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Lumia 900
78

Lumia 900 reportedly selling for a loss as Nokia spends more on advertising

It's estimated that with each Lumia 900 sold in the US for $49, $450 is used to market the Windows Phone for the consumer to actually make the purchase. So we're looking at a fairly expensive US launch should reports be accurate. Is it really all doom and gloom for the platform and Nokia?

Blogger Horace Dediu suggests the push in the States has had negligible impact on the market so far, which we'd agree with. It has been pretty poor. The Lumia 900 received "hero status" from AT&T and is the largest marketing effort by the carrier to-date. But according to recent marketshare numbers, the Windows Phone platform is still struggling in the up-hill battle. We can't just look at the Lumia 900, we have to really look at the perception of Windows Phone as a platform.

Dediu estimates a total of 330,000 sales for Nokia Windows Phones in the US using figures from both Nielsen and ComScore, which both put Windows-powered mobile devices (both Windows Mobile and Phone) at just 4% of the market. Check the charts below for a concerning observation.

Asymcous US Market Chart

Assuming these numbers are accurate, they show a bleak position for Microsoft's platform, still lagging behind Blackberry. If we were to take out Windows Mobile from the equation things would look a whole lot worse. Nokia's push in the US with the Lumia 900 (among other Windows Phones) was to rebuild the manufacturer's brand awareness with consumers. The company had a large challenge - to remind consumers what the 'Nokia' brand is exactly. This has been a success with the massive marketing campaigns the company has rolled out. But there's not escaping the marketshare and sales numbers.

We feel as though the Lumia 900 is a superb attempt at pushing the platform as a whole in the states (as well as on a global scale). Accompanied by intense and expensive marketing, Nokia have been able to get everyone talking about their award-winning handsets. While interest may have peaked, sales still display weak results but remember it's a marathon, not a sprint.

We've continuously witnessed exceptional reviews and levels of satisfaction for the Lumia 900 but it's actually getting said consumer to purchase a Windows Phone which is the problem. With the iPhone or Android, people know what they're going to get but with Windows Phone, it could appear to be a leap of faith to choose a new brand.

What does the average Joe think when someone says "Windows Phone"? Take a few seconds to imagine if you've only just heard of Windows Phone and you're not aware of the Metro design language or the live tiles, what would you think? Do people believe the platform sounds unique, optimised, smooth and efficient? Or do they immediately think of Windows 98 with a grey taskbar on a 4" display?

Lumia 900 Win 98

Why is Windows Phone dragging its rear-end on the ground?

From the first day Windows Phone was launched, we've all known it was going to be a tough journey. With Microsoft's endless pit of cash and the huge brand awareness it always appeared that the fresh mobile platform would take off. But this has obviously not been the case and we have to ask "Why hasn't the momentum picked up yet?". What turns people away from the thought of purchasing a new Lumia 900 or TITAN II?

The major factor is there's no real reason to switch. Why should consumers dump the iPhone, Android or other platforms for Windows Phone? Yes, Windows Phone provides a nice user experience with solid hardware but there is no killer feature to differentiate it from the competition--yet. Nokia's Pureview may change that.

We'll be the first to admit things aren't look bright for Microsoft (or Nokia for that matter), and we can't carry on resting all hope on the next update to come. Remember the famous "It'll all change when Mango arrives"? While a huge leap, Apollo wont change the game for Windows Phone on its own. The similar interfaces and user experiences on Windows 8 (both PC and tablet) will definitely play a part, but there's really no way of predicting if even the entire "three screens vision" will be enough to build much needed Windows Phone momentum.

Microsoft have a huge challenge ahead of them with the platform. They have to make consumers see why Windows Phone is a perfect partner for their Windows 8 PC and why they should make use of the latest mobile hardware to connect and expand the Xbox experience. Unfortunately this is something that can only be achieved after Apollo and Windows 8 is released.

Steve Ballmer

While Windows Phone has been praised for its uniqueness and how it's almost up to par with iOS and Android, there's no hiding from the abysmal marketshare the platform currently holds. We've previously pinned all hope on updates, but this is a major shift Microsoft's undertaking, and we just hope the mobile platform receives a fair amount of exposure.

