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HERE
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Nokia talks location with us and shows off its new fleet of HERE tech

WPCentral gets an exclusive look at some new HERE tech with Nokia

Nokia today invited Windows Phone Central along to their UK offices in London to talk about HERE location services and to show off the new technology in the new fleet of vehicles. These mobile machines are tasked with keeping the data collected fresh and relevant, as well as adding yet more detail to services and apps that utilise HERE data.

Both Pino Bonetti, Social Media Lead at HERE, and Stuart Ryan, Director of Maps and Everyday Mobility, walked us through exactly what Nokia is doing with location services - much is already covered in the past and we're all more than aware of the HERE apps on Windows Phone. The company is certainly looking to surpass Google and other competitors.

What's interesting to note is how important location services is for Nokia as a business, especially with the devices and services division looking to move to Microsoft. HERE will be left with NSN (Nokia Solutions & Networks) and the patents team. 

HERE Vehicle

We've looked in the past at how Nokia is attempting to not only build on its services on mobile and desktop platforms, but also moving into the automobile industry. Partnerships have been formed with various car manufacturers for HERE services to be integrated into vehicles directly - just another way Nokia is attempting to bring location-based content to consumers.

The goal is to not only "map the world," but provide a service for consumers to use wherever they may be to better interact with surroundings. 

New world-class map collection tools

HERE Vehicle

We noted some shiny new vehicles above, and here's one of them. If you've seen a Nokia HERE car cruising down streets nearby, have you ever wondered exactly what is being collected?

The HERE vehicles collect 700,000 3D data points at any given time and store up to 140GBs worth of data in just 24 hours. This creates an exact digital replicate of the street level environment. You've got cameras, as well as on-board LiDAR for 3D and more. The vehicles can records street signs, business names and other details that are relevant to the experience. The data is then automatically extracted and stored for further use.

It's an impressive setup and is in part down to the acquisition of earthmine last November. This has helped Nokia further develop and improve the way the company collects and processes data, increasing the usefulness and capabilities of 3D. This new technology is being deployed on vehicles around the world in supported countries - 27 this year. 

HERE Vehicle

Some cool little details include the four cameras capturing 16.8MP (nearly 68 megapixels combined) and the LiDAR technology has an accuracy range of less than 2 centimetres. All this has enabled Nokia to effectively triple the amount of 3D street-level content available. It's going to be both interesting and exciting to see what Nokia will delve into post-acquisition of its devices division.

​So there you have it, folks. Expect to see continued improvements made to the HERE service as a whole, as well as more detailed 3D content and relevant information to help you out in the big, bad world. Check out some more photos of the vehicle below.

HERE Vehicle

HERE Vehicle

HERE Vehicle

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Comments

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twelvetudors says:

So does this mean there will be a here street view?

mr toes says:

There is a here street view, it just is in very limited areas and has horrible quality, id love to know when these new street view images will be viewable

Mapper945 says:

You can see here street imagery at  here.com  and  maps.yahoo.com

The shiny new vehicles in this article will greatly improve the quality of these maps in the very near future.

 

Rick Smits says:

I love HERE Maps and Drive. Use it on my ventures for the east coast. I wonder when HERE drive will get the new update like maps and transit.

clappenings says:

I need this as a job lol

ratkutti says:

Me too, the driver job made cool

dalydose says:

Did they say how to get a job driving one of those? :) I'd blast Nokia Music playlists while using Here.

TheDarKnight says:

Here maps has been working really good for me here on the east coast, it's always up to date.

btbam91 says:

Awesome. Love their services.

nelsonecm says:

I wish Here Drive was available in my country, the weird thing is that I used to use Nokia Drive without any problems in my WP 7.8. Now I can't use it in my L820.

fachru says:

What country are you live at?

Not available in Japan ether, and I mean not a single here service. What's up with that?

alaimbloise says:

Same problem here in Dominican Republic, i have been using this since Nokia Drive on Symbian and WP7. Now on WP8, it just doesn't work, by the way i have the Lumia 820 too.

NokFromApp says:

With Windows phone division of Nokia moving to Microsoft, it will be interesting to see the love HERE shows for Windows Phone moving forward. In order to compete with Google maps, it would make sense for them to invest a lot of time in native iOS and Android apps. I just hope they dont start ignoring WP.

MDak280 says:

I love here maps + drive on my Lumia 925! It works great, at least in Northeast Ohio!

Why don't the here cars have Nokia branding on them, though?!

 

mlcooper54 says:

MDak280 - what part of NE Ohio are you from? I'm from Warren. Currently working in Pataskala and have a 100% grassfed Black Angus farm in Perry County.

DJCBS says:

All very cool...but if they allow MS to butcher the D&S out of them, they'll end up bankrupt and their D&S team unemployed as soon as MS's new CEO axes Windows Phone. "HERE" can be cool...but they'll have to face the smashing power of Google. Alone. Yeah. Good luck with that.

