Comscore

The new U.S. smartphone market share numbers for February 2014 from comScore show Android made a slight gain since last November. Android grew from 51.9 percent to 52.1, while Apple gained 0.1 percentage points to hit 41.3 percent. BlackBerry saw a dip, while Microsoft climbed ever so slightly to hit 3.4 percent market share.

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In case you still didn’t agree that Windows Phone is the third ecosystem in the smartphone industry, the latest validation comes from comScore’s report of the U.S. smartphone subscriber market share ending January 2014.

While Blackberry's market share is on the decline, Microsoft held steady and found themselves holding the third spot in the latest survey behind Android and Apple.

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A new report published by comScore shows steady growth in the US for Windows Phone, a significant contrast to what we saw earlier in the year. While Android remains the number one platform in the region with Apple sat in second, Microsoft is pretty much level with BlackBerry, who has been struggling to halt the downhill fall the company has experienced.

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According to a comScore report, European smartphone owners accessing retail websites has grown by 43 per cent in the last year. The company used data across five leading EU markets - France, Germany, Italy, Spain and the UK.  The study showed that the European mobile retail audience grew significantly over the past year, with 20 per cent of smartphone owners shopping while on the move.

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comScore has released data for the three-month period ending January 2013, showing Windows Phone still battling hard against the popular iPhone in the US. Microsoft has a marathon to endure when it comes to consumers in North America, who are already set on either Android or iOS. Blackberry continued to fall at the end of 2012, but Windows Phone is hanging on (if not growing steadily looking at just how much the platform has dropped).

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A couple days ago, we reported some encouraging news from Strategy Analytics that showed that Windows Phone had overtaken BlackBerry in Q4 2012 for the number three spot amongst mobile operating systems in the United States. Not to be outdone, marketing analytics firm comScore released a contradictory report yesterday that claims BlackBerry is still holding on to the coveted third place position.

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Look at the shiny shiny...

According to latest data released by comScore, Microsoft remains comfortable in fourth position (behind RIM) with only a .4% reduction in US marketshare. This was expected with the upcoming launch of Windows Phone 8, especially with new hardware unveiled for consumers to hold out on making a purchase.

Sat at 3.6%, Microsoft continues to witness the downfall of RIM which was hit by a sizeable 3.1% drop in US shares as the company continues to battle through the tough period until it releases Blackberry 10. Falling to just 8.3% of the market, unless RIM can slow down the descent of the platform's fall, Microsoft may well find itself in third position - dependant on the imminent Windows Phone 8 launch.

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Nielson has released their second quarter numbers for 2012 and while 54.9% of U.S. mobile subscribers opted for smartphones, 1.3% opted for Windows Phones. This is a jump from Q1 2012 for smartphones (50.4%)and a slight decline for Windows Phones (1.7%).

Android still has the lion share of the market with 51.8% and Apple is a distant second with 34.3%. RIM is holding steady at 9% with Windows Mobile pulling in 3% of the market.

Nielson's 1.7% is somewhat less of a market share than we saw last month from Comscore who has Microsoft holding on to 4% of the market. Then again, Comscore's numbers combine both Windows Phone and Windows Mobile shares in the market.

Regardless, both reports show that Microsoft still has some work ahead of them. The slight decline in the Nielson report could be from consumers holding off on the platform until Windows Phone 8 is released later this year. It will be interesting to see how these numbers change once the new devices hit the store shelves.

Source: Nielson

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Microsoft, Nokia & AT&T had high hopes for the Lumia 900 back in January

Microsoft with the help of Nokia has stemmed the bleeding of market share over the last two years as the new comScore number just published reveal.

The number of mobile subscribers is up 0.1% to 4.0% ending at the end of May, 2012. That means those numbers include the launch of Nokia’s much hyped Lumia 900 on AT&T and softer launches of the admirable Samsung Focus 2 and HTC Titan 2.

That’s the good news because Microsoft has been losing market share to Android and the iPhone for a very long time now. If we look back to the same period in May 2011, you can see Microsoft had 5.8% of the market and continued to slide up until the end of May this year.

The bad news is multifaceted. For one, these numbers include Microsoft’s legacy Windows Mobile devices, which presumably have now mostly died off. Number two should be obvious. Although stopping the hemorrhage and gaining some market share for the first time in years, a 0.1% increase is hardly anything to be excited about—especially if you’re Nokia.

comScore's latest numbers show Microsoft doing slightly better

The Nokia Lumia 900 on AT&T is hands down the most visible and well promoted Windows Phone to date. The marketing campaign was quite solid, presence was high and it was being heavily discussed in the press. Despite those efforts, Microsoft and Nokia have barely been able to squeak by and if anything, we can read the 900’s sales as being mediocre, at best. We're also curious to see how Nokia's stock will respond, though our guess is not well (currently it's still at the very low $2.14, up slightly).

That certainly has to be disappointing, especially for those of us who had pinned high hopes on this AT&T flagship device. And although June may also bring in some more numbers, our bet is sales of dropped slightly and not increased making 4.1% by the end of the summer the likely market share for Microsoft.

comScore of course is not the only numbers house around, so take these numbers with a grain of salt until they can be corroborated with other market indicators.