The question is if Nokia is spending this much to market the Lumia 900 is it money well spent? Have they changed the conversation and brought "Windows Phone" to the masses to set the foundation for Windows Phone 8 or was it a waste? Did they even have a choice? (Keep in mind that not-selling phones is not an option for a hardware company--regardless of the OS or its future).

via: The Register

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Comments

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There has to be something other then the data your presenting here that is driving Nokia!

Beezie84 says:

I'm pretty sure at&t is taking the loss, but make plenty of money on the contract.. Carriers buy the phones from the manufacturer.. Nokia is overspending advertising to get their name and windows phone exposure.. I'm pretty sure this year is all a planned well thought out process to give them a lift in the future..

cool8man says:

"Dediu estimates a total of 330,000 sales for Nokia Windows Phones in the US using figures from both Nielsen and ComScore, which both put Windows-powered mobile devices (both Windows Mobile and Phone) at just 4% of the market. "
 
This figure is wrong. Nielsen released a statement saying that the 330,000 number is completely inaccurate.
 
Update: Nielsen has spoken up on how its figures have been used, saying it does not support multiplying its numbers with those of Comscore, as they measure subtly different elements of the market. They added that they therefore "do not feel the 300,000 number is accurate".
 
 
Read the update: http://www.neowin.net/news/nokia-may-have-only-sold-330k-phones-in-the-us

cool8man says:

"The question is if Nokia is spending this much to market the Lumia 900 is it money well spent?"
 
And the answer is YES! The Lumia 900 was the 2nd best selling phone at AT&T for the months of April and May and was the 3rd best selling phone at AT&T for the month of June.
Source: http://nokiapoweruser.com/2012/06/06/analysts-confirm-lumia-900-the-2nd-...
 
The Lumia 710 was in the top 3 best selling phones at T-Mobile from January through March and still remains in the top 5 best selling phones at T-mobile today.
 
Source: http://blog.t-mobile.com/2012/06/20/windows-phone-sales-climb/
 
So the Lumia brand is doing very well and Nokia is doing a good job establishing the brand in the US. We have statements from both T-Mobile and AT&T expressing a very high level of satisifaction with Lumia sales numbers. However the Lumia is simply not on enough carriers to make a sizeable impact for the Windows Phone platform at this point in time. Nokia got their foot in the door in the US with the Lumia brand and that's all they needed to accomplish at this point.

Residing says:

@cool8man...At the end of the day, unless ATT, T-Mobile, and/or Nokia release specific device sales, everything else is just speculation and estimations.
 
Nokia has a meeting this Thursday, I believe, and they will be discussing their Q2 earnings/sales.  Nokia has already warned that Q2 would not look favorable, but hopefully, their will be a bright spot with regards to Lumia device sales.

jdep1 says:

I think there selling because there the best phones for the price & mostly new customers to smartphones but the only way Nokia will profit is if they make a powerful phone to compete with Samsung galaxy & iPhone.

Rich Edmonds says:

Good find, but the rest of the article unfortunately stands. As well as the slow increase rate regarding sales and marketshare. We wouldn't expect a strong number, so the 300,000 (while it may be slightly off and based on incorrect grounds) might not be such an extreme calculation.

cool8man says:

Kantar Worldpanel market share numbers paint a very different story:
 
http://www.wpcentral.com/windows-phone-sales-nearly-double-us-passing-rim-according-kantar-worldpanel
 
They have 3% market share for Windows Phone in the USA for Q2 2012 and a growth of 1.2% year over year. They also paint a clear picture of Windows Phone market share increasing worldwide while other platforms like Blackberry, Symbian, Bada, and even iOS are losing market share in most territories.
 
The difference in the data is that Nielsen is looking at total lifetime product sales whereas Kantar Worldpanel is looking at recent sales trends. The trend is that Windows Phone and Android are becoming more popular and every single other platform is becoming less popular worldwide.

Nataku4ca says:

nice, ur really good at finding these stuff, ive never thought there were so many different things to consider

News flash - 1.2% growth year over year  is not a lot.

Let's look at Android's numbers though cool8man since you're so convinced of Kantar's numbers.

"In Spain, Android also saw the biggest gains in terms of sales in the last 12 weeks: its 72.3 percent share of sales represented a huge rise of nearly 40 percent on a year ago. The platform saw similarly large growth in Germany (up 27.2 percent to represent 61.8 percent of sales); France (17 percent up to 54.6 percent); Italy (up by 29.3 percent to account for 48.5 percent of all sales) and Australia (up nearly 20 percent for 52 percent of all sales)."

