One way to spend marketing dollars is to place your product as nonchalantly as possible into television, music videos, movies and anything else you can think of. You might take a somewhat famous YouTuber (is that a word?), give them a Nokia Lumia 1020, and have them make a video. You can also pay millions of dollars and have your products appear in a summer blockbuster. But does any of that really compare to having Katy Perry use your phone in a music video? Let’s find out.