Source: comScore

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When these agencies release marketshare data at intervals throughout the year, it's never a particularly positive story for Microsoft's Windows Phone. The platform has seen a steady decline in share (but not as harsh as RIM), but what could be the reasons for the constant drop?

We shouldn't look into it too much, nor should the data be taken at face value. The total number of smartphones is growing, and Apple and Google are the two players that are increasing rapidly. Windows Phone isn't performing as good as the both of them so marketshare may drop to reflect the increase in the total number of smartphones in the market. Sure, RIM isn't doing too well (losing 3%), but Windows Phone is selling, perhaps just not well enough.

Source: ComScore via: GigaOM

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comScore has released latest data, which shows us how platforms are doing in the US with regards to marketshare percentage. Microsoft has been losing market according to previous charts but this is not to be taken lightly. The total number of users is increasing quicker than Windows Phones are being sold (the platform fell by 0.2%), and this September data is still before the month Mango devices began rolling out. 2012 will be when the platform begins to gain ground and keep up with the growth of the iPhone.

Let's wait and see what the next chart will show once Nokia's massive promotion campaign is included.

Source: comScore

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Global research firm comScore has released a new market share report that show Android increasing its lead from Apple, which remains in second place. Looking at the figures above, we can see Android almost hitting 44% of the U.S. market, with Apple on 27%, RIM at 19% and Microsoft at just under 6%.

RIM experienced a massive 5% drop since the previous report earlier this year. Microsoft (combined OSs) has fallen .1%, which shows the continued extinction of Windows Mobile and the rise of Windows Phone. August, being the month before Mango will hopefully show different results to what we will see in comScore's next report. Let's see a rise in market share for the software giant!

Source: comScore, via: SlashGear

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Comscore has released its latest search share data reports and while Google is still tops, they lost a little ground while Bing experienced slight gains.

For the calendar year, Google's market share has hovered around 66% but from July 2011 to August 2011, the share fell 3%. Bing on the other hand peaked in February at 16.1% and experienced a 3% bump between July and August.

Other key points from the Comscore report includes:

  • Month of August 2011: U.S. explicit core search was up 9% y/y for the month of August a deceleration from +10% y/y in July. Google search was up 8.1%, Yahoo! up 2% and Microsoft up 44%.
  • September Quarter (Quarter over Quarter) Pacing: We examine how the search quarter is pacing after the second month of the quarter. We define pacing as taking the reported period (month of July and August) and dividing it by the monthly average of the previous quarter. To that end, U.S. explicit core search is pacing up 2.7% q/q for 3QTD (vs. +2.8% as of July), with Google up 1.9%, Yahoo! up 4.7% and Microsoft up 5.2%.

While there is definitely room for improvement, the one positive Microsoft can take away from these reports is that there is some growth and Google's share for the market appears to be stalled. I'd be curious to see how much influence our Windows Phones have on Bing's numbers? As Windows Phones starts to muster larger market shares, could Bing see similar increases?

source: businessinsider

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Another month, another comScore report.

Like the previous reports that have come out, this one seems to back up the notion that Microsoft has yet to stop their losses in U.S. marketshare for their mobile OSs (comScore seems to lump Windows Mobile and Windows Phone). Gathered from more than 30,000 mobile subscribers via an online survey, the data seems to be at least consistent.

Looking at April, Microsoft's U.S. marketshare is down to 6.7%. To put that in perspective, we've accumulated the last few months of data from comScore and we can see that just over a year ago, MS had 13.2% of the market and it had steadily declined to 10.2% in August and 8.4% in December. In short, Microsoft's marketshare has dropped 25% since Windows Phone 7's launch in October.

Of course with the aging Windows Mobile, we expect many to abandon the platform for alternatives like Android or...well Android (and looking closely, RIM gained as well over 2010-2011). But the problem Microsoft seems to have is converting old Windows Mobile users to Windows Phone. Then again, some of those high-end users may be attracted to Android's more "open" standards and OS manipulation, which resembles Windows Mobile in many ways. The decline though seems to be slowing a bit, but until that number becomes positive growth, Microsoft still has much area to recover.

Luckily that Nokia, Skype and Mango strategy should pay off by late 2011.

Source: comScore; via WinRumors

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Quartely statistics from ComScore indicate Windows Phone 7 may not be giving Microsoft much of a boost in the mobile market. Comparing Smartphone Subscriber Shares for a three month period ending in October 2010 to the three month period ending in January 2011, Microsoft lost 1.7% of the market.

Comscore reports that 65.8 million people in the U.S. own smartphones, up 8 percent from the last quarter. Android moved to the top of the list at 31.2% of the market and RIM experienced the largest decline (-5.4%) moving them into the second slot. Apple held steady in third place with 24.7% of the market with Palm wrapping up things up with 3.2%.

While Microsoft went from 9.7% of the market to 8%, this decline may reflect, in part, the number of consumers moving from Windows Mobile to another OS prior to the release of Windows Phone 7.  Sprint and Verizon customers weren't involved in the initial launch of Windows Phone 7 and may have opted for another smartphone to tide them over.

Regardless, while Windows Phone 7 wasn't intended to be a silver bullet, the decline doesn't help build momentum with the new OS. It will be more telling to see how these numbers compare to the three month period ending in March 2011 after WP7 gets the NoDo update as well as Sprint and Verizon joins the fold.

Source: Comscore Via: ZDNet

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