Relatively, Windows Phone is stagnant. Microsoft would kill to have those percentages.

r3ddawn74 says:

totally agree with that point, WP has numbers that no one would want, and they aren't getting any better. If people were honest, they would admit, the only movement MS is seeing with WP is from people that like MS. I wouldn't say fanboy's, but supporters, people that use their services or have been in their ecosystem. Beyond that though, to the "average" person, you say anything with Windows, or MS, they think of their computer, and drivers, and how they need a "geek" at times to help with their computer problems, etc. It's brand name as well as the OS, that is of concern. For every one person that see's Metro on my WP and likes it, I can point to 3 that hate it, and think the main screen looks "tacky", as one person said. They are used to seeing "widgets" or the plain iOS look, because everyone they know has either an iphone or some android phone. Now with the Galaxy S3 and the huge volumes they are selling, along with the new Iphone coming out this year, WP is going to be pushed back even further. Apollo won't change that, and Nokia is bleeding a slow death. Facts are facts, no matter how much one tries to spin numbers... Android and iOS are moving in numbers that won't be caught, and they continue to add more and more features into their OS that keep their supporters happy. So as their numbers continue to push forward, at staggering rates, WP along with others, will be fighting at the bottom, for survial, more then anything else. 

Residing says:

Interesting perspective, one that I tend to agree with.  It is very plausable, in my opinion, that the sales for the Lumia 900 in the U.S. is under 500K.  Afterall, the device is on only one carrier, not many people have upgrades (and those that do, have a plethora of Android devices to consider), many are not willing to switch to ATT, and the U.S. economy, in it's current state, still make it cost prohibitive for many to go from a pay per minute usage device to a smartphone plan (and yes, even a Straight Talk plan is more expensive than people with with pay go plans are currently paying).
 
It's unfortunate that Nokia is struggling, at this point; for whatever reason, the masses seem to think that Nokia was the be saviour for WP; they aren't.  But two things are undeniable - Nokia's efforts have not only brought the Nokia brand name back to the lips of many in the U.S., but their alhave also bought a face to WP - something that the other oems simply have not done (for whatever reason) in their nearly two year tenure producing WP devices.
 
While I do think that WP8 will bring exciting and welcomed changes, absolutely nothing will help Nokia's marketshare in the U.S. nor Microsoft's WP platform marketshare until there are several devices on all four major U.S. carriers, as well having multiple device availability on pre-paid carriers.  Windows Phone 8, whatever it brings to the table, simply will not be enough.
 
Nokia and WP definitely have my support for the upcoming Lumia devices.

WPSteve says:

Gosh, this is sad to hear. My first "smartphone" was a WebOS device, and we all know what happened to Palm. Having switched to WP, I'm happy where I am but it's still so sad to see how everything is driven by economic success. I am truly avoiding the iOS/Droid bandwagons, but if companies shut down because not enough people 'like' them, how much longer until we are all forced to convert?

Jess82#WP says:

WP's problem is that your asking someone to ditch their favorite team for another team. People are die hard fans and getting them to switch teams is almost impossible. I will always be a 49er fan. I dont know of any iPhone or android people who would just switch just for the hell of it. People dont want to admit that what they're using isn't as good as something else that's out there. Especially phones. For some reason the phone is a status symbol in society now. In order for WP to gain any market share in my opinion, is time and a willingness to spend and loose shit loads of money. MS has an identity problem right now. they are not "cool" or "sexy" like apple or Android. They are confused and begging to be liked again. The rich kid who is an asshole and is trying to buy friends. Good luck MS. I would hate to have to use something other than a WP.

Residing says:

Almost 50% of all cell phone users don't belong to a 'team' - they are all feature phone users, and this specific market is what Microsoft is mostly trying to capture, as is Google and Apple.
 
