Qualcomm was never exclusive to Windows Phone, competitors aren't caching up
In an interesting story over at the Inquirer, Raj Talluri, VP of product management at Qualcomm revealed that they were never exclusive to Microsoft or Windows Phone, that in fact there was and still is not a written agreement between them and Redmond.
At least with regards to the first generation of Windows Phone, Qualcomm was thought to be an exclusive partner with Microsoft. As it turns out, they are certainly a valued partner but there was no reason for companies to use other, competing platforms like Broadcom, nVidia or Texas Instruments. Even the Focus and Omnia 7 eschew Samsung's own processor for Qualcomm's. That for us raises the question as to why? One reason is we know Qualcomm had ported and worked on WP7 for a long time and perhaps their processing solutions were just a better value for OEMs. From back in March:
“We stepped out some time ago with a major investment in high level operating system and porting to Microsoft was one of those. So we’re the first to port the Win Mobile 7 and I think we’re the only chip set provider yet today. That was a good year effort of hard work for us to get to that point.”
Will the second generation of Windows Phone devices be any different? We've heard of ST-Ericcson stepping into the picture, but nothing concrete yet. Even Nokia is using Qualcomm now. What about you? Are you happy with Qualcomm or are you looking for some alternatives from other vendors?