Stephen Elop steps up to the U.S. challenge
On CNET, Roger Chen has written an article pointing at Nokia and Stephen Elop regarding the U.S. market and how the manufacturer should step up their game. He went into talk about customisation, carriers, handsets and more with how Nokia has failed in the past with global products being stocked by all carriers.
"One of the biggest mistakes Nokia made in the past was to stick with its strategy of building one global device and forcing it onto every carrier in the world, with only minor adjustments to the radio and frequency. From a business perspective it made a lot of sense, allowing it to generate massive economies of scale and, accordingly, higher profit margins. Among smaller carriers around the world, that works just fine."
Chen finished the post with the question, "Are you game?" Elop has since published a tweet stating, "Roger, we're game." It would seem as though the handset maker is set to not only create a successful marketing campaign in Europe, but in the U.S. at some point too.
Via: AllAboutWindowsPhone; Thanks, aubreyq, for the heads up!