Sure, getting an Android or iOS or Blackberry user to switch to WP is great, but the first time smartphone buyer is up for grabs and Microsoft is trying to get as many of them as possible.

renisans says:

"The rich kid who is an asshole and trying to buy friends." Congrats, sir, you've described MS to a tee.

hwangeruk says:

Personification of a company is childish. Its a terrible analogy.
Go view channel 9, or read MS research sites. There is clearly a whoel army of people trying to make great products at MS. 365, WP, Windows 8, Xbox - tonts of great products many of us use every day.
My companies whole IT operation is based, on Windows Server, SQL Server, Exchange. All excellent products.
Even Steve Wozniak thinks MS are on the way up with cool products.
Not saying MS are perfect, but they are just a company with employees trying to make products, trying to make profit. Simple as that. Only tech nerds try to make this tribal, team vs team - or make a human face out of a organization. Total nonsense.

theefman says:

Most honest article about WP in a long time.
 
 
As for why people should buy a WP, well initially Xbox live was supposed to be a selling point but thats been fumbled. Office could have been one but people either use web suites or buy alternatives. And still today the OS lacks features the CE kernel is perfectly capable of performing. So honestly its hard to see why an average person would buy a WP. And this is something MS hopefully will address with WP8, otherwise the future really is bleak for this platform.

You're stupid if you think that MS isn't going to add more features to WP8. These lack of features aren't the reason and if you look at the reviews you'd know.

selfcreation says:

-MS gets 5-15$ per Android unit sold.
- MS give cash to Nokia ( 7billion + for advertising )
= In other words Nokia is pissing away Googles cash.
ROLF!
how is this bad? Nokia stock being down 5$+ to 2$+ in less then 1 year.. .. thats BAD!
 

Chinocop says:

I love my Windows Phone; however, you have to blame Microsoft for coming to the game late.  Now it's going to cost Nokia and MSFT big money to try and sway consumers.  On the one hand, I do understand why Microsoft wants to enter this segment, but you're talking about consumers who are the most fickle, indebted and most impressionable segment to hype out there.   Trying to sell to teenagers, soccer moms and grandmothers when your target audience has mostly been IT professional and corporate workers is a really tough task.   When your own employees bring iPhones to work, how do you expect consumers to come to your product.

This late to the game argument people keep making is getting old.

Chinocop says:

It is old, but it's the truth.  They have to play catch up not just with features but also mind share.  Microsoft, with this product offering, is not catering to CIO or IT directors.  They are catering to your mom and technology novices who only hear about Apple. 

hwangeruk says:

Exactly. That infamous YouTube video of Ballmer laughing off the iPhone as it was 500 dollars, and Windows phones are 99 dollars. Consumers aren't CIOs - he missed that :) Consumer buy with heart, brand recognition and coolness. MS has yet to offer that, so the market won't be attracted. And now, consumer choices lead IT depts.
The name is terrible "Windows Phone 7 Phone".
Lumia is much nicer. But Apple adverts always give you simple reasons to buy.
iPhone 4 - Siri
iPhone 4s - Retina
etc, the advert just makes it very simple, buy my product - it will do THIS
This crap like "be amazing every day" is some trumped up marketing persons wet dream and has no practical use case. Typical airy fairy MS marketing. Be direct, give us a "reason" and give us a single shot name - the "xxxxx" phone. I want that, cos it DOES "xxxxxx" and looks cool.
So simple its childs play, yet they will get it wrong again, you watch :) Despite them having a fantastic product.
 
 

schlubadub says:

The 610 & 710 are some of the first phones significantly cheaper than iPhone. Otherwise, I'm spending possibly $100-200 less over 2 years, and people would rather get an iPhone or fancy Android like all their friends. Perhaps things are different in the US, but I haven't seen comparable phones (610 is excluded) $400 cheaper than the iPhone.

There are people that used windows mobile 6.5 with a pen only before 4 years ago. And now none of them want to use windows because of their bad experience. M.s thinks that these unsatify costumers just disappear. I am a wp7 user and when i bought my phone i belive that marketplace is going bigger and updates keep comming. But that is not gonna happened. They can not find a volume up-down sollution to music and phone ring. They make updates which are only fixes bugs. I never recommend to my family or a friend for a windows phone...

Bruno H says:

And I always recommend a Windows phone to friends and family. For someone coming from a feature phone there is no better os.

