Here and now

HERE Maps and the future with Microsoft may be changing

From Nokia to Microsoft

Microsoft moves the old Lumia UK site to its own portal

From Nokia to Microsoft

Microsoft's new Mobile Devices site goes live

C-C-C-Changes

Windows Phone OS to drop 'Phone' from name, lose Nokia

Microsoft News

Microsoft 'betrayed' Finland, says Finnish finance minister of layoffs

Rumors

Microsoft's aiming for flagship Windows Phones, killing Nokia X but selling MixRadio

Apps

New Treasure Tag app update ditches the 'Nokia' brand

Microsoft News

Rumor claims 1,000 former Nokia employees in Finland could be laid off by Microsoft

Apps

New Nokia MixRadio update ditches the 'Nokia' brand

Windows Phones

Lumia 930 pre-orders begin in Norway Wednesday for July 10 launch

Windows Phones

Microsoft Store US site pulls pre-order listings for Nokia Lumia 635

Apps

Nokia Imaging SDK 1.2 released, Lumia SensorCore SDK out of private beta

Windows Phones

Nokia Lumia 635 for AT&T and T-Mobile available for pre-order at US Microsoft Store site

General News

Microsoft teases possible launch date of a green Lumia or successor to the X

General News

Microsoft partners with British designer to create wireless charging pants

Microsoft News

Beat Nokia by predicting world cup games in Sporting Mouth to win some awesome prizes

General News

Lumia 930 availability on Ireland's Meteor pushed back to mid-July

Microsoft News

Nokia brand names Lumia, ClearBlack, PureView, and others now belong to Microsoft

General News

Lumia 1320, 630 availability expand to Argos Ireland

General News

Nokia Ireland confirms Lumia 930 launch on July 3

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6

Stephen Elop steps up to the U.S. challenge

Stephen Elop Lumia 800

On CNET, Roger Chen has written an article pointing at Nokia and Stephen Elop regarding the U.S. market and how the manufacturer should step up their game. He went into talk about customisation, carriers, handsets and more with how Nokia has failed in the past with global products being stocked by all carriers.

"One of the biggest mistakes Nokia made in the past was to stick with its strategy of building one global device and forcing it onto every carrier in the world, with only minor adjustments to the radio and frequency. From a business perspective it made a lot of sense, allowing it to generate massive economies of scale and, accordingly, higher profit margins. Among smaller carriers around the world, that works just fine."

Chen finished the post with the question, "Are you game?" Elop has since published a tweet stating, "Roger, we're game." It would seem as though the handset maker is set to not only create a successful marketing campaign in Europe, but in the U.S. at some point too.

Via: AllAboutWindowsPhone; Thanks, aubreyq, for the heads up!

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Reader comments

Stephen Elop steps up to the U.S. challenge

6 Comments

Excellent advice!  Nokia's ad campaign in Europe has been outstanding, but unfortuntely for consumers, carriers rule in the US.

On the contrary, your sentiment just backs up the hope that Nokia can buck the trend and not just come to the US and bow to the carriers. The distribution of WP7 devices is criminal, and if Nokia follows the trend all the best devices will go to one carrier with little or no choice for people on other carriers. The author of that article is probably an at&t customer, but encouraging Nokia to play the carrier's exclusivity game is not beneficial to consumers at all.

Any suggestion how Nokia gets on a US carrier without working with them?  Remember that no phone gets on Sprint or Verizon and reaches their 160 million customers unless its approved and activated by them.  What leverage does Nokia have, since no US carrier has cared about their products in over a decade?  Not arguing, sincere questions.

Dude if you and 10 2 20k of your friends
want Sprint do WP phones stop yapping in the forums here about it and let Sprint hear from all of you with your wallets Sprints only going to leap when they know they'll make their money back Do you think Apple got the iphone on a wing and a prayer?