AMC Theaters

Microsoft’s push for Windows Phone has to lead to advertising popping up in a variety of locations; the latest includes your popcorn bag at AMC Theaters.

The American movie theater chain’s popcorn bag features a blown up view of Windows Phone’s signature start screen with a side caption reading “Meet the only phone with Live Tiles, designed to keep you closer to what matters most.” Movie goers can then scan a QR code to demo Windows Phone on their own device.

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The official AMC Theaters app for Windows Phone 7 was always a half way decent effort by the company to woo users from Fandango/Flixster to going through AMC directly. Initially, the biggest gripe we had was the lack of AMC Stubs support (their ticket rewards system) but that was evidently added back in October.

A few days ago though, AMC released a second version for Windows Phone 8 users. That’s a cool deal because it means the 7.x version can still be updated separately (most devs want to have just one app to maintain, not two). The Windows Phone 8 version though is quite fantastic for a few reasons..

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