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Nokia to spend £80m reinstating its superiority

 

I'm sure no one believed Nokia would be able to move to Windows Phone 7 and be selling handsets left, right and center with little marketing or investment (except perhaps for China for the time being). The handset manufacturer is reported to be looking at spending around £80 million (about $127 million US) on repairing the once-superior brand in the current competitive UK market (where RIM is currently also a threat as well as iOS and Android).

What's interesting to note is the October mentioning in the article over at Marketing Magazine. An October start to the campaign would surely merit a device release at that time too? We've previously looked at reports of Nokia not bringing any devices until 2012, but only volume will ship in 2012, Nokia is still looking to get a device out into the wild by Christmas at least.

Nokia works with Wieden & Kennedy, Fallon and R/GA, among others in the UK for promotion and marketing. The handset manufacturer recently unveiled a campaign for their QWERTY range of devices; the C3, E5, and E6. You can watch the advert (made by Wieden & Kennedy) for these below:

Unfortunately for Nokia, with some potential customers out there, the only way they'll buy the WP7 marketing campaign is if the company uses the dog and girl photo on this article in a "you don't need Android or iOS" context. What do you guys make of this report?

Source: Marketing Magazine, via: GoMo News

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Comments

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selfcreation says:

well thats alot of $$$$$$$$$ to dish out, specially if your trying to clime out of a hole....but then again Nokia could probly live off of china lol.

devGOD says:

All this Nokia is gonna do this and that talk. They need to release some leaked photo's of the upcoming phone and not a N9 with wp7 on it. Cause seriously if that's all they're going to do they stop wasting peoples time hyping up something that's nothing. The N9 is nice but, to just rebrand is just lazy. And I hope they don't make the phone exclusive to AT&T or any provide for that matter. Either release a phone for all providers at once of lose tons of consumers who will not switch over and will not wait 6-8mons for the exclusive contract to end.

If this commercial is what Nokia brings to marketing their products, then I agree with your last paragraph 100%

1jaxstate1 says:

Nokia, out of business by 2014.

selfcreation says:

lol. 2013 and 360 dayz . right before the change to Q1 in 2014 they gona announce it. hahahaits like let me spend 127mill to dig us out of a hole... AH OOPS that was all our cash.....we done..

1jaxstate1 says:

LOl, I just like **** with the Nokia fans. All 17 of them. LOL!

Solidstate89 says:

Kind of small pittance compared to the 500 million Microsoft spent.

theefman says:

You seem to forget, some people buy phones just because they are made by Nokia. If Nokia has some hot hardware combined with Mango and a good advertising campaign they will sell a truck load of phones. Not sure why so many are so eager to live in an iphone/android only world, I personally would like to choose who makes and what kind of phone I buy.