WixosTrix says:

What makes you think Microsoft thinks their old WinMo users just disappered?  That platform is old and they're moving on.  Not many consumers had WinMo phones btw. Windows Phone has recieved the NoDo, Mango, and now Tango updates, all bringing new features with them.  The 7.8 update will as well.  The volume thing, while can be annoying, is hardly a deal breaker.  WP7 was built from the ground up, everything thing it it must be dveloped, they can't do everything at once, it all takes time.  

wsanchez78 says:

Microsoft really needs to nail the advertising with win 8. Consumers need to know why their software, and ecosystem is better. They put al the work into to mow its time to showcase it. We also need to see Microsoft at WalMart, Sams, best buy, target....have their own little corner like apple does. What apple did there was brilliant because consumers think that apple slid the only brand that "stands out" from the rest of the petty devices on the other side. Marketing for lumia only happened for about a month where I live, and even then the commercials didn't showcasethe hardware or software, they were mostly snobby beta test commercials. Now the only place I see lumia have some spotlight is the att store, but who goes there until every 2 years or so

rich4A1 says:

If those numbers are true, apprently Nokia is spnding the ads money to build their brand instead of selling phones,at least for now.  I remember the demand of Lumia 900 actually exceeded Nokia's expectation?  If all being said are true, it's obvious that they bought the ads knowing they won't make that back by selling 900 alone.

cool8man says:

"We'll be the first to admit things aren't look bright for Microsoft"
 
Really? With WIndows Phone 7 market share increasing in most major markets throughout the world I would say things are looking very bright for Microsoft.  Kantar Worldpanel has Windows Phone market share at 3% now in the USA, a gain of 1.2% year over year.
 
Source: http://wmpoweruser.com/latest-kantar-worldpanel-numbers-show-windows-pho...
 
In China and Russia Windows Phone already has more market share than iPhone.
 
Source: http://www.bgr.com/2012/05/18/windows-phone-market-share-china-apple-iph...
Source: http://wmpoweruser.com/windows-phone-devices-outselling-iphones-in-russia/
 
Throughout Europe and Australia iPhone market share is decreasing and Windows Phone market share is increasing.
 
Source: http://wmpoweruser.com/latest-kantar-worldpanel-numbers-show-windows-pho...
 
I think things are starting to look really good for Windows Phone worldwide.

Residing says:

Really?  WMPoweruser and BGR?
 
Why not just wait and get details from the actual source in which the stats are based - i.e. Nokia, Microsoft, ATT, etc.?

+1 Some people like to pick their facts.  And those China numbers have *never* been verified by an outside source (cool8man forgets to mention that part).

Also, increased growth is relative and means nothing. What's the rate of growth? Where is it starting off from? Where is it now?

I have not see a credible source that shows Windows Phone is taking off, except maybe Finland.  And that is what is at issue here--not is Windows Phone marketshare growing but is that rate significant.

Droping links to shoddy reporting does not make an argument. 

Bruno H says:

Are these numbers for real? iOS only at 3% in Spain? Not that I am complaining but that seems strange.

Sumit8 says:

MS won't give up the smartphone market. Doesnt matter how much money they have to throw in.
Also: they wouldnt let nokia die. Too much of a partnership. They'd rather buy it.
I guess i'm buying nokia stock pretty soon.

NIST says:

One lumia 900 on one carrier was never going to make a dent. It made a splash and a presence. It needs to be followed up. Compelling hardware and killer specs would help. More masculine names for phones may help too. There are a ton of simple things Microsoft should have done as well. From animated lock screens to a simple color picker for your theme. And as much as I keep gearing that there was tons of money spent by ATT, I really don't recall any standout commercials. I love the platform and can't see moving to any of the others but there are things wish would change.
Why hasn't there been a Windows Phone commercial like the one they did for Internet Explorer? That was slick, modern and memorable. If you want to see WP commercials you apparently have to go to YouTube. Crazy.

TonyDedrick says:

Agreed on the Internet Explorer commercial

cgold1 says:

the phones are NOT $49 dollars. There is a $300-$400 carrier subsidy baked into every smartphone on at&t. Nokia probobaly gets 450 or 400 for each phone sold, which is not a loss. Apple gets from at&t for every 200 dollar iPhone.

Of course if it's true Nokia needs 450 dollars of marketing to sell 1 phone then they are losing a lot of money on marketing.

Actually, the phone is free on contract. AT&T's $49 is actually for accessories--that's where the money is passed onto in their books.

