fortumo

Windows Phone and Android have a lot in common. Both are competing for second place in app revenue against the juggernaut that is Apple, and both types of handsets/tablets are more affordable than iOS devices. Although Android has a leg up over Windows Phone worldwide, Microsoft’s mobile platform has a great opportunity to surpass Android in a number of emerging markets like China and Brazil.

There are many factors at play in the ongoing mobile battle between Microsoft and Google. To get a better idea of how each side stacks up, we spoke with Martin Koppel, COO at mobile payment specialist Fortumo. If Martin’s predictions are correct, Windows Phone’s continued growth in developing markets will soon put it on much more even footing with Google’s mobile OS.

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In-App Purchases are extremely common in mobile apps and games these days. As an AT&T customer, I have the option of paying for Windows Phone IAPs by credit card, carrier billing, or Microsoft account. People with different carriers or living in other countries might not have access to those same payment methods. And you normally couldn’t use carrier billing for Windows 8 purchases.

Mobile payment provider Fortumo allows app developers to easily integrate carrier billing for IAPs into both Windows Phone and Windows 8/RT apps and games. Fortumo is so serious about getting Windows developers on-board that they’ve just launched a fund to pay advances to successful developers for integrating Fortumo payments into their apps. How successful does a developer need to be in order to get the funding? Read on to find out.

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Earlier this year, we brought news of a mobile payment system called Fortumo extending its support to Windows Phone and Windows 8. Fortumo allows developers to add mobile carrier billing to their games and apps, even on platforms that don’t normally support In-App Purchases  like Windows Phone 7. Fortumo’s carrier billing can allow users living in countries where credit cards are uncommon to make online purchases that they would otherwise miss out on.

Fortumo support on mobile Windows Phone platforms is still fairly new, but one popular game has already integrated it: Ragdoll Run from Swedish developer Dawnbreak Studios. Ragdoll Run is a free to play game that also happens to be exclusive to Windows Phone 7, 8, and Windows 8. Just how well do the game’s the Fortumo payments work, and what made Dawnbreak decide on Fortumo integration? Head past the break for the full story.

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While everyone here has played a game or used an app that offers some kind of in-app-purchase (IAP), most of us probably don’t give the mobile payment systems that work behind the scenes much thought. And yet developers certainly have to consider mobile payment systems if they’re going to accept payments from users.

At GDC last week, we had the opportunity to speak with Rain Rannu, the Co-Founder of Fortumo Ltd.  Fortumo provides mobile payment services for Windows Phone 7.5 and 8, Windows 8 and RT, and several other mobile platforms. They’ve recently teamed up with Microsoft to offer an exciting deal for developers who sign up to use Fortumo with their Windows products by the end of May.

Head past the break for more details and our video interview!

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