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39

Nokia signs product placement deal with UK TV soap Hollyoaks

WP Central

Campaign Live has reported Nokia signing a product placement deal with UK television soap opera Hollyoaks, that will see Lumia Windows Phones being used and promoted in a number of episodes. The show will have characters using the Lumia 800 and 710 Windows Phones with Monster Purity headphones. The village bus stop will also sport Lumia advertisements, starting from July.

As well as the TV promotion, Lumia Windows Phones will be displayed on other platforms that stream the programme, including the Channel 4 website which will reportedly see the devices come to life with two Hollyoaks characters tweeting their on-screen personality. The deal is set to last for an initial four-month period. John Nichols, head of marketing at Nokia UK, had the following to say on the deal:

"This partnership is another example of how we are pushing the Lumia brand in new innovative ways, with a human approach across multiple platforms."

This is a superb move by Nokia as the show is popular with a strong young audience, something the company has admitted it needs to target to rejuvenate the brand.

Source: Campaign Livethanks, Marco300, for the tip!

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Comments

There are 39 comments. Sign in to comment

thenet says:

Be quiet troll.

macastle says:

The haters are just scared of Windows Phone. Deep down inside they know it's better than their never changing IPhone. I would be very angry if I found out that The system I have been shoveling money into is boring and stale. We have Xbox the number one game console, Windows also the number one operating system, and now the soon to be..... The beautifully different Windows Phone.

TonyDedrick says:

What does hating these "First" post have anything to do with hating WP? I absolutely love my WP and I hate the moronic "First" post.

Hampus says:

Brilliant! Nokia is really just doing new things to market Windows a phone all the time! They're awesome:)!

jedijaxpavan says:

Yep. Its not just Nokia but WP as a whole. Great to see this.

kirbin says:

Yeah don't know what MS would have done without Nokia. MS owes a lot of debt to Nokia, lot of people buy Nokia phone and don't even know it runs windows phone OS.

Seriously, a bit fairness, Nokia was an aging brand without WP, and most of the money they're throwing at it must have come from the million dollar deal they did with MS. i love my Lumia, but too much a## kissing is too much.

harchestr says:

Even so Nokia is doing what it has to do and they deserve all the credit

No doubt harcher, the dynamic duo, MS and Nokia.

jedijaxpavan says:

I had a neighbor who got a Focus cause she was told it was a good phone. Thing is she doesn't even play games or care about Xbox. Hehe

thenet says:

Wrong it is Nokia who should thank Microsoft due to there awesome wp 7.5 OS nokia was falling apart so fast that there crappy Symbian phones were no one was really buying. So yes nokia thank Microsoft for4 saving your ass. What counts is OS not how pretty the phone looks.

johnblair7 says:

They weren't all crappy, I'm still happy with my N8 and my wife has my old 5800.

scottaii says:

I hope they stay afloat!

mmoses1978 says:

Go hard Nokia.

jedijaxpavan says:

We are seeing this alot more all the time. Last season on Bones, Dr. Temperance Brennan was using the Samsung Focus, showing off the one touch feature using the camera.
I got all excited cause that was the phone I had.

thenet says:

Good way to market to young UK audience. It's better than talking to not a human SIRI hahahaha

gorebashd says:

Lol Sookie needs a Lumia 900 on true blood next!!

thenet says:

Lol that fat wannabe snookie is not popular. I laugh at her thinking she's a actress

gorebashd says:

Eww not snookie, "sookie" from true blood. Anna Paquin. Jersey Shore is dumb..

thenet says:

There are other big tv shows that shows allot of windows phone like show Castle

NIST says:

Nokia never ceases to amaze me in their advertising drive. They are literally the only ones driving Windows Phone awareness. This is stuff Microsoft should have been doing.

Google doesn't advertise Android

Tomasz S. says:

They don't have to. Nerds with no lives do all the google viral marketing for free.

mathips says:

this is some great stuff here ! Nokia amaze me, love what they're doing !

Jay Bennett says:

I really, really wish this wasn't a good way to target the young UK audience... Unfortunately it is a brilliant marketing move

WinFan1 says:

Good job nokia

Great to finally see the platform on tv..... Its all good

cliff08er says:

Way to go Nokia keep promoting WP7:)

drg says:

I'll be the last to admit my wife makes me watch Gossip Girl, but if Nokia and WP got on that it would be awesome product placement. The whole show is based on everyone getting GG updates via their phone.

MattLFC says:

It was on Corrie a few months back, I saw it a few times. It was before product placement came into play though, but I do recall seeing a Lumia 800 quite clearly, to the point of almost being product placement a few times. I think it was Rosies agents phone.

StaticPlaya says:

Yeah you are right it is all over Corrie now and that's a bigger show with up to 10 million viewers compared to hollyoak's 1-2 million.

TonyDedrick says:

I remember The Vampire Diaries featuring WP a season or two ago. Now, its Android.

aloolol says:

Im so glad i chose nokia, they really do care about wp! And i dunno but it feels like nokia isnt just doing it for the money, they do it for money and passion. Just look at Lg with android for eg. they dont give a fuck lmao...