apple

Microsoft and its OEM partners (mainly Nokia) are not shy when it comes to attacking Apple, mainly because the two big tech giants have been jabbing one another for years. 2013 is no different, especially with the release of not only the Lumia 1020, but also the recent iPhone 5S announcement. Launching new advertisements, actors play key roles at Cupertino and poke fun at Apple's latest smartphone.

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What's that? The new iPhone 5C ships in multiple colours? That's cute, right? Microsoft thinks so too. We covered some humorous jabs yesterday, published by Nokia and Windows Phone UK on Twitter, but today we've been alerted to Microsoft Asia's attempt and we couldn't simply let this one slide on by without letting you guys know about it. It's pretty good.

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Apple today unveiled the iPhone 5S and iPhone 5C, the latter being a more affordable option for consumers. Known for rather expensive price tags, Apple is attempting to tackle the low-end of the smartphone market with the new iPhone 5C. As well as being cheaper than the high-end iPhone, consumers will also have numerous colours to choose from.

Unfortunately, these choices appeared to be vaguely familiar. Nokia UK took to Twitter today to unleash the above image, poking fun at Apple for not only injecting some colour into the iPhone product line, but utilising the similiar colours. As the Finish manufacturer rightfully pointed out: "Imitation is the best form of flattery."

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Kantar Worldpanel's latest numbers shows rapid growth for Windows Phone sales in various markets, but slight dips in China and only modest growth in the US

Windows Phone is still making steady progress in Europe, according to latest data published by Kantar Worldpanel. The platform has leaped to grab 8.2 percent of sales across Europe in the UK, France, Germany, Italy and Spain.

Unfortunately, the same can't be said for progress in the US, but there's still progress and Microsoft is growing its share of the market in terms of device sales.

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So far the Nokia Lumia 520 has been a sleeper hit. It’s the cheapest Windows Phone to date and it is constantly topping charts for in emerging markets. It seems we hear stories weekly on how the device is selling well in market after market. Here in the United States it’s available for AT&T as a GoPhone and T-Mobile sells a variant called the Lumia 521.

So how’s it going to fare against further attacks in the low-end smartphone market against competitors like Samsung and Apple?

Over at Forbes, Tero Kuittinen outlines a brinkmanship scenario where Nokia comes out on top. Don’t worry, I wasn’t familiar with the term either. Brinkmanship is the situation where you push dangerous events to the verge of disaster in the hopes that your opponents will have to make concessions and/or back down. In this case, Nokia is in a position to own the low-end smartphone market because companies like HTC, Blackberry, and Apple won’t be able to make appealing devices at low prices.

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Microsoft appears to either be on a roll or the marketing department knows the weekend is near, thus they're attempting to go on an all-out attack. This latest commercial, published on the WindowsVideos YouTube channel, addresses the small tablet competition - namely, the iPad Mini. Taking the Acer Iconia W3 to the ring, the video shows off some of the cool features a tablet sports when running Windows 8.

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While we don’t suspect many of you are users of the former cloud-service from Apple called MobileMe, which was cancelled last year and merged into iCloud, we suppose it couldn’t hurt to mention this offer.

Last year, Apple abandoned MobileMe, which had trouble from day one. Those users though did have 20GB of free online storage while Apple’s new iCloud only offered 5GB. Apple did however make up the 15GB difference for one year to those switching over, but alas, that one year ended within the last few days (though some have extensions until September 30th). As a result, Apple sent out “downgrade” notices to people notifying them that they are losing that 15GB. Users can either accept that or pay to keep the extra 15GB.

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It’s hard to ignore the tablet category of computing devices. The iPad made them accessible to the mainstream with a relatively easy and familiar interface combined with sensible form factor. Since the first iPad releasing back in early 2010 we’ve seen the tablet segment explode with many platforms and players all wanting a piece of the pie.

