Yves Maitre, senior vice president of devices and mobile multimedia at Orange, has told CNET in an interview this week that Windows Phone is the worst-selling platform in Orange's market (behind Android, iOS and Blackberry) in Europe, the Middle East and Africa.
"Honestly, it hasn't been as successful as we expected."
I'm not sure if every Windows Phone owner shares the same view as Maitre, since we've already covered problems with carriers not displaying working demo units in stores and promoting the platform in the media. Do you see Orange adverts for Windows Phone on TV, online, on billboards, in newspapers or in stores? If the overall response is "no", then how can Orange expect the platform to sell well against competitors that get more reach to their customer base?
"By Barcelona [the site of February's Mobile World Congress conference], we'll know for sure if Microsoft is in the game or not. If Nokia/Microsoft is not successful in Europe then it will be tough in other countries"
He does remain cautiously optimistic that the Nokia brand will push forward the platform and will force other OEMs to compete with one another through advertising. Maitre views Nokia as an expensive vehicle, "it's like you're driving a Mercedes Benz". With smartphones counting for 50% of sales for Orange, the carrier is going to have to work hard, as well as Microsoft, if they want the OS to compete with Android, Blackberry and the iPhone.
Nokia is set to unveil a "bunch" of handsets at Nokia World next week. Microsoft is banking big on this event and top names will be present as speakers. We'll be there too, so be sure to say hello should you be attending.