advertisements

Microsoft and its OEM partners (mainly Nokia) are not shy when it comes to attacking Apple, mainly because the two big tech giants have been jabbing one another for years. 2013 is no different, especially with the release of not only the Lumia 1020, but also the recent iPhone 5S announcement. Launching new advertisements, actors play key roles at Cupertino and poke fun at Apple's latest smartphone.

More →
2
loading...
0
loading...
58
loading...
0
loading...

Microsoft has certainly got its humour hat on and has gone all out with two new advertisements for its Office 365 platform. Gunning for students who are starting (or are returning to) college, Redmond aims to slap a copy of Office 365 University in the hands of everyone involved in higher education. Are the ads effective? Sure, it's also good to see a humorous touch to what many would assume to be a difficult product to promote with "cool" marketing. 

More →
5
loading...
0
loading...
25
loading...
0
loading...

Microsoft and AT&T aren't slowing down with marketing the new Nokia Lumia 1020 as they have released a new thirty second ad for the Windows Phone. We've already seen one commercial from AT&T highlighting the Lumia 1020's "zoom later" feature and the latest focuses on the Lumia 1020 being the first smartphone to "put the camera first".

While the Lumia 1020 is a well rounded Windows Phone, the center piece is easily the 41MP PureView camera. With optical image stabilization, the Xenon flash, Zeiss optics, BSI sensor and the "zoom later" feature the Lumia 1020 is definitely a Windows Phone with the photographer in mind.  We've been very impressed with the Lumia 1020 (here's our review) and tend to agree that nothing else comes close.

Have you seen this ad air on TV yet? Have your friends noticed? Let us know in comments.

Source: Youtube

More →
2
loading...
67
loading...
37
loading...
0
loading...

Latest data from advertisement network AdDuplex reveals usage statistics of both Windows 8 and Windows RT in the first month of 2013. Information presented in this report was collected on January 14th (112 Windows Store apps running the AdDuplex SDK). As well as usages, Windows RT devices and multiple geographic locations are also included.

More →
0
loading...
0
loading...
52
loading...
0
loading...

Microsoft's Surface advertising campaign appears to be in more public locations than first believed, thanks to a batch of photos sent in by Windows Phone Central reader Micah. The Windows 8 tablets that are being developed at Redmond have already been spotted in a subway in Washington DC, and a handful of photos were thrown up earlier today.

Now we can confirm similar adverts (with a pink coloured Surface tablet) are featured at Grand Central station, New York. As mentioned in our earlier coverage, the promotion material is unique, straight to the point, and effectively shows off the design of the Surface. Check out a few more photos after the break.

More →
-
loading...
-
loading...
-
loading...
-
loading...

The Nokia Lumia 800 has been featured in a recent BetVictor television advert, which we spotted on Comedy Central. BetVictor (Victor Chandler International) is a leading British bookmakers and has a strong television presence. At the 16 second mark in the advertisement, we can clearly see the Lumia 800 on the table, but unfortunately both the Windows Phone UI and Nokia branding are absent for brand-free purposes.

More →
-
loading...
-
loading...
-
loading...
-
loading...

Microsoft has released a number of new advertisements that carry on the "Smoked by Windows Phone" marketing campaign, which started at CES 2012 earlier this year. Ben ('The PC Guy') Rudolph heads up the adverts that are set to air on TV. The above video shows Rudolph challenging a member of public on the streets of Seattle (as opposed to Microsoft Stores) to see who can locate and share a restaurant with friends the fastest.

We like the new style used in the videos, which appear to be slightly more calm and focus more on the beauty of Windows Phone instead of simply how many wins the platform can achieve. Rudolph runs the participant through exactly why Windows Phone is more efficient at everyday tasks. Luckily, he gave Ramona a shiny new cyan Lumia 900 so Android wont slow her down in future.

Be sure to check out the Microsoft YouTube playlist of the advertisements to view the rest.

Source: Microsoft (YouTube playlist); via: Windows Team Blog

More →
0
loading...
0
loading...
32
loading...
0
loading...

It looks like Nokia in the UK are all set to start a new TV marketing campaign in the very near future as the above Lumia 610 commercial popped up on their YouTube channel a short while ago.

While the Lumia 610 may not be the 'daddy' of Windows Phones it does offer pretty good value for money and sits at a price point where it can compete with many low end Android and BlackBerry Smartphones. Vodafone currently is offering the Lumia 610 for £150 on Pay As You Go.  All of which isn't bad when considering that along with the typical Windows Phone features you also get Nokia Maps for local searches and also Nokia Drive which eliminates the need for a separate sat nav system.

Now we just need to see when the new advert airs. Will Nokia pay the big bucks and go for prime time at the weekend?

More →
0
loading...
2
loading...
16
loading...
0
loading...

Nokia has been real busy creating videos with the official Lumia product introductions, the Little Amazing Show campaign, and now we have six videos from France. These "Amazing Days" follow the Nokia Lumia Amazing Calls video that we covered at the end of 2011. All six contain upbeat music to accompany prizes being obtained, which were awarded to the winners of a promotion ran by Nokia and Microsoft back in November. The six "Amazing Days" explained:

  • Amazing Day 1 : VIP pass for Joey Starr's Birthday (French rapper)
  • Amazing Day 2 : 5 minutes to take whatever you want for free in Fnac
  • (like U.S.' Best Buy)
  • Amazing Day 3 : VIP pass for a football match, Manchester United
  • Amazing Day 4 : a day surfing with Bixente Lizarazu (a well known French
  • football player)
  • Amazing Day 5 : private show of Metronomy
  • Amazing Day 6 : a free week in Paris, with a private driver and  luxury
  • cars.

Head on past the break to check out the remaining five videos and watch in awe....

More →
0
loading...
0
loading...
16
loading...
0
loading...