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If there’s one thing we can all agree on is that Windows Phone has a perception problem, especially in the US and Canada. The phone hardware is often reviewed favorably, but critics tend to ding the OS for lack of apps. This so-called ‘app-gap’ has become less of problem as of late 2013, but the perception is still there. Also, MIA apps like Sonos don’t help either.

Nokia’s new ad, showcased on their Canadian YouTube channel, does a really good job of breaking it all down for the consumer. In fact, it’s one of the best we’ve seen. With bold bright graphics, the narrator talks about how impressive the Windows Phone store has become, highlighting things like UI design, Live Tiles, Windows Phone exclusive apps, and how major titles like Vine, Facebook, WhatsApp and Instagram are all here already.

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Speaking of Nokia going on the offensive, a new highly stylized ad has been posted on their Germany YouTube page, daring people to think differently by switching to Lumia.

The ad, an offshoot of one from last year that targeted the iPhone 5, uses modern animation design to tell the tale of a boring life of sameness. Set in a school, the video shows students placing apples on a teacher’s desk, one after the other, in a dreary, repetitive motion. The sequence repeats numerous times but there is one child growing oranges, who finally gives one to the teacher. The teacher’s eyes light up and the children rejoice as ‘sameness’ is pushed to the side.

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Microsoft just released a new 30-second ad featuring the Nokia Lumia 1020. “Honestly, I wanted a phone with a better camera,” the actress says in the video. Using the 41-megapixel camera on the Nokia Lumia 1020, she explains she can zoom way in to her boyfriend even after she takes the picture.

What’s great about this ad is that it shows off a couple of great features. The video displays the advanced controls on Nokia Camera. The actress changes the exposure value on the camera to -1.3 and viewers can see the preview of the image changing brightness as she drags the slider.  

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Ads and commercials can be hit and miss with Microsoft. But we will say that within the last 18 months, they have had more wins than losses (see the Lumia 1020 recital or Surface 2 ones for evidence). Today, Redmond has pushed out a new teaser ad for the Xbox One and they seem to have hit all the right notes.

The commercial is titled ‘Xbox One: Invitation’ and features some real life celebrities in their elements, welcoming users into the action.  The ad starts with Titanfall in a board room (reminiscent of the ED-209 scene from Robocop) and it goes on to highlight FIFA 14, Forza 5 and Dead Rising 3 (which is especially hilarious).

And that’s the important message here: gaming.

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Although the Microsoft / Nokia deal is still far from being completed, there may be a sign of what the purchase can mean for future Lumia phones. The International Business Times has posted a somewhat dubious example of this in citing a recent full-page advert appearing in a major newspaper.

The ad from the Telegraph, appearing on September 13, is a simple announcement from Microsoft on the planned Nokia purchase. The headline “The Microsoft family will be getting bigger. And smarter.” refers to Nokia’s smart devices and is a standard corporate statement. Companies often make big announcements like this through full page ads and there is nothing extraordinary about it.

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Back at the end of April, Microsoft teamed up with well-known director Roman Coppola to release what was arguably one of the funniest smartphone commercials of the year. Featuring a wedding where everyone was trying to capture the moment, it quickly fell into a fight over who’s smartphone was better. In the end, Windows Phone (featuring the Lumia 920) was left standing with the slogan “Don’t Fight. Switch”.

It was short, funny and catchy, so much so that even non-Windows Phone fans gave it a nod of approval.

Now, a sequel to that commercial has been released with the Lumia 1020 taking center stage. The scenario this time happens at a children’s recital with parents eagerly trying to get the perfect photo. In the process, they shove each other out of the way to get closer to the stage with your typical chaos ensuing. The TV spot concludes with only two parents left and the wife asking “Why aren’t we getting closer?” to which the husband quips back “With the Nokia Lumia 1020, we have the best seats in the house”. He then zooms and re-frames a photo of his kin, nailing the shot.

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Nokia and in this case UK carrier Three, have co-released a new ad for the Nokia Lumia 925. Falling under the “absurd” category, the Finnish smartphone maker asks Do Carrots help you see in the Dark? The ad then shows what looks to be a scientific test with subjects consuming vast quantities of carrots and then engaging in sports like hurdles and boxing, but completely without light.

The subjects of course fail miserably and since people falling down is allegedly funny, it is supposed to get a laugh.

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In a very late breaking story, the site WinP.cn is reporting that a new ad from China Mobile shows the soon-to-be-announced Huawei Ascend W2 in video. The image appears to match up with those shown by @evleaks

The ad itself is not for the W2 itself, as numerous other Samsung phones are shown too. Instead, this appears to be an ad for the TD-SCDMA based China Mobile, which then uses several smartphones to bolster its image as leading network provider.

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Microsoft is everywhere and they want you to know that. The two latest commercials (see the second ad after the break) from the boys in Redmond show off the harmonious marriage of various services on Windows 8 and Windows Phone devices. Internet Explorer, Bing, Xbox, Skype, SkyDrive, and the App store - are all touched upon.

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It should be clear by now that Microsoft, Verizon and Nokia have decided that the main selling point of the Lumia 928 is its stellar PureView camera, geared especially for photos with minimal available light.

Now in a new infographic, aka those trendy collages that combine stats with bold artwork, we see in numbers just how many use their camera in such conditions. Some of the figures include noting how we spend 90% of our lives indoors, with half of that in the dark or how 52% of people take snaps of their food (presumably at dinner time).

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We’ve heard a lot of discussion from users, mostly anecdotal, about their local carriers and how well they are promoting Windows Phone in the store. Some are horror stories, with reps pushing Android or the iPhone while often there are great experiences too.

Telstra though as evidently set the bar with their in-store advisements.

In fact, it’s so good that Microsoft has made a video in conjunction with the popular carrier to highlight their effort. It’s quite the achievement to see Windows Phone promoted in such a way and while US carriers like AT&T and Verizon are getting serious about putting Windows Phone front and center, we think Telstra here sets a great example.

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We’ve seen some fairly awesome ‘fan made’ Windows Phone commercials in the past. The most famous was Brandon Foy, whose college project ended up landing him a job at Microsoft.

Now we have another school assignment that has caught the attention of a few, including this site. Made by Phong Luong and friends for their school project (follow the progress on their site), the ad works for us due to the solid music, retro-artsy look and of course focusing on the main features of the phone (PureView camera, wireless charging, unibody design). Plus it just pops out at us.

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Microsoft is getting feisty again with their Bing service as they’re taking the fight to Google with quite a snarky holiday ad released on YouTube.

With its "A Visit from St. Nicholas" style narration, the ad takes on Google’s practice of listing shopping results not so much based on lowest price or other reasonable metrics but rather who paid the most. As it turns out, some of the top results in Google are there because a company paid to have them there, as opposed to being what is best for the shopper. Or so that is what Microsoft alleges.

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Last year, Microsoft and Bing teamed up with the Misfit Toys and Hermey to promote the search engine in a clever ad. It was a cute little commercial and even had a claymation Windows Phone to go with it.

Now it looks like Microsoft has once again decided to use the toys and 'Bumble' (aka The Abominable Snow Monster of the North) for a new Windows Phone 8 piece...

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