Poll - What should be the new name of Metro UI for Microsoft?

WP Central

With the news coming reported last week that Microsoft is in the process of abandoning the name ‘Metro’ to describe their unifying new user interface, we asked you what they should rename it?

Of course your choice will have no bearing on the matter—so we think—but it is still fun to see if we can out-do Microsoft in this area. And knowing Microsoft’s past, it should not be too hard.

The Windows Phone community responded with nearly 450 comments with each one often containing multiple entries for a new Metro name. We parsed those names and chose the top six from the list of which we thought sounded good or had positive feedback from fellow commenters.  Those top six entries are...

  • current  by expectafight
  • motion by mondokjm
  • Pure by J4rrod
  • genUI by keppn
  • cosmo by al.cantara
  • Microsoft Unity by calbro

The poll is simple: vote for your favorite new Metro name and the winner gets a $50 gift certificate to our store for anything they want. Poll closes in 2 days at 6pm EST. If on mobile, please go to m.wpcentral.com to vote in your browser.

And who knows, maybe Microsoft will take note too.




There are 212 comments. Sign in to comment

Forc3 says:

All of them FAIL!...

Well, I guess you had nothing better?

duk3togo says:

Here's the irony its the only UI that MS has made that actually looks like a window hahaha... Personally I would call it the glance since its the basis of the UI. I personally didn't like any of those but it's cool to see people attempt to name it.

ggonzalez777 says:

Glance UI actually sound pretty darn good. Clear on the purpose and is applicable to all three screens. Me like.

WinFan1 says:

I actually said glance a while ago lool

I also agree on glance since on the original wp7 commercial, they said that you could post to FB and get back to life in a glance (not sure if actual word, but similar).

Ok, googled it. Doesn't actually say glance in video, but it can be implied.


hary536 says:

I think, the best name that suits WP style is "Swipe UI", but as we all know, Nokia already owns that name. 
I also don't like any of the above names. 
I think, it should be something like "fluid",""flow", even "slate". 

jfa1 says:

Pure was an HTC WM handset name Cosmo is a magazine for women Unity   is  insipid genui   to me has no zip  current   no zip motion  I voted for because I likesd the other even less
What about Tempo or Meteor?

That's Cosmopolitan

Actually, I do have something better... something another commenter posted the other day-- KINECT! With Microsoft rebranding Surface as a consumer device, it seems just as fitting to rebrand Kinect as the UI name to represent not just a UI style but as a universally new input paradigm for all devices.

paulomalley says:

I would much prefer Swiss UI in reference to typography style "Swiss Type"...

KoreyTM says:

Why isn't there a choice in the poll for "None of these"?
I'm sorry, but none of these ring true for me like Metro does (did). I'll pass on this survey.
My choices from the initial ideas article were "Transit", "Scape", and my own idea, "Freeway".

procen says:

You took the wrong exit the next one will be Troll that's your place.

Have to agree, I'll try and come up with something by the end of the night but nothing stands out thus far...

Here's the thing: It's not easy and most people won't agree.

Heck, I'm quite positive we can go back and find negative comments on 'Metro' which everyone seems to adore so much now...

Shantek says:

And unity is a game engine so that's already taken

The name grew on me.. Was kinda geeky

uberlaff says:

Unity is taken by Ubuntu. They already use it for their UI elements:
Even though Ubuntu is not taking off with marketshare, they are a desktop OS competitor it would be a bad idea to use it.

daguila29 says:

Agreed. Daniel Rubio's choices all suck

CJ Thunder says:

I like Gizmodo's Mosaic. I really like it.

WP7WasMyIdea says:


Come on Daniel.. New poll! New poll!

NaterBater says:

How bout you come up with an alternative yourself instead of bashing Daniel. None of those were thought of by Daniel himself.

al.cantara says:

Cosmo(politan) defined...
• city/place or person that embraces its multicultural demographics
• World citizen, one who eschews traditional geopolitical divisions derived from national citizenship
•Cosmopolitanism, the idea that all of humanity belongs to a single moral community
• Cosmopolitan Society/Cosmopolitan City, where people of many ethnicities, religions and cultures meet and live in close proximity
• cosmo-style UI, cosmo-style apps.
• I need $50 to buy my contract out so I can get me a WP8. Thanks! :-)

zshakoblah says:

I still like "concourse"

macastle says:

The Windows Surface is going to be a household name. It also describes what it is ....A SURFACE like it or not its the name of the best tablet PC coming this fall. I have been calling the UI Surface ever since Microsoft announced that they would be dropping the Metro name. I'm surprised that it didn't make the list.

