Back at the end of April, Microsoft teamed up with well-known director Roman Coppola to release what was arguably one of the funniest smartphone commercials of the year. Featuring a wedding where everyone was trying to capture the moment, it quickly fell into a fight over who’s smartphone was better. In the end, Windows Phone (featuring the Lumia 920) was left standing with the slogan “Don’t Fight. Switch”.
It was short, funny and catchy, so much so that even non-Windows Phone fans gave it a nod of approval.
Now, a sequel to that commercial has been released with the Lumia 1020 taking center stage. The scenario this time happens at a children’s recital with parents eagerly trying to get the perfect photo. In the process, they shove each other out of the way to get closer to the stage with your typical chaos ensuing. The TV spot concludes with only two parents left and the wife asking “Why aren’t we getting closer?” to which the husband quips back “With the Nokia Lumia 1020, we have the best seats in the house”. He then zooms and re-frames a photo of his kin, nailing the shot.