brand awareness

Most US smartphone owners don’t know about Windows Phone (but it's still better off than BlackBerry 10)

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By Daniel Rubino, Wednesday, Apr 10, 2013 at 11:50 am

With smartphone survey info, it’s always a tough call between “the glass is half empty or full” analyses. Such is the case with a new study of 1,500 US smartphone owners by MKM Partners on brand awareness. The survey asked about what consumers know about current smartphone trends and their future buying plans.

Microsoft’s Windows Phone did not do terrible but it’s still not ideal either. For instance, out of the 1,500 respondents, a full 60% did not even know that Windows Phone 8 had launched. By comparison, 83% did not know about BlackBerry 10 hitting Canada and Europe.

But in fairness to BlackBerry, their US launch coincided with the survey, which took place over the last three weeks, so perhaps that knowledge should not be expected by average, non-techy folks. Compare that to Windows Phone 8, which was available since last November and clearly Microsoft should have the upper hand for advertising and brand awareness. On the other hand, these numbers reveal that it is BlackBerry whom have the most catching up to do.

India loves Nokia. Rated most trusted brand, beating Samsung and Sony

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By Rich Edmonds, Wednesday, Jan 30, 2013 at 7:08 am

It's been a rather good start of the year for Nokia. The company has made actual profit, thanks to intense cost reduction and growing business, as well as its Lumia family of Windows Phones performing rather well in a number of markets. The company is pushing hard and not only is it attracting new customers, but existing consumers with Nokia hardware are behind the company and products they own, thanks to great support and software offerings.

Now a report has come in that Nokia is the most trusted brand in India, beating Samsung and Sony to the punch. India, along with Asia and Russia have been targeted for Lumia Windows Phones and progress is being made, slowly but surely. Both high-end and low-end devices have been launched in said markets to take full advantage of consumer groups.