RIM said thanks, but no thanks, to Windows Phone
Reuters reports what we kind of knew back in December, that Microsoft boss, Steve Ballmer approached RIM about making a Nokia-style deal to scrap its own operating system in favor of adopting Windows Phone. Unlike Nokia, however, RIM decided it would sink or swim on its own, declining an infusion of cash from Microsoft, in exchange for a stake in the company. During a conference call yesterday, RIM CEO, Thorsten Heins, shot down the idea of moving to another company's OS, be it Android or Windows Phone:
“We came to the decision that joining the family of the Android players, for example, would not fit RIM’s strategy and its customers,” he said. “We are not trying to be one of many. We’re trying to be different. We’re trying to be the best solution for our customers that buy a BlackBerry, know why they want a BlackBerry. And we’re aiming for nothing less than being a viable, successful, mobile computing platform of the future. This is what we’re aiming at. And I think that’s the difference. If you compare us with others, did we take the hard road? Absolutely. Absolutely. But having done this and building and completing this new mobile computing platform that then expresses itself as a smartphone or as a tablet or as a vertical application or embedded in cars, whatever you want to do, that is where we will take BlackBerry. And this is – that’s why it was absolutely required and necessary to build its own platform. I would argue the other way around. If I continue to rely on somebody else’s OS and somebody else’s platform, would that allow me in the long run to really differentiate towards my customers and provide them the services and the environment that they request from me and that they would like to have? I have a big question mark around this. So I think going this way and building the platform we are building has the absolute intent to serve our customers and our markets better than on a standard-based OS and platform.”
Cheers to RIM for standing their ground. Sadly, integrity doesn't always translate into success. Yesterday saw them reporting a large loss for Q1. In addition, they announced that their latest operating system, BlackBerry 10, will not see the light of day until Q1 of 2013. Their struggles have also led to the decision to cut about 30% of their workforce, about 5000 jobs, in order to save money. Read more at Crackberry.com.