bing

Microsoft's Bing Maps for Windows 8.1 is a breathtaking experience

The preinstalled map app within Windows 8 is quite good, but it comes nowhere near the detail and quality of map resources supplied by Google’s own mapping service. Microsoft intends to fix that idea and has just released their “Bing Maps Preview” application to the Windows Store.

Simply put from first impressions - we are impressed.

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Microsoft’s Bing is so much more than a web search engine. Earlier this summer at Build 2013, we learned how Bing was evolving into a platform of its own. Bing is also becoming a technology that’s going to help power some cool technology that will integrate across all your devices. When you open your Xbox One this Friday you’ll also see Bing doing some impressive features with your voice. Watch the video below with Xbox Live’s Major Nelson to see it in action.

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Microsoft has released a rather major upgrade to the Bing search engine. The company details a new way to explore, discover and browse music videos with a new experience. Whether you're seeking videos of favourited songs or looking to see what else is out there to discover, it's a pretty sure bet you'll find something on Bing. That's the claim, but is it worth using?

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Microsoft previously revealed to the world exactly how it's looking to evolve its Bing search engine and integrate the service into the "one" company vision. As well as a brand new logo (which looks more modern and fits in with what we've seen happen to the rebranding of Office, Windows, Windows Phone and other products), the web service itself has been completely revamped.

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Microsoft has always been ready to help small businesses whether it be through their BizSpark program for entrepreneurs or through Bing Places for locals. The Bing Places for business service allows local business owners to efficiently create an online presence and “stand out from the competition” in Bing.

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Microsoft kicked off a Bing service for those who love only the best bargains and deals when shopping around. Bing Offers provides you access to over 200,000 deals in more than 14,000 supported cities and towns across the US. That's quite the number for a new service. If you're not familiar with the name, Bing Offers assembles the best bargains from the likes of Groupon, Living social and Restaurant.com so you know you're covered when it comes to never missing out on deals.

Today, Microsoft is working on improving the service with a new system, which is being trialled in Seattle.

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Our interview with Microsoft Behavioral Scientist Matt Wallaert to set the record straight on the Bing versus Google controversy

Yesterday, we published an editorial questioning whether or not Microsoft’s “Bing It On” campaign and its claims are a sham or fair play.

Yale law professor, Ian Ayres, conducted a study with a collection of 1,000 people who were asked to take the “Bing It On” challenge and report their results. The outcome of Ayres’ experiment was nowhere near Microsoft’s claim that people prefer Bing 2 to 1 causing a media storm of accusations and negative press.

We spoke with Bing Behavioral Scientist, Matt Wallaert, to help clear up the situation.

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UPDATE: Please see our interview with Bing scientist, Matt Wallaert, here.

Recently, a law professor from Yale claimed that Microsoft’s famous “Bing It On” campaign is no more than a collection of lies. Ian Ayres, stated in Freakonomics that the company’s Bing ads are misleading and deceptive. To prove his point, Ayres set out on a “Bing It On” challenge using Amazon’s Mechanical Turk marketplace.

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Microsoft’s Bing has been part of Windows Phone since the beginning. But it’s more than just a search engine. Earlier this summer we learned how Microsoft planned to turn Bing into a platform, one where developers and users can tap into a vast array of data to get things done. Last summer, Microsoft introduced a new corporate logo. Now, Bing is getting a logo makeover as it brings in a bunch of new features online. Let’s check it out.

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The folks at Microsoft have spent time and energy attempting to get consumers to switch over from Google and to instead use their in house search engine, Bing. The company is now focusing their efforts on the education system as it launches "Bing for Schools". The new program is described as "a new initiative designed to improve digital literacy for students by putting technology in classrooms".

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