campaign

Leaks are always fun, at least if you’re on the outside. It gives you a peek as to what’s coming next.  While there have been many on the Windows Phone 8.1 front, it looks like Microsoft’s advertising arm is not immune from them either.

Long story short is that Microsoft is shopping around its global advertising account to interested parties. The company wants to refocus from “product-specific ads to broader consumer and business-oriented campaigns”. That news comes from Adweek, who are the go-to leaders in advertising culture and news. It significant because it reveals how aware – and concerned – Microsoft is with its image, especially with the new ‘One Microsoft’ business ideology. Reports suggest that this account could handle up to 80% of their advertising, making this a significant land for any agency.

More →
3
loading...
64
loading...
31
loading...
0
loading...

Microsoft has kicked off a festive campaign for its Bing search engine. With Valentine's Day soon approaching, the male populous will ascend on these mighty portals of vast searchfulness for ideas on how to either woo a desired female, or make their way out of the dog house. Taking advantage of the popular celebration of love, the company is asking "what do you consider the most important quality in a partner?"

More →
2
loading...
20
loading...
31
loading...
0
loading...

On Saturday Night Live last night, AT&T and Nokia kicked off their advertising for the Nokia Lumia 920. In a new ad featuring Arrested Development’s Will Arnett, the 920 was the featured device with the idea of “Working for Will”.

The conceit of the ad is that Arnett is looking for a new personal assistant after his last “Todd” was replaced by the Lumia 920 and he decided to quit. The interview? Simply go to AT&T’s site and there you can play with a virtual 920 where you ad and remove tiles, choose colors and basically get to experience the Windows Phone 8 UI.

The commercial is quite funny and we haven’t met anyone who doesn’t love Arnett, so in our book AT&T has done pretty well here. And seeing as the ad premiered during Saturday Night Live and we imagine will go into regular rotation, we see this a great move.

Head to AT&T’s site for more info (www.workforwill.com) and let us know in comments what you think of the campaign. Thanks, fahdriyami and aubreyq for the links!

More →
1
loading...
0
loading...
39
loading...
0
loading...

Nokia has been a relatively busy bee when it comes to promotion, especially when you consider the scale of their global campaign. We've now got some photos of the advertising madness in action at New York subway stations and the promotion material appears to be everywhere. The Smartphone Beta Test is being slapped on walls, pillars and even staircases with the recently launched AT&T Lumia 900 by its side.

As well as this advertising push, we've also had a live performance by Nicki Minaj take over Times Square and the Lumia 710 launch by T-Mobile - you can safely say it has been a blast thus far. We've seen Nokia also take the "Amazing Everyday" to Madrid's Estación de Ópera, a fairly popular train hub in Spain, as well as handing out cupcakes in Belgium.

Taking a look at the photos below (as well as the remaining shots in the SkyDrive album) we can see that the advertising material is certainly eye-catchy and is perfect for those tired travellers who would give anything for their eyes to feast on some colours.

Check out the rest of the photos on Kamal's SkyDrive. Thanks Travis for the heads up!

More →
2
loading...
0
loading...
22
loading...
0
loading...

The Windows Phone team has taken the Smoked by Windows Phone challenge to Italy with a steady stream of contestants attempting to best the platform. Should they lose they would (as usual) have to hold up a sign and announce they've been smoked by a Windows Phone. But should they win, and this is the interesting part, they'd pocket a pair of headphones.

What's so interesting about the headphones? They're shaped like a giant phone.

Possibly the coolest prize from the challenge? The Windows Phone Italy team has been keeping everyone up-to-date with latest happenings on their Twitter account, paying particular attention to the charts which record the wins / loses. According to the photos published, Windows Phone appeared to have been holding its own successfully.

Check out more photos after the break. Via: Plaffo

More →
0
loading...
0
loading...
25
loading...
0
loading...

We mentioned how Nokia was giving away free cab rides in London during Social Media Week back in mid February. In short, the company was sponsoring black-cabs (analogous to our yellow-cabs here in New York) and paying for your destination to wherever. Nice treat, for sure.

But evidently there was more.

Nokia also gave away some Lumia 800's to some lucky guests and when they turned on the device, they were greeted with four London locations that they could go to (presumably the lucky winners would pick just one). Areas included things like spas and laser tag which does look like an amazing way to spend your day...plus, you know, free Nokia phone.

We can't deny we're a little excited to see what they do here in the US with the Lumia 900 launch looming, especially in New York City. Fingers crossed.

Source: Nokia (YouTube)

More →
1
loading...
6
loading...
20
loading...
0
loading...

BetaNews is reporting tonight from undisclosed sources that the upcoming Nokia "Ace" aka Lumia 900 will be part of a massive advertising campaign, with a reported $100 million dollars being spent promoting the highly secretive device. It's not clear if that money will be spent equally by Microsoft, AT&T or Nokia or divided amongst the three in another fashion.

Perhaps more importantly the phone is reported to receive "hero status" from AT&T which according to BetaNews means that the carrier will "...will promote the device in its advertising, through its retail channels and direct store associates to push the device within its stores." Such a position would be the first for any Windows Phone in the US, perhaps finally giving the the beleaguered OS a shot in the limelight. If all goes well with this Nokia Ace/900 push on AT&T another source indicated that Microsoft is hoping to get carriers to "hero" another device for the 2012 holiday season.

While sources for this story remain undisclosed the information in general terms is exactly what Microsoft and more recently Nokia have essentially promised when launching here in the United States. Most recently this was confirmed when Nokia CEO Elop commented that they were "game" for stepping up their performance, especially in relation to carriers in the US. And considering how much Nokia has invested in Europe e.g. the Deadmau5 event, we imagine they have big plans here for the States.

More will be revealed of course next Monday at 6PM EST when Nokia holds their media event at CES in Las Vegas. Nokia is expected to reveal the "Ace" or Lumia 900, a device with a 4.3" "clear black" screen, 16GB of storage, 4G LTE for AT&T and a front-facing camera.  We'll be their live, covering the event.

Source: BetaNews; Thanks, Domnic T. for the tip!

More →
2
loading...
10
loading...
52
loading...
0
loading...

Nokia is at it again, creating a new people-centric ad that focuses more on life, people and enjoying the "everyday" than the phone itself. It's an odd campaign yet surprisingly effective as it certainly piques interest and causes you to focus on the brand as more identity/philosophy than just a phone.

In that sense, dare we say with their whimsical approach and music, it's almost Apple-like? And that's not a bad thing, in fact we like just everything about Nokia's Lumia ad-campaign so far. (See the recent and fantastic French commercial from this weekend).

So without further ado, here's the Little Amazing Show - Part 1.

Source: Nokia YouTube; via: MonWindows Phone

More →
3
loading...
6
loading...
3
loading...
0
loading...

Who'd have thunk it, huh? HTC, which for years worked patiently behind the scenes making some of the best Windows phones out there, is running its own commercial. OK, sure, that's the Sprint Hero it's pimping, too (has the whole world gone Sprint?!?!), but let's face it: The TouchFLO 3D/Sense UI is one of the more recognizable UIs out there that doesn't include a boring grid of icons (zing!). We'll gladly rule the world alongside Android. The geek shall inherit the Earth.

Full presser on the push after the break.

More →
0
loading...
0
loading...
0
loading...
0
loading...