Qualcomm was never exclusive to Windows Phone, competitors aren't caching up

In an interesting story over at the Inquirer, Raj Talluri, VP of product management at Qualcomm revealed that they were never exclusive to Microsoft or Windows Phone, that in fact there was and still is not a written agreement between them and Redmond.

At least with regards to the first generation of Windows Phone, Qualcomm was thought to be an exclusive partner with Microsoft. As it turns out, they are certainly a valued partner but there was no reason for companies to use other, competing platforms like Broadcom, nVidia or Texas Instruments. Even the Focus and Omnia 7 eschew Samsung's own processor for Qualcomm's. That for us raises the question as to why? One reason is we know Qualcomm had ported and worked on WP7 for a long time and perhaps their processing solutions were just a better value for OEMs. From back in March:

“We stepped out some time ago with a major investment in high level operating system and porting to Microsoft was one of those. So we’re the first to port the Win Mobile 7 and I think we’re the only chip set provider yet today. That was a good year effort of hard work for us to get to that point.”

Will the second generation of Windows Phone devices be any different? We've heard of ST-Ericcson stepping into the picture, but nothing concrete yet. Even Nokia is using Qualcomm now. What about you? Are you happy with Qualcomm or are you looking for some alternatives from other vendors?

Source: the Inquirer; via Windows Phone Daily



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Qualcomm processors are always in low end phones. This just means that it is more likely that Wp7 will become a feature phone OS.Nokia is ready to push phones into the bottom of the market.If Samsung uses qualcomm chips for its next set of windows phone we can assume they are still not taking it seriously.

Solidstate89 says:

...Seriously? You have to be kidding me, right?The new Dual-core Qualcomm chips are some of the most powerful on the entire market. Only the Samsung Exynos and OMAP 4430 can actually compete against it. Even the Tegra 2 gets blown out of the water.In fact it's also currently the only ARM SoC in the world right now that has Asynchronous clock-gating. How uninformed can you possibly be?

@joe schmoeYou really have no idea what you are talking about. Qualcomm has the largest range of processor from low-end to cutting edge, that's why they're so huge--they cater to everyone.

Light Speed1 says:

qualcomm snapdragon was most likely the cheapest option (in terms of component cost) with the best performance.

That and evidently Qualcomm were the only ones who had drivers ready. Not sure OEMs had much choice.

Light Speed1 says:

I don't care what processor is running in my phone so long as it provides a smooth user experience

x I'm tc says:

Competition is always good.

selfcreation says:

**** So we’re the first to port the Win Mobile 7 and ***here they go again calling it Windows Mobile 7 ...you think these people would know its WINDOWS PHONE by now...

I don't think they care.windows mobile phone or windows phone phone.Which makes sense to you?

Solidstate89 says:

Neither? Because in this context he was talking about the OS, not about phones. So calling it Windows MOBILE 7 is 100% wrong. It's supposed to be Windows Phone 7.

Nataku4ca says:

may be he meant the "windows mobile 7" that is now "windows mobile 6.5"?i don't know, just getting the feeling that might be the case

jcagga says:

you realized nothing huh? Article says Qualcomm invested heavily from microsoft's next big push OS, which was windows mobile 7 but later changed it to windows phone 7.

jdevenberg says:

To tell you the truth, I don't care what processor is running in my phone so long as it provides a smooth user experience. When I used Android I did care, but that was because the OS is so rough that a different processor can make all the difference between a good or bad experience. With Windows Phone, they already work so well that I can't imagine a better processor would change much. I use an HD7 and the 1ghz chip in that is going on 18 months old now and it still provides an excellent user experience in WIndows Phone 7.

i so agree with your statement! i was actually thinking the same thing after reading the article.

Solidstate89 says:

You're forgetting battery life though. The current Snapdragons in the WP7 handsets are all based on the original 65nm design. Upgrading even to the more modern 45nm Single-core would not only provide a decent speed boost, but a huge increase in battery life.

Yup. And things like GPU matter more and more too. Dual core has its role as well, especially with multi-tabbed browsing and the new background threads in Mango.It's true, WP7 runs well at just 1GHz, but other companies have some interesting innovations.

Jay Bennett says:

Solidstate you are spot on, I haven't read a word of yours here I don't agree with and that especially goes with the consideration of battery/power saving improvements being more important than raw power

Solidstate89 says:

Thank you very much. :)

Light Speed1 says:

agreed, android phones with 16 cores still lagmy wp7 with 3 year old snapdragon is faster than everything.

chaz_uk says:

WP7 fueled by Exynos would destroy any Android phone performance wise. The first Gen Scorpions and adreno200's are wonderfully smooth so I can't imagine what that extra oomph would bring to the platform.Samsung, give us a WP7 with SGS II guts please.

they won't. you will get an old dragon

Solidstate89 says:

If by "old" you mean the latest Dual-core Snapdragons that are some of the most powerful and energy efficient on the market - I'm OK with that.Why don't you just leave you uninformed twit? Nothing you've said so far has been even REMOTELY correct.