PGXL says:

simpliCITY UI.  still retains the metro codename (city) but also gives a meaning of how easy it is to use.

@PGXL... I agree with what u put. It sounds right when one says it.

xprc says:

just be honest, it is Swiss Graphic Design

Maybe they should just change the name from Metro to Metrio.

nomoore says:

I really like "Unity" since they seem to be wanting to use it on all their various platforms. Lets see: Windows 8, Windows RT, XBOX, Windows Phone...  All Unified!

woodbane says:

Agreed, this actually makes sense and actually sounds pretty good to boot. "Microsoft has done an amazing job bringing its platforms together using the Unity interface". *thumbs up*

sepatown says:

The problem is there's already something called Unity in the Linux distros.

FacilisDK says:

Unity... Absolutely. It sounds great, and it makes the most sense.

erazor84 says:

The Problem is - Ubuntu uses Unity as their UI. ;)

ScarletStar says:

With the worl how it is today almost ANYTHING is used somewhere. Soon we'll not be able to write normal texts because most of the words are owned by someone...

wizmagister says:

Unity is clean, the essence of metro.

Shantek says:

And unity game engine too..

macastle says:

I like Surface UI I look at this way, the Surface is going to be very popular and what best to describe the UI than the PC that runs it.

wizmagister says:

Not to bad only theres no surface phone nor xbox ...

columnbreak says:

Since Microsoft's corporate font is Segoe (for print) and Segoe UI (for digital use), how about Segoe Design?

Well, we've already done the selection so it's too late for suggestions ;-)  Second, Segoe doesn't roll off the tongue exactly...

Shantek says:

Yeah I agree you want something easy for consumers

Jey Si says:

It should be called "Modern UI"

How about fuq androidNapple UI

Jaja I'd vote for that

Maybe they should say "sue us" and stick with Metro. It is very hard to sue companies that you can't prove are making a direct impact on your profits or image and twice as hard when you complain that you have trademarked an everyday word. Still can't figure out how Apple gets away with it. Either way, this is why jeep lost when it sued hummer over their 'Trademark grill' ... You can't patent vertical lines as it is an everyday object/word.

Metro is a universal name lol so I don't see how anyone can sue for it

My point exactly. It is very hard to win lawsuits of that type when you use a term that is universal word. And like I said...it is especially hard if the company is not a direct competitor and you can't prove lose of profit or image.

Munkeyphyst says:

And for all those reasons, wouldn't it be as difficult for MS to defend it?

Guakala says:



procen says:

I know you're a troll. he he he JK

TheDarKnight says:

Is this some sort of a joke? Fail on the names man

macastle says:

Agreed, I think they all suck.

How about noBodiDusItBeter UI

diplomat696 says:

I voted unity because your going to end up with a pureview phone with pure ui otherwise :)

Wait....isn't unity a game development program? I guess they've trademarked it and because Microsoft is a software company too, they might sue Microsoft....

I think you may be right...

erazor84 says:

It's also the GUI from Ubuntu Linux.

j0zak says:

Didn't see the original post for the contest but has anyone tried making a word using the letters RT? Like Microsoft a(RT), ART, or aRT UI? Just an idea..not sure if it's a good one but thought I would try.

HOW ABOUT WINDOWS PHONE UI LOL who cares what they call it its still an amazing software that ill never stop using looking at an Apple phone makes me sleepy and android is clustered and shitty so that leaves the amazing keep u smiling UI windows phones :D

lubbalots says:

I'd go with Urban UI. Lubba UI sounds good too.

ICMIAMI05 says:

I should've submitted my entry. But here goes!! FOUNDATION

dkp23 says:

m3tr0 should of been on the list!

lubbalots says:

... At the end of the the day, its still Metro UI.

cannon#WP says:

I voted Motion. I think that very well defines the fluidity of the UI and that the live tiles slide and flip.

incendy says:

Microsoft UI is my pick :P

cedarlog says:

if i have to chose between the listed names then its " Motion " or "Pure"
i would never select Microsoft Unity since there is Ubuntu Unity in linux world 

How about "The design language formerly known as Metro"?
I think whoever is sueing them left it so long so they could put the squeeze on Microsoft for money and Microsoft basically said, "No way." I mean, Metro has been in use for, what, 3 years? Why now?

