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Apps

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Rumor claims 1,000 former Nokia employees in Finland could be laid off by Microsoft

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Qualcomm to integrate multi-gigabyte WiGig technology in Snapdragon 810

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New Nokia MixRadio update ditches the 'Nokia' brand

Windows Phones

Lumia 930 pre-orders begin in Norway Wednesday for July 10 launch

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Microsoft Store US site pulls pre-order listings for Nokia Lumia 635

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Lumia 1320, 630 availability expand to Argos Ireland

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Nokia Ireland confirms Lumia 930 launch on July 3

Windows Phones

Nokia Lumia 635 going on sale in Singapore on Saturday

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9

Stephen Elop on WP7 at Uplinq 2011

We've recently been following (from a distance of course) Stephen Elop, CEO of Nokia, to find out as much as possible with the Microkia partnership, and how this could affect both users of Windows Phone 7 and Symbian. We've already covered how Nokia are looking to take a customised approach to WP7, add some features for both carriers and users, while bringing specialised hardware to the table in Q4. Stephen was at Uplinq 2011 and was talking about how Nokia have a focus on WP7 as opposed to other OEMs.

We must first get the news out in the open that Nokia will be working closely with Qualcomm and ST-Ericsson on their upcoming handsets (no plans have been scrapped yet), which we covered a while ago when the CEO of ST-Ericsson, Carlo Bozotti, spilled some beans that they would be one of two chipset suppliers for Nokia. It will be interesting to see how this plays out and how Nokia plans to out-do other OEMs with their "focus". 

It's this focus that Stephen has been preaching in presentations, with how Nokia will be developing and building hansets solely for WP7. Samsung, HTC and other WP7 manufacturers all have stakes in the Android market. Nokia will be able to focus entirely on the advancement of WP7, which other OEMs could do but don't seem to for the time being. If anything, this will increase the bar of quality and specifications found on devices. Hopefully this will introduce a norm to have an SD slot, or increased memory at least. We have to remember Zune is dead and WP7 is to become a smartphone and a media player, it must have more than 8GB storage. Incredible camera and dual core processing would be nice too, right?

As seen in the image above, Nokia plan to aid Microsoft in not only providing their iconic hardware designs, but by completing the mobile ecosystem with mapping, navigation, location-based apps and services, operator billing, languages and more. Microsoft have been lacking languages and Marketplace support in a number of countries where WP7 handsets are sold or used.

Not only does Mr Elop wish to bring a more complete system to users, but operators are to be supported too through operator customisation, carrier billing, network & data efficiencies and marketing.

Should Nokia come through with these plans and provide the kick to WP7 that it so desperately needs from the OEMs, then 2012 should be a very different story in terms of the negative publicity the platform has received through sales figures and lack of support from operators/networks. 

The future's bright, the future's orange Mango!

Source: AnandTech, via: WMPU

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Comments

There are 9 comments. Sign in to comment

theefman says:

The anandtech article points out that Qualcomm is the only chip maker referenced by Nokia so where is the claim that Nokia is working with ST-Ericsson coming from?

ST Ericsson had to restaff that area as they let staff go following MS's decision to go with QC exclusively first time. Only one chipset provider is not a good idea as it keeps prices at a premium.Nokia's first few WP devices will use QC chips but you will see the 2nd batch using ST Ericsson chips aswell, they need to give them time to get them ready. At the speed Nokia is producing the 1st devices there was no time to wait.

Rich Edmonds says:

ST-Ericsson recently stated they were going to work with Nokia on WP7 and is proposed for 2012. Give it time.

jfa1 says:

feom ST Eeicsson. I certainly hope that Nokia and MS really hit it out of the park in Q4 2011 and 2012. In the meantime lets get the securityupdate out to all and NOW and get ready for a smooth rollout of Mango in preparation for the upcoming nokia MS mother of all mobiole years!

hopmedic says:

I'd like to know if Nokia is working on anything for CDMA subscribers?

Jo Harlow did say this was an area they were paying attention too with WP.

dalspartan says:

Is it just me, or does this look something like a business phone? Nice! Windows Live/Skydrive integration is great!

mango.lover says:

Spotted the Zune logo! :-D

ymala1 says:

"We have to remember Zune is dead and WP7 is to become a smartphone and a media player, it must have more than 8GB storage." Good point, I hope Microsoft realizes that and raises the bar to a 16GB minimum on storage. I don't like overly specific and demanding requirements, but manufacturers are really acting like turds with this. Their strategy seems to be; build whatever you can with minimum specs, ship 5 versions of it, cry foul about poor sales. I know that's not entirely true, but how many truly compelling WP7 devices are out there? Honestly.