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Official Windows 8 TV ads allegedly leak

We’re getting mighty close to the official release of Windows 8 occurring on the 26th (and its phone sibling Apollo), so it makes sense that we’re starting to see some things leak out. Specifically we’re talking about four video ads for the new OS that show how the new UI works and can make computing much easier.

The videos come from Israel-based website and are supposed to be for TV, although as Neowin points out, the 0:56 timing is a little odd (most TV spots are around 31 seconds). We guess they could be trimmed or adjusted for local play and the ads have not been 100% vetted just yet, but if they disappear soon from the web, that may validate the claim.

The ads themselves feature the same upbeat music and the different ways a user can interact with the OS. Overall, they’re quite nice and do make the OS look good (if overly fast). In fact, we’re betting many of you are pining for similar ads for Windows Phone 8 and we don’t blame you—Microsoft should make similar ads for the OS and air those on TV as well.

Source:; via NeowinThanks, Jarrod, for the tip!




There are 69 comments. Sign in to comment

pippyo03 says:

Nice job Microsoft!!!!

MrTechRat says:

I'm so excited

Kormiko says:

"I can't wait until Windows 8 turns my monitor into a touchscreen,"  says an average consumer.  ;)

Commercials look good, though.

pookiewood says:

HAHA!  They definitely need a disclaimer!

Odog4ever says:

They need a disclaimer after they explicitly state, "touch or mouse or keyboard"? People are stupid but they aren't THATstupid. These vids will never air on TV anyway so its a moot point.
It makes more since that they would be confused about installing legacy apps on WinRT.

Siah1214 says:

Holy Shit Microsoft made good ads? We just moved to bizarro universe. 

ariez84 says:

I sure hope they put some fake account on the display model in the store. When MS started selling WP7 phones there was no account tied to the phone, so the people app, and me tile was completely blank. Was one of the worst marketing decision MS launched with.

Kormiko says:

I agree with that.  Whenever I looked at a display model of WP7, it looked really boring compared to an Android with moving background animations and clock/weather apps.

But... I also don't want them to make the demos of Windows 8 look too crowded either.

OMG55 says:

I agree it looked rather boring until they embedded the WP7 how to demo on the display device. However the sales people never directed customers to the phones to even see the device. As you know, the device must be taken out of lock screen for the demo to even start.

Siah1214 says:

Really? Whenever I've seen a dummy model it had a fake account that populated email, people, me, and calendar.

ATT uverse and other bloatware can make the best looking OS look like a pile of turd!!!

sumsk7 says:

I can't wait for this tablet!

pookiewood says:

Nice!  I like them.  They show WHAT Windows 8 does.

jaysandal says:

I need surface pro ,when is that coming ???????

tallgeese says:

90-days after Surface RT. So, late 2012 early 2013.

hardcoreplur says:

And without using a stupid voiceover. Brilliant!!!

Yeah, that's the biggest reason I hate the Apple ads... the narrator is so condescening.

hardcoreplur says:

BTW Daniel, windows 8 is almost that fast on my win8 machine (phenom2x4 w/ ssd).

Running Win 8 RTM too on SSD and 2.8GHz i7 (gen 2) and while it is very fast and I have no complaints, they did take some liberties there ;)

ralexand56 says:

I'm sure they wanted to get as much info as possible into one commercial.

tallgeese says:

It's an ad; liberties are almost always taken. Apple does it all the time and it works for them.

hardcoreplur says:

and every company does it too. I bet in the final cut of the ad, they will  have a "accelerated to shorten length" or something like that.

sepatown says:

I agree. I'm running Win8 RTM on a laptop with just regular hard drive and boy does that OS fly. But I'm not that surprised since it's the same company that brought us Wndows Phone.

I love how Microsoft reminds people that the desktop is still there awesome commercials

blackprince says:

And that it isn't the jarring and unnatural switch that so many haters seem to proclaim.

NIST says:

Screw the iPad. The real deal is here.

Hariton_ says:

They are making a cake of apples..

ChrisLynch says:

HA!  I noticed that too.

lancguy says:

I've been using Windows 8 pretty much exclusively on my desk PC with the Customer Preivew.  Even using this now as I type this post.  And I got to say I Love it!  I can't wait to see the integration with my future phone and this OS.  And yes, I bought a touch screen monitor just for this OS.  And it seems so natural to me.  I think Microsoft is on the right path.

alukard says:

I too got a touchscreen monitor and its really nice and natural. I use both touchscreen and mouse \ keyboard input where its needed, seamlessly. Nice ads, i hope they show them all in full and on primetime hours.

lemonsteveo says:

Yo guys, just wondering, which touch screen monitors are you using?

sepatown says:

You'll be pleasantly surprised when you finally get the RTM version since it's way faster and smoother than the Consumer Preview.

aubreyq says:

I'm using the Consumer Preview on one of our PCs as well. It runs fast, but unfortunately we're using it as if it was Windows 7, in other words, we go straight to the Desktop from standby. The new Start screen rarely gets used. Takes some getting used to, I suppose.