I doubt Nokia gets that much for the phone though ($300-$400)--it only costs $200 to make.

freerider189 says:

Today another friend of mine, an owner of a Galaxy S III asked me if my Omnia 7 was an Android. WP OS is always mistaken for Android with a UI overhaul like HTC Sense. Microsoft HAVE to make clear in their marketing that "the phone with those tiles" is NOT built on Android, otherwise all their marketing just gets mistaken for Android by ignorant iPhone, BlackBerry and Android users.

Here we go again... article doom and gloom part 385.

And tbh, WPCentral this article is terrible journalism. I can understand a site like The Register where their audience are mainly Linux geeks with an agenda against MS (check comments, any thread...), but a WP site saying a phone on contract is 49 dollars, is just tabloid material.

You're missing the bigger part of the article which is the millions Nokia has spent on advertising.  The numbers, which don't assert their validity, are beside the point.

That's the point... No need to resort to this tabloidish rhetoric, I expect that line (Nokia pays 450$ in order to sell a 50$ device) from my friend who likes his iPhone but actually doesn't really care if Apple goes broke tomorrow, he just says that to be annoying. As a matter of fact, I'm sure he'll broadcast a message with that line if he comes across with this article.
That's internet, but I expect better factual narratives from the sites I have in my home screen.

As a matter of fact I can point a couple droid phones wish are 1 penny (plus contract but we'll just ignore that, for extra wow effect).

WinFan1 says:

hey if it gets really in a bind couldnt microsoft just buy them out and continue to let them operate as an independant company?

1101x10 says:

A lot of the dumb consumers see the word "Windows" then say I don't want that slow rubbish operating system that keeps crashing on a phone. That's because they are still running XP, their PC's are riddled with malware and browser toolbars. It's a branding issue.

MadSci2 says:

There are three problems, each of them fundamental.
1) Microsoft is late to the game. they not only have to make the case for Windows Phone, they have to make the case that it's worth switching to Windows Phone.
2) "Windows" and "Microsoft" are brands that people associate with work, with problems, and with being ripped off by half-baked OS's that consumed their $ and their time in a nearly criminal manner over the years.  If the Lion has bitten your hand before, why stick your head into its mouth?
3) Microsoft has a track record of abandining its Users, squandering the $ they have invested in MSoft platforms and pissing them off.  Their recent abandonment of WinMo Users and current WinPhone Users without any compensation are highly relevent and chilling examples. When building a brand - don't penalize people for joing you early. it only makes people on the sidelines pat themselve son the back as they walk out with a new 'safe' Android phone.
These issues have been present for years, and Microsoft shown no sign of understanding, nor of acting to blunt or eliminate them.  Its going to be a very long slow road to grow the ecosystem with this on their back.
Ditch the name ("Surface phone" makes a lot of sense for WinPhone 8), ditch your Marketing Team for soemone who has a clue about marketing to Consumers not Corporations, and LEARN from Nokia's response to the OS problems they experienced - show your Customers you respect them and their time and $.

blackhawk556 says:

Remove the name "windows" and hire a new marketing company when windows phone 8 comes out and you'll sell way more than you're selling now.  the name Windows is killing it! I seriously don't get why people refuse to believe this.  I work selling all these platforms and you should seriously hear people say bad stuff about "windows".  this is the BIG problem that people just refuse to admit. 

oldpueblo says:

My personal opinion, it's not the hardware, it's not the interface, it's the ecosystem.  There are still gaping holes that you'd think wouldn't be hard to fix since it's all back-end 100% in their control.  You still don't have full sync to the cloud, backing up games, texts, etc.  Apps, no matter how much we all know this should be low on the priority chain there are people that will die if they don't have their one app.  If MS would just cut these developers a check, give them a developer in house on loan for a month, whatever, then that hurdle would likely be surmounted.  I think they've done a great job already, but if they aren't getting the apps fast like they need to then it just doesn't matter.  Right now based on that there are people that won't even touch a windows phone.  And we all know that if they give WP a chance then many will fall in love.  But you have to get it in their hands.
You can't get people to break out of their existing ecosystem of several years if your ecosystem isn't at the very least 100% equal.

pankaj981 says:

I some what think its the fault of Nokia and MS to give exclusivity to ATT here in the US, there are a lot of other carriers that could have benefitted. I know TMOB customers for sure, judging from the fact how crazy people are to get an unlock code for the Lumia 900 so they can use it...this is just my opinion.

