It was just yesterday that our own Richard Edmonds wrote an editorial here lamenting the sudden influx of many apps in the Marketplace from a single publisher. You may have seen this yourself, where the Marketplace under "New" is suddenly flooded with 50 apps that are all the same but "vary" by region.
We weren't the only blog to complain about it and your comments were unified: this was bad practice on Microsoft's part and it should be addressed sooner than later, otherwise we'll have another Android marketplace on our hands--and no one wants that.
Just 24 hours later, Microsoft has responded to the complaints via their Windows Phone Developer Blog. Todd Brix wrote up the piece and we have to commend Microsoft for both being quick and forthcoming on the process and their reasoning. They then present an fairly even-handed solution in two parts:
1. "To avoid the scenario where bulk publishing crowds out other apps in Marketplace in the future, effective immediately, we are limiting the number of apps any one developer can have certified in a single day to 20. Developers creating a large number of apps can still submit all of them for certification, but they will be certified at a maximum rate of 20 per day rather than all at once."
While 20 may still seem a lot, a cap is better than no cap and we hope that we rarely see as many apps from a single publisher. We imagine if it's still a problem, Microsoft could just as easily reduce that number. In fact, in order to prevent a developer from needlessly publishing apps, Microsoft has a part two as a solution to the problem:
2. "In addition, we are reaching out to the companies who most recently published a large number of apps with similar functionality in a short period of time. We’re offering to work with these developers to explore how they can better take advantage of the Windows Phone platform to improve the functionality of their apps and reduce the need for large numbers of similar apps."
By themselves, neither of these measures would be that effective, but combined we see this one-two punch to be a fair way to better control this ongoing issue and ensure a pleasant Marketplace experience. But now that Microsoft has said something, what do you folks think? We think MS deserves a lot credit for their response. You?
Source: Windows Phone Developer Blog; Thanks, Aleksandr K./Arktronic, for the tip!