Lively (getlive.ly) is a new startup service founded by entrepreneur Dean Graziano and it seeks to capitalize on the growing trend of selling live concert recordings to audiences. The company recently just raised half a million through a seed round of investors and they already have apps on iOS and Android.
A few days ago, an official Windows Phone 8 also launched, allowing Windows Phone users to jump in on the music craze. As pointed out by GeekWire, sales of live recordings and merchandise directly through the artist is helping make up for declining sales in albums. Lively looks to be at the forefront of that change by giving artists another venue to reach their fans.