marketing

We all find it humorous when carriers and retailers get things wrong, especially when it comes to Windows Phone. From mistaking specifications, to calling the platform "Windows Mobile" - it's all fun and games. Cue Future Shop, a Canadian chain of electronics stores.

As you can see in the above photos, Future Shop have got their minds muddled with the Lumia family of Nokia Windows Phones. The Lumia 800 is now the 710. Either that or Canada is getting a slightly confused selection of handsets. We still wonder just how it's possible for marketing / promotion material teams to get this so wrong.

Thanks Lucas for sending in the photo! 

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Nokia's "Little Ideas" marketing campaign is taking them around South Africa with the same approach as "The Amazing Everyday" in other pats of the world. We've already had the manufacturer hand out free coffee as well as other promotion efforts in Cape Town. In Episode 4, we have a flashmob heading to an intersection in Joburg to showcase an interesting performance.

It's good to see the "Little Ideas" series rolling on, especially in South Africa where promotion is steadily becoming increasingly noticeable. Episode 3 of "Little Ideas", which sees Nokia providing complimentary carwashes, is located below.

Source: YouTube, via: MyNokiaBlog

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WPDownUnder has created a humorous screensaver to compliment the #SmokedbyWindowsPhone competition. Ben Rudolph first challenged consumers who use different platforms at CES 2012 to see if they could best Windows Phone at normal tasks such as uploading a photo to Facebook.

Should you be interested in displaying superiority on your idle monitor, head on over to WPDownUnder to download the screensaver.

Source: WPDownUnder

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AndroidCentral's Phil Nickinson feels the burn

What we thought may be a one-off contest has seemingly turned into a viral campaign by Microsoft. The "Smoked by Windows Phone" contest was started back in CES in January and has since gone to the road with tours and most recently showed up at Mobile World Congress in 2012 and Hong Kong.

Now Microsoft is looking to the expand the coverage and even pushing it to TV--that's right, soon we'll all be able to see Microsoft "picking a fight" with Android and iOS broadcast everywhere. In an interview with Bloomberg, Aaron Woodman, director of Windows Phone revealed as much:

“It doesn’t feel like we’re really pushing apart from the competition,” Woodman said. “We need to go pick a fight.

We’ll do TV spots, the question is where. Microsoft is patient and willing to use deep pockets, but we’re also respectful of shareholder value so we want to pick appropriate countries and spend levels.”

Hopefully we won't be waiting too long as we think this is an effective strategy and would certainly like to see more.

Source: Bloomberg; Thanks, Stephen M., for the heads up

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Of all the cool things we've seen so far at Mobile World Congress this upcoming web tool for developers gets our high marks. As an extension of the Nokia banner creation tool we saw a few weeks ago, Nokia is taking the concept further for developers by allowing them to make full-length Lumia commercials but with a twist.

Instead of just showing a Nokia phone with the Windows Phone OS, it will feature your app. You simply enter the site, give it your URL for the Marketplace, add some music and screenshots, some key words that describe your app and the program will dynamically create an Amazing Everday-esque commercial for your app. You can then download or embed the video into Facebook or your website.

It's a brilliant tool that allows devs to concentrate less on marketing and more on app development. It's free to use and should make some exciting mini-commercials. While the Digital Marketing Toolkit is still in beta, Nokia is soliciting feedback from folks here at MWC and they are looking at a release in about 8 weeks.

Check the somewhat long video demo after the break (the shakiness goes away at 30 secs, sorry). It's a step by step process of how it works so you may want to grab a coffee. Well worth it if you get to the end product though, we swear...

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Nokia has hosted a number of events in London the past few months, including Nokia World and a performance featuring deadmau5 with a huge video presentation. Already tripling their expenditure wasn't enough as it seems the Finnish manufacturer still isn't done. Should you be out and around London and happen to spot a London black cab (taxi) wrapped up in Lumia promotion material, you'll be sure to hail it since Nokia are offering free rides.

The handset maker has paid black cab drivers so you don't have to. Fitting in nicely with Social Media Week (February 13-17), which Nokia is a sponsor of, this advertising stunt is yet another effective campaign under the marketing team's belt. Bravo.

Source: Knowyourmobile

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While Microsoft already has a feedback website dedicated to Windows Phone owners providing suggestions on features in the OS, what was missing was an official location to allow users to voice their apparent frustration when it comes to marketing and promoting the mobile platform. We've all had issues with the lack of 'umph!', until Nokia came on board and blew everyone away with tripling marketing expenditure when their family of Windows Phones were announced at Nokia World 2011 in London.

We've now come across a UserVoice page set up by the Windows Phone team that allows users to submit suggestions on how the software giant could improve marketing, and vote on other submissions.

