Nokia signs product placement deal with UK TV soap Hollyoaks
Campaign Live has reported Nokia signing a product placement deal with UK television soap opera Hollyoaks, that will see Lumia Windows Phones being used and promoted in a number of episodes. The show will have characters using the Lumia 800 and 710 Windows Phones with Monster Purity headphones. The village bus stop will also sport Lumia advertisements, starting from July.
As well as the TV promotion, Lumia Windows Phones will be displayed on other platforms that stream the programme, including the Channel 4 website which will reportedly see the devices come to life with two Hollyoaks characters tweeting their on-screen personality. The deal is set to last for an initial four-month period. John Nichols, head of marketing at Nokia UK, had the following to say on the deal:
"This partnership is another example of how we are pushing the Lumia brand in new innovative ways, with a human approach across multiple platforms."
This is a superb move by Nokia as the show is popular with a strong young audience, something the company has admitted it needs to target to rejuvenate the brand.
Source: Campaign Live; thanks, Marco300, for the tip!