Nearly a year and a half after the iPad launched, on June 1st 2011, we saw the first public preview of Microsoft’s answer to the tablet and the future of computing – Windows 8. So how are tablets running Windows 8 doing compared to Android and iOS? Let’s look.

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Apple has purchased HopStop (www.hopstop.com), the online city transit guide and has appeared to immediately halted Windows Phone support. Windows Phone consumers have spotted HopStop missing on the store, which can only be tied to Apple's acquisition. This shouldn't come across as much of a surprise to anyone. If you've been a fan of the app, unfortunately it's no longer published and consumers are being informed to use the mobile web version.

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It has been reported that the top three major Russian mobile operators have ceased selling the iPhone. VimpelCom has closed its partnership with Apple, following MTS and MegaFon. We previously looked at MTS preferring Windows Phone over the iPhone, feeling more comfortable with Microsoft's mobile platform, but this is an issue for Apple on a larger scale. 

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According to a Nikkei report, Microsoft is set to look at introducing video game titles from the PC and Xbox platforms on the Apple iPhone. This is said to be on the table with a partnership formed between Redmond and gaming firm Klab. Nikkei claims that the titles will be brought across to iOS using Google's Android OS, which may mean we could well be seeing a wrapper utilised for original games.

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Windows Phone is performing well in Estonia, according to a report over on ZDNet. Mobile operator EMT states that Android is the most popular platform and sports a rather large lead over Windows Phone, iOS and competing mobile options. That said, Windows Phone is said to have more than 10 percent of the market, beating Apple sitting on 9 percent. Not only is Microsoft sitting firmly in second position, but we're even seeing some movement with iOS.

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Microsoft is once again making fun of Apple’s iPad in its latest commercial; this time, it takes on Dell’s XPS 10 Windows RT Tablet.

The advertisement starts out by picking on the iPad’s home screen; specifically the fact that you can’t zoom around and see an overview of your content. The Apple tablet screams “Ouch” in protest as a user tries to pinch the view unsuccessfully.

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Today has been an exciting day for both video gamers at E3 and Apple fans at WWDC. Despite what you may think, I actually followed Apple’s event just as closely as Microsoft’s press releases on the Xbox One.

As I sat on our sister site, iMore.com, and watched the WWDC Live blog I realized that I absolutely loved the updates to iOS7. Apple decided to go for a “flat” design and get rid of faux textures for a completely modern approach. As I watched on and became more excited I realized something; flat design, no faux textures, and Bing integration – this was Windows Phone.

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Apple has today unveiled that Siri in iOS 7 will be using Bing as its programmed search engine. The friendly voice-controlled assistant will be able to control more elements and functions of the iPhone, but we're pleased to see Apple choose Microsoft over Google for searching and interacting with the Interwebz. As well as Bing, Siri will make full use of services including Wikipedia and Twitter.

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Microsoft isn't letting up on its release of commercials shunning the iPad and touting its own Windows RT Tablets.

The latest commercial from Redmond compares the thin form factor of the ASUS VivoTab (.32 inches) vs. the iPad’s .37 inches. Microsoft also doesn’t forget to point out the weight of the lighter ASUS tablet (1.16 lbs.) vs. the iPad’s 1.44 lbs.

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Microsoft has been busy pushing out commercials that show their latest operating system can do more than just play games. The latest ad from Redmond doesn’t just put on a suit and tie to strut its work capabilities, it makes fun of Apple’s iPad in the process.

The commercial opens with a side by side of ASUS’s VivoTab and the world famous fruit tablet. Microsoft’s minimalist approach is very reminiscent of Apple’s commercials and makes it clear that this is a parody right down to the musical chopstick routine.

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It will come as no surprise that Microsoft wants Apple to create a Windows 8 app of iTunes, the popular media player that also helps consumers manage iOS hardware and more. A desktop version of iTunes is available and works well in desktop mode on a Windows 8 machine, but what if you're running Windows RT or would like to enjoy a native experience?

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