I think we live in a world now that looks for instant gratification and instant success a tad too much. We can't forget that Nokia's presence in the U.S. was zero until the Lumia launch and add that to the fact that windows phone is still not in the minds of many prospective buyers due to several factors. Should it be by now? That's up for debate. But Im not ready to call the Lumia launch a failure after 4 months. Am I an optimist? Yes, lol. However, I do believe the marketing campaign needs to pick it up!

harchestr says:

If every carrier in this country was flooded with window phones I believe the market share would be at least 10%.. Right now AT&T is the only one carrying at least four window phones. Visibility in the stores is important. Just imagine if Verizon. Sprint and T-Mobile had the same line up as AT&T.

lubbalots says:

I agree with with you on this one. Nokia will make no dent here in the US being exclusive to ATT. One hero device up against gs3 and one x? Please! Be serious. There's alot of people who would love to get their hands on the L900. They're not going to switch to ATT for it. Sell at whatever price and still wouldn't change anything because it's still on ATT.

rocketboy says:

The WP hardware selection in combination with the carrier exclusivities makes it hard to switch even if you want. I've had HD7 since launch. I would have loved to have moved to L900, but I wasn't going to give up my legacy TMobile plan for something more expensive. I'd love to move my wife over to TMobile to leverage a family plan. She'd go WP7 but I had a hard time recommending either the Radar or the 710 even before the WP8 announcement.  She's content to run her BB to the ground and at this point knowing about WP8 I can't say I'd recommend jumping on a WP7.5 unless her phone exploded tomorrow (then I'd recommend the L900).
If we're honest here aside from the HTC Titan 2 and L900 in the U.S. the rest of the WP7s are pretty run of the mill at this point. Two decent phones on 1 carrier vs. a legion of alternatives.The L900, as the flagship WP7.5 phone, was/is the best of a weak field when announced. Competitive, but not market leading. We just haven't seen killer hardware yet from Nokia or any other vendor.

daranant says:

Please, please, please check your facts before quoting any blogger that is not educated enough to actually know what he is talking about. Nokia officially announced after Q1 that they sold 290,000 Lumia 710 deviced in Q1 on T-Mobile USA. Even the Elop-hater Ahonen corroborates it in his blog.  Enough said...

Please, please, please check your facts Nokia did NOT announce that number. If they did, provide a link please.

Ahonen came up with that number not Nokia.

Nokia has never released ANY numbers for Lumia sales. 

daranant says:

That is actually true. I started to check the fact just after posting the comment. Ended up in the Ahonen pages and calculated the share of Lumias again. Based on my calculations the correct figure is 400,000 :). Well it is no where near correct because Nokia does include the licence payments and stuff into the revenue figures.
Well maybe it is safe to say that they sold more thna 100,000 since I cannot believe that Symbian or other Nokia dumbphones would have increased their sales numbers.

MediaCastleX says:

People out there STILL think it's the old 6/6.5 mobile Windows! I've met them, its really sad!! They don't even know or care that it's a whole new thing...they just think, "WINDOWS??? Hell, no...oh, what do have there, Android?" =(

schlubadub says:

Yep! I've had people say "I've used Windows Mobile before. Never again!". I try to explain this is WP and a new (now burning) platform, but by that stage they are gazing lovingly at their iPhone/S3/OneX.

Antwan3k says:

More carriers is the key for Windows Phone and Nokia.. Nokia Lumia phones have actually sold very well for AT&T and T-mobile but that's only a drop in the bucket in terms of overall market share.. A buddy of mine on Sprint recently wanted to switch to WP since his upgrade was ready but simply because there wasn't a new WP on Sprint, he went with the Samsung Galaxy S3 once it released.. He would have been happy with either phone but android gets another customer due to availability.. That's the problem.. If Nokia releases a top notch WP8 device on every carrier on a regular basis, that's when we'll see true results.. They've done a great job gaining mindshare.. Now it's time to translate that into market share..

