From Nokia to Microsoft

Microsoft moves the old Lumia UK site to its own portal

From Nokia to Microsoft

Microsoft's new Mobile Devices site goes live

C-C-C-Changes

Windows Phone OS to drop 'Phone' from name, lose Nokia

Microsoft News

Microsoft 'betrayed' Finland, says Finnish finance minister of layoffs

Rumors

Microsoft's aiming for flagship Windows Phones, killing Nokia X but selling MixRadio

Apps

New Treasure Tag app update ditches the 'Nokia' brand

Microsoft News

Rumor claims 1,000 former Nokia employees in Finland could be laid off by Microsoft

Apps

New Nokia MixRadio update ditches the 'Nokia' brand

Windows Phones

Lumia 930 pre-orders begin in Norway Wednesday for July 10 launch

Windows Phones

Microsoft Store US site pulls pre-order listings for Nokia Lumia 635

Apps

Nokia Imaging SDK 1.2 released, Lumia SensorCore SDK out of private beta

Windows Phones

Nokia Lumia 635 for AT&T and T-Mobile available for pre-order at US Microsoft Store site

General News

Microsoft teases possible launch date of a green Lumia or successor to the X

General News

Microsoft partners with British designer to create wireless charging pants

Microsoft News

Beat Nokia by predicting world cup games in Sporting Mouth to win some awesome prizes

General News

Lumia 930 availability on Ireland's Meteor pushed back to mid-July

Microsoft News

Nokia brand names Lumia, ClearBlack, PureView, and others now belong to Microsoft

General News

Lumia 1320, 630 availability expand to Argos Ireland

General News

Nokia Ireland confirms Lumia 930 launch on July 3

Windows Phones

Nokia Lumia 635 going on sale in Singapore on Saturday

< >
8

Nokia to spend £80m reinstating its superiority

 

I'm sure no one believed Nokia would be able to move to Windows Phone 7 and be selling handsets left, right and center with little marketing or investment (except perhaps for China for the time being). The handset manufacturer is reported to be looking at spending around £80 million (about $127 million US) on repairing the once-superior brand in the current competitive UK market (where RIM is currently also a threat as well as iOS and Android).

What's interesting to note is the October mentioning in the article over at Marketing Magazine. An October start to the campaign would surely merit a device release at that time too? We've previously looked at reports of Nokia not bringing any devices until 2012, but only volume will ship in 2012, Nokia is still looking to get a device out into the wild by Christmas at least.

Nokia works with Wieden & Kennedy, Fallon and R/GA, among others in the UK for promotion and marketing. The handset manufacturer recently unveiled a campaign for their QWERTY range of devices; the C3, E5, and E6. You can watch the advert (made by Wieden & Kennedy) for these below:

Unfortunately for Nokia, with some potential customers out there, the only way they'll buy the WP7 marketing campaign is if the company uses the dog and girl photo on this article in a "you don't need Android or iOS" context. What do you guys make of this report?

Source: Marketing Magazine, via: GoMo News

0
loading...
0
loading...
0
loading...
0
loading...

Reader comments

Nokia to spend £80m reinstating its superiority

8 Comments

well thats alot of $$$$$$$$$ to dish out, specially if your trying to clime out of a hole....but then again Nokia could probly live off of china lol.

All this Nokia is gonna do this and that talk. They need to release some leaked photo's of the upcoming phone and not a N9 with wp7 on it. Cause seriously if that's all they're going to do they stop wasting peoples time hyping up something that's nothing. The N9 is nice but, to just rebrand is just lazy. And I hope they don't make the phone exclusive to AT&T or any provide for that matter. Either release a phone for all providers at once of lose tons of consumers who will not switch over and will not wait 6-8mons for the exclusive contract to end.

lol. 2013 and 360 dayz . right before the change to Q1 in 2014 they gona announce it. hahahaits like let me spend 127mill to dig us out of a hole... AH OOPS that was all our cash.....we done..

You seem to forget, some people buy phones just because they are made by Nokia. If Nokia has some hot hardware combined with Mango and a good advertising campaign they will sell a truck load of phones. Not sure why so many are so eager to live in an iphone/android only world, I personally would like to choose who makes and what kind of phone I buy.