So you've created your Windows Phone app and you now have some presence building in the Marketplace, what happens now? Are there ways for developers to market and promote their app to users? You bet'cha! There are a ton of channels developers can take (some offered by Microsoft) to help bring in more potential users.
Sheeds has published two editorial pieces on his website, which are worth looking into by new and small developers. The first covers what I've mentioned already in this article, what should you do once you've submitted to the Marketplace? The second moves outside the WP7 sphere itself and explains how developers can promote outside the Marketplace.
Some points Sheeds covers include creating a website for your apps as a central hub for information, contact and to use for social media deployment. Twitter, Facebook and other networks will prove to be invaluable for developing your brand awareness and increasing reach. Remember to look around our site for more guides too that cover advertising networks and more. Just because the app (or game) is in the Marketplace, doesn't mean you can sit back and have a cup of tea. There's always work to be done!