Xaphoon148 says:

Nokia navigation is already aboard in most new cars...
Guess they'll do just fine :)

DJCBS says:

Well, last quarter didn't say it. Also, most new cars only come with GPS as an option. You have to pay extra for that. And it's not in "most new cars" just a few.

rockstarzzz says:

Didn't Naviteq get purchased ?

blackprince says:

HERE aka Navteq is staying with Nokia. And Nokia will make plenty money off HERE, NSN and patents. Don't let DJ negativity fool you.

DJCBS says:

I'm not fooling anyone. Just pick up the bloody results of last quarter and read them, will you? And while you're at it, read Nokia's proxy materials where they warn shareholders that there's absolutely no certainty that they will be able to survive only with NSN.

Xaphoon148 says:

You really have to be handed it in with spoons, do you?
Most new cars WITH navigation, not all new cars. Meaning the cars that are delivered WITH navigation, not those without navigation.
Also, repeat; Most new cars WITH navigation get their navigation system from...? Yes, that's correct, Nokia (also, Here/Navteq)
Nokia is the one delivering navigation systems to most of the new cars which are equipped with such a fantastic thing. But not the cars that are not equipped with navigation systems, these cars do not have any navigation system...

Gotta have our maps updated for Bing Maps.

mr toes says:

Any news on when we can expect to see these new street view images in use?

wpguy says:

Nokia HERE. Mapping the world with 2cm accuracy for the Matrix.

aschettler says:

Let's just hope they improve address data. There are many streets I've encountered where addresses in Here data don't actually exist in real life, especially in residential areas.

I concur.  I have used Here Drive only a couple times, and one of those times it couldn't find the destination address which was in a suburb of Chicago.

Alpo714 says:

Is that a Lumia 2520 mounted in the car? :)

Wevenhuis says:

What will Nokia here service  provide that's different from google maps?

Jamdot says:

Support for Windows Phone.

wpn00b says:

Boom! HEADSHOT

Wevenhuis says:

Yes, I understand. But support for windows phone is already here. From this article I read arguments as improved services, automobile support,higher ress pictures and streetview. But google already has this. So what is(are) the differentiating facotr(s)  that makes here maps an added value over google maps? What makes here maps stand out of the croud compared to all the other map makers?

Its not google, but the main significance is that this will be the main focus for Nokia after MS buys thief device division. Its safe to assume Hear services will be a direct competition to google maps.

danielgray says:

Well Here Drive is ok, but still behind the Symbian version from 2 years ago. No live traffic rerouting. No speed cameras. Adequate but should be better.
Here Transit small tiles are also better, they show destination. Here Drive small tiles do not. When is the next version of here drive coming?

em1ke says:

"No live traffic rerouting. No speed cameras."

I need it yesterday!

xankazo says:

Here should work on a Google Earth type of app. I really need one since I've thrown away everything Google.

van_mierlo says:

Love the fact that our "Designed for Surface" ProClip USA holder is featured. 

rahul.sharma says:

Is this holding Lumia 2520 or Surface? Can you please provide link to the holder?

van_mierlo says:

Hi Rahul, That is the Surface Pro or Pro 2 :) The link was embedded. But here is the full link of all our Surface Pro / Pro 2 holders http://www.proclipusa.com/tablet-holders/device/microsoft/surface-pro-2.cmsv

j_the_geek says:

That's just awesome!

Question - How is the holder mounted to the dash (or where-ever its mounted)?

van_mierlo says:

This one doesn't look like a dash mount. Possibly with one of our pedestal mounts and angled extension plates.

Ticomfreak says:

Should've used 41 megapixel cameras ;-)

NutmegState says:

How about they get us some updates to the HERE Applications.  The navigation is still too basic!

Would love to see the street sign view that Navigon and Garmin use in their navigation software.  The text showing which exit/street/hwy you need to take is too small.

fachru says:

Wondering why nokia drive and map not covered japan. one of biggest and advance country...

DJCBS says:

Does Japanese law allow the collection of that sort of data without proper burocracy? Some countries don't, hence my question.

exsanguine says:

Japan, South Korea, China do not allow foreign companies to collect map data. The data must be made, coded and developed by a local company.

 

What NAVTEQ/Nokia then have to do is to license those companies to create their database to the specifications required for their customers in those countries.

SO, when you are using a device that has NAVTEQ/Here data on it , it is actually created by a national company, but it is made to Here specifications which can be used by garmin, magellan, etc.

 

rubenwidjaja says:

I love here maps

more accurate than others maps

MadSci2 says:

I'd settle for some more attention to the basics. NavTec's database has been missing two 100 level Interstate US Highways for the past 5 years! Lord knows how many people have reported it to them, but they certainly haven't been driving their cute little cars down them. These are billion dollar roads and they can't seem to be bothered with them!

waiting for HERE drive for windows 8/RT

Rishicash says:

Odd, but I don't see the word Nokia anywhere on the car.