Microsoft News

Microsoft 'betrayed' Finland, says Finnish finance minister of layoffs

Rumors

Microsoft's aiming for flagship Windows Phones, killing Nokia X but selling MixRadio

Apps

New Treasure Tag app update ditches the 'Nokia' brand

Microsoft News

Rumor claims 1,000 former Nokia employees in Finland could be laid off by Microsoft

Windows

Steam's hardware stats show over 25 percent of its gamers use Windows 8/8.1

Windows

Windows 8 and 8.1 still struggle to gain PC market share

Apps

New Nokia MixRadio update ditches the 'Nokia' brand

Windows Phones

Lumia 930 pre-orders begin in Norway Wednesday for July 10 launch

Windows Phones

Microsoft Store US site pulls pre-order listings for Nokia Lumia 635

Apps

Nokia Imaging SDK 1.2 released, Lumia SensorCore SDK out of private beta

Windows Phones

Nokia Lumia 635 for AT&T and T-Mobile available for pre-order at US Microsoft Store site

Windows

Point of View announces three affordable Windows 8 tablets, available this summer

General News

Microsoft teases possible launch date of a green Lumia or successor to the X

General News

Microsoft partners with British designer to create wireless charging pants

Microsoft News

Beat Nokia by predicting world cup games in Sporting Mouth to win some awesome prizes

General News

Lumia 930 availability on Ireland's Meteor pushed back to mid-July

General News

Major Surface Pro 3 glitch fixed, but no release date yet.

Microsoft News

Nokia brand names Lumia, ClearBlack, PureView, and others now belong to Microsoft

General News

Lumia 1320, 630 availability expand to Argos Ireland

General News

Nokia Ireland confirms Lumia 930 launch on July 3

9

Nokia tripled normal marketing expenditures with Lumia Windows Phones

In a new article with Business Week, Nokia CEO Stephen Elop talks of US plans next year as well as Nokia strategy. While nothing concrete is stated, multiple US carriers were noted (and we know T-Mobile is one of those). In addition, it was revealed that Nokia has tripled normal marketing expenditures for the Lumia 710 and 800 when compared to previous launches by the Finnish company--both a sign of desperation but also perhaps confidence in the platform.

Also worthy of attention is the mention of them being picked up by 31 carriers in six European countries for the Lumia 800, with Russia and Asian markets by year end. A notable accomplishment for an initial launch. Finally, Elop dodges the question a bit about Windows 8 tablets but notes “There’s a new tablet opportunity coming...We see the opportunity...", possibly hinting at future plans (see their experimental flexible display for another hint).

One thing that can be noted about Nokia: they're the 800lb gorilla in the room and we're starting to see them make some movement.

Source: Bloomberg Business Week

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Comments

There are 9 comments. Sign in to comment

falconx#WP says:

I wonder if Lumia brand will be renamed in Spain. In Spanish, Lumia means "prostitute". Is an old fashioned word, but every single spaniard knows its meaning.

Hoekie says:

According to friends in spain hardly anyone knows the word though. It's even slang and not an official word in the spanisch language.

falconx#WP says:

Those friends of you should tweet less an read more books.Everybody over 30 years knows the word "lumia", more frecuently used in its abbreviated form "lumi".

Pete C says:

That is very old apparently, and they were aware of it when they named the phone. I really doubt everybody over 30 knows of it as their market research would have identified that.http://www.engadget.com/2011/11/02/whats-in-a-name-nokias-new-lumia-and-...

Jazmac says:

Agree with Falconx.

a5cent says:

I'm sure 'Prostitute 800' and 'Prostitute 710' would be very effective names to market a phone with. I say go with it!

RenatoFontes says:

Mmmm it only means that in Spain probably. I live in Mexico and in here Lumia doesn't mean anything...Anyway it is weird that it means that. =P

Speak for yourself. I am Spanish and the word "lumia" only reminds me of "light".

Jf.Vigor says:

see that's the problem with spanish people, no unity lol