GTRoberts says:

1 - I believe Metro should still be on this poll. MS could choose to fight any action (given how generic the word is) or they could do a licensing deal like Apple did.
2 - I'd also like to see "Fluid" on the poll. MS have been say 'fast and fluid' a heck of a lot recently!!

Zune UI, please!!

MediaCastleX says:

That would be freaking wild! Nice... =D

Shantek says:

That would make sense considering all the Zune services are being rebranded. I would of thought the logcal name would of been Xbox UI as all platforms contain Xbox live

rwoody7289 says:

HA! Reading through and noticed you beat me to it!  I was using my Zune HD in the GYM and then I thought Zune UI or Zune Pro UI would work.  They own it!  No one can come at them if they use that name. 

FFugue says:

They should just pay the Metro company and keep using Metro. Metro is great. Everyone should boycott the Metro company for doing that!

jabtano says:

Windows Phone 8 The Generation.

Nitaino says:

Metroid UI... Oh wait that owned by Nintendo

bilzkh says:

SURFACE UI -- that was a great suggestion.

lubbalots says:

I'll vote that!

danygandhi says:

Unity -  is being used in linux already
Pure - Nokia Pure font - PureView
Current - Google Currents
Motion - Research in Motion
Genui - is lame
Cosmo - does not gel with UI methodology

lubbalots says:

Agreed! Most are used and non are appealing. I'll pass on this survey. But if Surface is added, I'll vote for that.

cam45fblax says:

Is Nokia really gunna go after Microsoft for Pure? I mean come on with how latched on Nokia is to Microsoft I doubt there would be any negative reaction from our beloved design gurus in Finland

henry.gray says:

The thing I don't get, is the fact that Microsoft has used the metro UI term for Windows phones since production 2.x years ago. So why complain now? Just because of Windows 8 and Xbox using the same interface. Its coming to light because Windows 8 is almost out.

wsanchez78 says:

I think Unity is great. Not only is the experience unified across apps, IE, Office, etc... It also unified across devices. And, it had a powerful ring to it too.

yeungl says:

Should call TETRO

TETRO follows the legacy of "o" and tet mean 4, after the interface is full of squares and rectangle.

Or Octo is another choice, it means 8 in latin/greek, perfect for WP 8.

textomatic says:

None of them. 

OMG55 says:

Motion is good to me because your tile are always bringing you up to date information, there alive. I also think MS should have marke some commercials showing wp7.5 and wp8 but use the terms loaded and reloaded when referencing 1st & 2nd Gen devices vs 3rd Gen, but in a cool way highlighting features, etc

MediaCastleX says:

I think taking the Kinect name and making that the UI designation sounds good to me. Surface is now a tablet and Outlook is the name for their webmail...I mean, the Kinect is the vehicle for the Xbox Natural User Interface, so making that the style or look of the overall experience across the Microsoft board would make all the difference. Am I horribly wrong and deserve a firing squad? =/

You're not horribly wrong, in fact, I think it makes a LOT of sense.

I like unity UI myself

Fogo says:

Go with "Surface", and tie it to the tablet. Or how about "Transit"? That keeps it in some of the original theme, and implies that it's something that could also keep moving and evolve as needed.

Nitaino says:

Surface UI sounds good

JD Miles says:

I found it interesting that Metro AG has not gone after Metro PCS, which I have seen multiple advertisements on recently as a cell provider. Also read  about Metro AG on Wikepedia, seems they are a very old and large corporation rivaling Wal Mart in many areas of Europe. Wonder if they are a major customer of MSFT ?? I like many still like "Metro" the best .

jjmurphy says:

JourneyUI.  Wherever you are, it works.

TheJoester09 says:

I know that they're phasing out the whole "Live" brand, but Live UI sounds really good, and goes along with the concept of the interface being alive. But since it's too late for new submissions, I narrowed it down to Motion and Pure. I went with Motion for the same reasons that I like Live, but also because Pure might get confused with Nokia's PureView.

And we do have "LIVE Tiles"

smontoya2 says:

I know names were already selected but the unity name screams w8/wp8 exp. Maybe a play on words like U.N.I. UI since they're focusing on the the user & ppl experience. This world can accomplish more with U.N.I.

daguila29 says:

Your choices all suck Mr. Daniel Rubo. 

I like crearUI or CreerUI Spanish words for create and believe/think.

schlubadub says:

It sounds like engrish for "clear" :P

alex6272 says:

Maybe we should leave the naming up to MS...