Jizzaki says:

I really think it comes down to three major factors when purchasing a Windows phone that holds people back.
1. Brand
Windows Mobile + Windows Phone = Confused customer since most people remember how shitty the old OS was. 
Then again its Windows? Most consumers don't know that Xbox is a product of Microsoft but its still considered a cool product because of its brand. Eh... "Windows" not so much.
2. Homescreen 
When you walk into the store to check these phones out, none of the Windows Phones are decked out with live tiles that showcase what makes them so unique and special. Instead most people walk in and see colored SQUARES. Most of my friends that know about Windows phones are turned off by the SQUARES. 
Tech geeks that research these products before hand know what their buying, and Windows Phones is super sleek with all the functionality built into the phone. Which leads me to:
3. Marketing 
People who end up buying the phone don't realize how powerful their phone is. They don't know what local scout is, they dont know you can sign your phone into a social network, they don't know a lot about what their phone has to offer that makes it cool or awesome. Apple does a great job highlighting its features through commercials and thats why a lot of people go out and buy their products. Apple has cool features that people actually KNOW aobut. Who would rather read an instruction manual on how a phone works vs watching it on TV?
 

ejlee072006 says:

Microsoft sucks in advertising..
They have to show what the phone can do...wp8 will bring a lot of positivity to Nokia...verizon will advertised the hell out of this phones...
WP is not dying or anything ..as long as there is android there will always be WP..i really think it's time for Microsoft to stop sharing WP features to apple and android...shit give us something to Bragg about...if you made it... KEEP IT

aubreyq says:

Windows Phone just needs a superstar phone that EVERYONE will want. It hasn't happened, yet.

monigal2 says:

Nokia, I appreciate your customer service, and I do believe better days r ahead you and u will reap what u have sown. I'm all in :-)

djctz says:

I bought a Lumia 900 because my BlackBerry was acting like a Blackberry and when I was at Six Flags in April the only ad I saw was the Nokia Lumia 900 and I had the Nokia 5300 before I had the Sidekick so I was like I'm going back to Nokia!

They got it right with the Xbox. The marketing team behind that should be the team marketing ALL Msft brands

drg says:

I've asked Daniel before in a post/tweet if we can get some numbers on WPCentral hits. We all want numbers and no where can actual numbers for units sold be found. But we can get hits from this site and just by looking at the amount of comments we get in the past few months to the time before Nokia showed up there's definitely a huge increase. I also look at the stats in Outsider. When I first got my WP7 in April 2011 total users where 30000. Now it's something like 330000! That to me shows a huge increase and is real numbers. Also look at the amount of players in Wordament. Used to be around 100 players at start up and since L900 release its between 700 and 1000. So there are numbers that do show an increase and I do believe this is a marathon and WP is slowly but surely picking up the pace. We can only expect another lag now cause of the WP8 release but hopefully after that momentum will start to pick up.

erix_2pac says:

More cool apps and games pls.. And one of the things i hate about is that they give us/customers shitty apps that is not working properly and full of bugs!.. Ugh. I hate it.. Very frustrating...

raw464 says:

Don't know what is wrong with these guys marketing. We should see all their high end phones on every carrier not just one. And they should go all out advertising you don't even see their commercials anymore. I'm on t-mobile and by the time mu contract comes up if there is no high end WP phone ill go to android.

ArthurKnight says:

This hasn't been touched upon directly: Traditional advertising and media is dead or dying. Nokia's advertising is good but it misses because a lot of people skip commercials or watch shows online. The power that Apple achieved wasn't from advertising, it was from getting their product into the hands of the people other people want to emulate. Nokia needs to put their phones into the hands of Kim Kardashian, Paris Hilton (well, if she was still relevant), Brittney Spears. If average people see the people on TMZ with the phones, then average people will be able to want the phone. The vast majority of Windows Phone users have researched the best phone and found Windows Phone. We are the 4%. Nokia and Microsoft now need to target the people who buy what their friends have. They need to buy what is popular. This is where Nokia now needs to spend their money.

ArthurKnight says:

Remember, it's not the best products that succeed, it's the popular products that succeed. Make the Windows Phone popular and everyone will want one. Make the Windows Phone the best phone no one uses and people won't even know what it is.

lvdata says:

One key fact that seems to be ignored is the large base of Iphone/Ipad/Android apps that have been purchased. I have a libaray of about $150 worth of apps that I'd have to replace. Most are games that have lost thier replay value admittedly, but that is among other issues that MS/Nokia need to overcome. The Apps stores do represent lock-in, and money wasted if someone "changes teams"