokia MixRadio. To celebrate the launch of the software upgrade for its app on Windows Phone, Nokia is also looking to hold an event in New York on November 21st, but you can download the update today.
Should you not be familiar with the service, Nokia Music (now Nokia Mix Radio) offers a unique way to enjoy a variety of mixes and experience new music you weren't previously aware of. If you've never used the service before, we strongly recommend you grab your headphones and try it out. Should you be a veteran user, you'll love what's new in this update.
It's fitting that Nokia chose to rebrand its music service as Nokia Mix Radio, since this is the main selling point of the service itself. Multiple markets are supported, enabling consumers to enjoy a free music streaming service that requires no subscription and has no advertisements.
With over 150 playlists prescribed by Nokia’s "mixologists", Mix Radio gives users access to more than 18 million songs. Users can then download up to four playlists (eight hours of music) for free offline playback with no interruptions. It's great value. Should you require premium features and would like to subscribe for unlimited downloads and more, Nokia asks for $3.99 a month (can upgrade inside the app).
We mentioned a new version of the app, right? Correct, the new Nokia Mix Radio app is simply gorgeous. Version 4 introduces the following (snatched from the app listing):
- Play Me is a personalized mix inspired by your unique music profile
- Thumbs up / Thumbs down to help refine your music profile
- Share mixes with your friends on Facebook, Twitter or by email and SMS
- New name and a new look to make it even easier to use
Meet new Nokia Mix Radio
We mentioned an event above, which starts at 10am on November 21st - the day before Zero Hour. Should you reside in (or around) New York and are able to attend, be sure to RSVP over on the Facebook event listing.
Are you popping along to the event? Let us know in the comments, along with your initial thoughts on the new app.