Wasn't LIVE suggested by several people? It's a name MS already owns. I'm surprised it's not on the list. A lot of the names on their have their own copyright issues.

phreezerburn says:

This in spades.  Live Tiles = Windows Live or Windows Alive (which is a dig against the very much inert OSX at the same time)

Shantek says:

As I said above, I would of gone with Xbox UI. All the platforms have Xbox integration now

dalascby says:

The answer is: don't give it a name. Legally, all MS has to do is stop using the name officially, but that won't stop anyone else from still calling it Metro. Therefore, Metro lives on and MS is still legally safe.

swizzlerz says:

Fail... I liked natal. how about Arrow Rev 2.0

jaychoe says:

MAX: Multitouch Augmented eXperience, Microsoft Aligned eXperience

goldenpipes says:

None of the above, WinRT

laserfloyd says:

None of them. :/ Nothing clicked with me. Meh, wish Metro could've stuck around. XUI? Fluid? WinUI? Dunno. Good luck to MS. :P

rwoody7289 says:

I know people wont agree but I think Zune UI or Zune Pro UI.  Resurrect it.

I hope Microsoft doesn't choose any...pure is ok but the rest is just below average

awesumjon says:

I was thinking "Kinetic" Look up Kinetic anything on youtube and you'll know what I'm talking about.
That's K-I-N-E-T-I-C not Kinect. 

xmarklive says:

I like kinetic but I like mine better.....scroll down

Dan DC says:

In the comment section of the article about the change in name someone suggested Transit. I think it's better than the choices given.

schlubadub says:

I want to vote for "None of the above" :(

schlubadub says:

I recall their being quite a few others... Tile UI, Mosaic UI & Surface UI were mentioned quite a few times.

ArtSooby says:

How about "Element" or "Elemental" ?????

xmarklive says:

Metropolis............................duh.....or phoenix since the market share is none existent (lol) seriously

pbroy says:

Flow or WinFlow

xmarklive says:

Metropolis..........hello !!!!!!

For me, it will always be Metro.

Neusyn says:

I only remotely liked motion. I would've liked to see Microsoft, Glance, Zune, and Kinect. Except for Glance they are all Microsoft brands.

SleepyTheDon says:

How about Windows Mobile

robbiegod says:

Unity is out because it is already the name of a piece of software.  I think its a game engine.
I think this is tough to come up with a new name.  I liked Pure, but someone said Nokia owns that or something.
I was thinking they could call it Window's Metro and always Windows Metro in advertisements etc.  That would give it enough differentiation between  or whatever it is...
OR Metro8.
OR MagUI -- someone else above was talking about magazines...
OR CharmsUI -- they've already used the word charms to describe the items in the menu on the hidden side menu. 
They could also just call it Windows.
How about OREA ? Get it?
Good luck MS!

xmarklive says:

Sorry about the repost but doesn't metropolis just make you think of a wonderful place like the home screen..

gregoron says:

How about "Airport?"

kojakk_dev says:

Perfect! It keeps the context, an airport has the same signage as metro stations. It is more Metro than Metro. :)
(Actually I also recommended this in the poll, but it was the 600th vote or something.)
Daniel Rubino's list is awful.

ZuNuKoo says:

but don't get sued by Apple. They already have something called airport express.

robbiegod says:

I was also thinking Direct3D, DirectX...so maybe they could use DirectUI or DUI for short. LOL.

MadDogFL62 says:

I won't take credit, but I saw a post that combined the Xbox idea and tiles.
They called it X-Tyle.
A play on the the word STYLE.
Could be Xtyle.  XTyle.  etc.

DaveGx says:

I'm still shocked that they can't stick with Metro. There are a lot of companies that have similar or identical names for things. I'm surprised they didn't fight this. And seems idiotic for the company in question to really even have a case here

ArtSooby says:

Finaly, Microsoft should buy the company who own the Metro name :)

noelito says:

i hate them all, they are all bad and in no way accurately and initially describe the metro ui, none of them are a suitable alternative, please try again

Jazmac says:

I lean on GenUI but I like Pure.  What about PureUI? OR what worked for Prince. OSFKAM.  The Operating System Formally Known as Metro. :)

hiko36 says:

I meant to offer Pane when the suggestions were still open. Bah.
Window's Pane UI

oreozzy says:

A while back Microsoft tried to sure a Linux distro for the name "lindows" but failed as "windows" was a generic term. Yet they can't keep "metro"?. Lets face it, they will just call it "surface UI" anyway.

noelito says:

I like surface ui! lets get surface ui in that poll people!  surface ui works!

jchapman01 says:

I know I didn't make it in time to throw in a suggestion, but how about Live UI? After all the screen does come alive with the Live Tiles.

