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Tech giants like Apple and Microsoft have pushed for reform of the US patent system after being involved in a multitude of legal actions over patents, but now they're pushing to slow reform. Apple and Microsoft are teaming up with Ford Motor Company, DuPont, General Electric, Pfizer, and IBM for the Partnership for american Innovation, which aims to convince members of the United States Congress to dial back some of their proposals on patent reform in order to protect their own patents.

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Greenpeace has published a report on the renewable energy used by major internet companies, including those active in the mobile space. Topping the list is Apple, which apparently runs iCloud and iTunes on 100% green electricity. It’s got a massive solar farm powering its North Carolina data center, and plans for geothermal and solar power for its upcoming Nevada data center. Oregon and California data centers are already being powered through wind energy partners.

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Apple likes to create stunningly beautiful technology, but sometimes it may appear that they are simply imitating others and slapping on the word “Magic” or “Super” to create unique branding. This situation may be the case with a very Microsoft Surface-style keyboard cover that Apple is trying to patent. We say 'trying' because Apple is only applying for the patent, but they have not yet been granted one. That process could take months or even years before it is approved.

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In case you still didn’t agree that Windows Phone is the third ecosystem in the smartphone industry, the latest validation comes from comScore’s report of the U.S. smartphone subscriber market share ending January 2014.

While Blackberry's market share is on the decline, Microsoft held steady and found themselves holding the third spot in the latest survey behind Android and Apple.

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The search engine that was first launched five years ago by Microsoft in 2009 as a competitor to the giant multinational corporation, Google, now has a global markets share of 5.62% across desktops and 2.64% across mobile devices. Bing is currently ranked as the world’s third most popular search engine and sits behind Yahoo’s 8.22% and Google’s massive 83.04% desktop search engine market share.

However, Microsoft is not just trying to get users to visit their own website – they are playing the covert operations game and acting as the backend for many services you and your friends may use. In fact, you might be loving Bing and not even know it.

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While several marketing gurus hail Apple as an iconic brand across domains, Microsoft came out on top in a brand survey conducted by Forrester Research. Microsoft emerged as the winner, with Apple in second, Sony in third, and Samsung in fourth place.

The results are based on a brand survey where more than 4,500 U.S. adults were polled in August 2013. Forrester applied its TRUE methodology - which it uses to measure brand strength in several vertical markets - to 10 consumer technology firms it selected, including Microsoft, Apple, Sony, Samsung, Hewlett-Packard, and Dell.

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Microsoft has told TechRadar that the company is witnessing some serious growth for its Windows Phone platform. Christoper Flores, director of communications for Microsoft, told the publication that attacks on "both ends" of the smartphone market were well under way (high-end and budget mobile devices) and we can expect to see further aggressive marketing should the deal with Nokia go through.

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Speaking of Nokia going on the offensive, a new highly stylized ad has been posted on their Germany YouTube page, daring people to think differently by switching to Lumia.

The ad, an offshoot of one from last year that targeted the iPhone 5, uses modern animation design to tell the tale of a boring life of sameness. Set in a school, the video shows students placing apples on a teacher’s desk, one after the other, in a dreary, repetitive motion. The sequence repeats numerous times but there is one child growing oranges, who finally gives one to the teacher. The teacher’s eyes light up and the children rejoice as ‘sameness’ is pushed to the side.

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Xbox Kinect – some people love it and other loath it. Whether or not you believe that the Xbox’s Kinect accessory is the future of human interaction and gaming or not, it is hard to argue away the amazing technology that is contained within the unit. This technology was actually designed by an Israeli company called PrimeSense – a company that Apple has just bought.

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Nokia doesn't shy away when it comes to opportunities to poke fun at the competition within the mobile industry. The company has taken a minor jab at Apple by sending a Lumia 1020 (with a note) to filmmaker Casey Neistat. What's the big deal with the free phone? If you're not aware, it has been reported that Apple stole Nerstat's video about the public queuing up for the new iPhone.

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How does a team of talented personnel come up with a revamped UI? You'd imagine there'd be planning, special software and other techniques involved. But what if you could actually create a mobile UI in a word processor? That's exactly what Vaclav Krejci has managed to achieve, by reproducing the iOS 7 Home screen in Microsoft Word. You have to see it to believe it.

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Nokia is looking to pump out new hardware next week at its Nokia World event in Abu Dhabi. As well as expected tablets and smartphones, the company is also working on accessories and other technologies. Now a tweet published by the rather accurate @evleaks Twitter account suggests Nokia is working on an iPod Shuffle-like, portable music player.

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They say copying is the best form of flattery, but we're not ones to mess around with petty arguments about who copied who when it comes to smartphones. That said, we will sometimes dive into the pool of humor to rock around and troll slightly.

Today, we're looking at Apple hosting an event on the same day as Nokia. Coincidence?

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Windows Phone Central compares and contrasts today's top smartphone cameras

2013 so far can be described as the year of the camera phone. Between Nokia’s engineering and the likes of its competitors playing catch up, consumers have plenty of choice when it comes to smartphones with excellent cameras.

Following up our recent Lumia shoot out, we decided to take three of today's high end devices out for a showdown, specifically the brand new iPhone 5S, Lumia 925 (review) and Lumia 1020 (review). All three can be considered top contenders on paper, but we'll see who is the best when we dig deeper into the pixels.

Care to see our results? You may be surprised.

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With both the iPhone 5S and iPhone 5C announced already, just how good is Apple's iOS 7? We've been using it for a short while and we'll admit that it doesn't feel half bad, but Pfeiffer Consulting has taken a rather in-depth look at how Apple's new OS ranks against Windows Phone 8, BlackBerry 10 and Google's Android (note the firm used Samsung's implementation of Android over the stock version).

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A new test developed shows Apple far ahead of Android and Windows Phone for reduced display latency

When it comes to smartphones, screen response time is one of those key features that helps ensure a great user experience. Some of you may recall the use of resistive touch panels on smartphones years ago and how slow those were to respond to touch. Capacitive displays are certainly much quicker, and it’s the reason why touch-typing is so common today, having been accepted by the masses.

The question for one company though is how to measure that display latency i.e. the time it takes for the system to detect and register a touch, thereby launching an app. App streaming company Agawi has come up with a solution called TouchMarks to make accurate and quantifiable measurements in this area and the Lumia 928, while not the worst, is far behind Apple.

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The Nokia Lumia 520 is an extremely popular smartphone, in fact it's actually the most preferred Windows Phone around. The device has also taken over the Indian Windows Phone market, according to previous reports released by AdDuplex. Today, news has begun circling around that Windows Phone has surpassed the iPhone in India to take second position behind Android.

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