That's how I use it on my laptop too, but that's kinda Microsoft's point... you use it however fits your needs. :)

rodneyej says:

Great ad, but it doesn't say Windows 8, just Windows.. They need to market Windows 8 as the new OS not just say Windows.

sepatown says:

Remember there's also Windows RT, so they just can't say Windows 8.

tallgeese says:

Windows 8 and Windows RT are Windows. One is consumer based the other is pro-sumer/enterprise based. The commercial is highlighting the 'Reimaged' Windows.

The ads to differentiate RT and W8 will come.

If they follow the same format for Windows Phone ads, they can reuse the same elements, which is kind of the point... Windows 8, Windows RT, Windows Phone 8... it's all the same thing. Buy into the ecosystem, not just the version.

Scout_313 says:

Hurry up and take my money, darn it. I can't wait to be running Windows 8, Windows Phone 8, and Windows RT.

WinEXMan says:

wow this is how i envisioned this, Touch, Mouse, Keyboard. that is sort of the point

WinEXMan says:

wow this is how i envisioned this, Touch, Mouse, Keyboard. that is sort of the point

MaulerX says:

I have to admit, those are pretty bad @$$!! Windows 8 on a tablet/touch interface is mind numbing. Holy smokes I can't wait to get my hands on the Surface. I fully expect record revenues/profits from Microsoft after launch.

CJ Thunder says:

Loved them all except number three, hand looked poorly edited on top of the screen, looked unofficial.

buhoymarmota says:

Perfect. I love it. All the good features together...

kittshelby says:

Hey guys, I think I spotted something new in the 3rd video.  At around 6 seconds, the password background has a picture.  Currently, it's just the theme color but it looks like the final build will allow you to put a picture in the background of the password screen, which definitely makes it look much better.

It's not new at all.. The picture is in the lock screen itself OR you can use an image AS the password. But the actual traditional password screen is just the static page it's always been. As a side note, it's really cool using it on a touch device, but using an image for password on traditional displays (keyboard and mouse) is not practical.

rockstarzzz says:

I am using picture password with my Dell laptop. It works completely OK with my touchpad on laptop!

I imagine you're using it with simple mouse clicks, which works, but I know I type my password faster than I can mouse over and click things.

Ecurb87 says:

Great to see ads like this. Good ad. Enough there to raise an eye brow .

damn!!!! almost blew me away..and nice music too!! though as someone mentioned, we need to tell people this wont turn your monitor into a touchscreen!! LOL!!

Rey T. Fox says:

What desktop monitor is that, with the metal Y-shaped stand?

expresswagon says:

There's actually four new commercials, check out "techsloth" channel on YouTube and u can watch all four. Really excited to get me a tablet!

myjota says:

But one problem i cant find touchscreen monitor for my pc alone to buy.

theflew says:

Planar touchscreens are available at CompUSA at pretty good prices. I have a 24" I paid $329 for - the kids love it.

Wow. This is the best marketing from Microsoft I've seen in a VERY long time! I freaking love these ads. The use of the same upbeat song is fantastic, and no pompous jackass speaking over it keeps you watching to read the descriptors. And they move quickly but show you a lot in a very clear way. Brilliant, and indeed... I hope they are using these for Windows Phone too. I also hope to see these on every channel at every break.

rockstarzzz says:

This or better for Windows Phone along with these ads and on the other side of Christmas, WP market share will see double figures in no time!

ladydias says:

Simply beautiful. C'mon Surface.

mrolympia74 says:

Thank you Microsoft!! Now just sit this ass 24/7 on every channel and internet and you'll sell millions!! Air the crap out of it. Don't let it go to waste

Jazmac says:

I can't wait to see it in my hands. THIS is how I envision using a tablet. My Nexus 7 is living on BORROWED TIME.

wpeight says:

Better than apple ads. Make one for wp8

tN0 says:

Those ads can't be the final versions. The tablet shows the old Windows logo and the maps app still has the "Preview" tag on the splash screen.
The final videos have to be even better! :D

delilah116 says:

Does anyone have a copy of these... it seems youtube or microsoft has pulled the video

Dannay says:

Argh man I always miss the interesting videos

salada2k says:

aaaaaaaaaaand they're gone.