Bushybro says:

Like this one

tempusnovo says:

I agree that they should just say "screw it" and just keep using Metro (at worst they can afford to license it from Metro AG or whoever it is putting the pressure on). That said, my favorite solution is the one suggested by Paul Thurrott... WinRT. It may not be as sexy, but it gets the job done and Microsoft owns the term completely, so no BS later down the road.

Ivan006 says:

I like it....studio UI.

rafabr4 says:

Why Unity? Like Ubuntu's UI? Come on.. be more creative. I think Motion is the best one.

garbro says:

MuNi, nextro

Agent-P says:

I don't like any of these choices. I still think "Urban" would've made a great name. After all, wasn't "Metro" inspired by transportation maps in a big city? "Urban" seems like a logical extension of that. I also like the suggestion someone else made of "Metropolis". Regardless, I'll still call it "Metro".

People, come on... Windows 8 is launching and they don't want to deviate the attention from the Windows brand, that's all.

Grubish360 says:

What about Transit

Odog4ever says:

Didn't like any of the choice in the poll. How about:
Alright I'm putting the Thesaurus down cause MS won't use any of them and will probably go with something ridiculous like Windows 8 UI
(Yeah I didn't read through all the comments so names may have been mentioned before)

Ivan006 says:

Slick UI would work for me. ;-)

mango.lover says:

Listen to me! It will/should be IMMERSIVE!

k_4 says:

Nice selection Daniel...but I guess I was late for the party...as I gave my suggestion only yesterday...btw...when were the names shortlisted??

Cellus13 says:

I like most of the choices. Really though I'll continue to use metro since that's what it simply is.

winbot says:

I've mentioned " Transit UI " on the verge's forum few days back. I hope it does well and hope Microsoft buys me a house. :)

Conasca says:

Nothing really tops Metro now, but here are the options that sound great to me. Daniel, please redo this poll and add the following options.
1. Glance UI
2. Flow UI
3. Live UI
4. X UI
5. Rail UI
6. Planar UI
7. Metric UI

Nakazul says:

Current was a decent one.

Fantasian says:

They should just buy this damn German Company and rename it in "fuck your self" and after that just use the Metro name. :D

nickengineer says:

Here in the UK the chocolate bar Marathon got re-branded as Snickers. The sweets Opal Fruits became Starburt. So far as I am concerned, they will always be Marathon and Opal Fruits.
Metro, will always be METRO no matter what anyone else says.

Lets stick to the concept of the former METRO UI.It had four sided(squared,rectangle) tiles nd i prefer the name should b something close to it...
Id suggest names like:-
1.FLIPQUAD UI-its cz the tiles keep on flipping nd our tiles are quad shaped.
3.SQUARED UI-because its all square in our windows phone.
4.SLEEK-the OS is so sleek nd simple unlike those clustered UI's out there.....

crooza says:

what about WinRT ? paul's idea an i like it

bdgamas says:

Well should come in different flavors: metro, urban, suburban and rural UI. How's that?

bdgamas says:

If there's Windows, then this should be called Boxes.

Bushybro says:

Of all the names that were posted, these are the six that were picked......really? Fail x100. Don't quit your day jobs, which u guys are awesome at by the way. Surface UI FTW!!

gregoron says:

Here's my second and third suggestion. How about "Stark UI"? Or, "¿" (The UI formerly known as Metro)? The last question mark is a real question mark.

ejlee072006 says:

Keep metro... Make a settlement... In this time it's really hard to change

Dare2Blink says:

Mosaic UI does sound really cool , so does glance UI. Both describe the UI perfectly and have a nice ring to it

phendrena says:

I said a different post that it should be Surface UI. But I do like the Mosaic UI that has been suggested in this thread. As Microsoft only refers to the UI as Metro and not Metro UI why don't they just go with MetroUI?

I haven't voted btw as none of the options given resemble what the UI looks like or functions like (but then neither does Metro).

eabby says:

Here are few of my suggestions





Just a thought.....

binders says:

"Airport" would be a great name!

CX1 says:

Segoe UI
Not a fan of any in the poll

SteveyAyo#WP says:

Mosaic UI

superquadric says:

WinRT Style....

2brun4u says:

Unity is the Ubuntu UI though