"Just like with your suggestions on features to add to future versions of the product, we'd like your suggestions on how we can spread the word about Windows Phone itself via advertising campaigns, community or social media involvement and other types of promotions. Creativity highly encouraged, let us know what your ideas are!"

Be sure to head on over to UserVoice and input your ideas (or ensure that your favourite suggestions get bumped up by voting). We know a good number of our readers have some thoughts on how Microsoft can improve in this area.

Source: UserVoice

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At the recent Windows Phone User Group meet up in London we witnessed a couple of Windows Phone developers showcasing their apps to the audience. As well as this, we had Alan Mendelevich of AdDuplex who came to the event with a developer orientated presentation. The main argument was developers should ensure that effort is poured into not only building the app, but also promoting it around the web (as well as offline).

The 48 slides are packed full of humorous illustrations and useful points for developers of the platform to take note of. While there's no speech to accompany the written detail, it's easy to understand the message surrounding Windows Phone app marketing and monetization.

Head on over to SlideShow to view (and download) the presentation.

Source: SlideShare

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The Lumia 800 launched in Belgium yesterday and to celebrate it Nokia took "The Amazing Everyday" to a number of railway stations, where commuters (and travelers alike) could receive a free cupcake.

Not only this, but the organisers have planned an "Amazing Moments" contest (much like what we saw in France not so long ago), which will see entrants choosing from five amazing moments offered (or create your own) and explaining the reasons why they made that choice. A panel of judges will then select winners. We're looking forward to see some more unique marketing from the manufacturer.

The Lumia 710 is aiming for a March 1st launch in Belgium, according to the Nokia Momentum Map. A handful of photos of the cupcake distribution can been viewed in an album on the Nokia Belgique Facebook page, while a video of the handout in action can be checked out after the break (sporting a familiar music track).

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Nokia Austria is attacking the public with effective marketing and dominant advertising with "The Amazing Everyday". From covering trams in Lumia advertisement material, to handing out small packages containing food. The video montage illustrates how the manufacturer is working with retailers to set up stands and ensure the Lumia handsets are getting maximum exposure.

The Nokia Arch also makes a return in a shopping centre, sporting interactive demos. An interesting video that's well worth checking out.

Source: YouTubethanks, Ellis, for the heads up!

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Nokia has already proven to consumers that they've still got the magic to produce some incredible marketing efforts, like Deadmau5 in London, the Haunted House in Berlin, and flash mobs in India. Now we have Copenhagen in Denmark witnessing a football stadium (PARKEN) lay host to the Finnish manufacturer for a Lumia launch presentation.

As one can see in the video above, this wasn't just any presentation. Throw in fireworks, Master Chief (from the Halo video game series), a Ferrari, F.C. København, some music, and you have a spectacular event. The clip montage is only a few minutes long but we're sure it was more than mesmerising in person. Wonder if Nokia aims to continue to smash marketing expenditure records?

Source: YouTubethanks, Markus, for the tip!

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Marios Karagiannis, the developing superpower behind the title MonsterUp, has published an interesting article on his blog detailing how 2012 is going to be the "Year of Nokia" for Windows Phone. Looking at the above charts, on the left we have the total breakdown of Windows Phone OEMs since early 2011 and on the right we have the representation of the month of January 2012 only (data is extracted from devices playing his games).

There's a clear trend that is noticeable when comparing both charts. Nokia is on the rise (within the Windows Phone market anyway), helped by the quality of the handsets manufactured and the sheer scale of marketing. HTC is still the clear giant, but with the 900 uprising, as well as the probability of the monster Lumia handset being available on a global scale, we should see a further increase to the chunk Nokia owns.

While we have no exact figure for the amount of handsets Nokia has sold, apart from the 1 million shipped estimation by analysts, this is an indicator that the Lumia family is selling. Especially with the 11% jump in Windows Phone OEM shares in just under a month.

Source: Marios Karagiannis

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Windows Phone is on the rise in France, as can be seen in the above browser share chart. The OS is almost hitting Blackberry, which appears to be still in decline (is there ever any good news when it comes to Blackberry?). This goes on top of the French developer who saw a noticeable increase in Lumia 800 activity using his apps on the Marketplace. If we remember the chart that the developer provided, no other Windows Phone dropped to make way for Nokia's handset so one would assume we've had a number of French platform adopters.

Although it's not all roses in the garden, prior to what seems to be the end-of-2011 surge (thanks to Nokia's marketing frenzy), the graph doesn't show the kind of growth we'd hope to see. But if the sharp increase continues with more Nokia and Microsoft marketing, we should see some positive results indeed.

Source: StatCounter, via WMPU

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Paul Thurrott has stamped his mark on some information regarding the upcoming expenditure the software giant is set to embark on in the Sates. The details allegedly come from internal Microsoft documentation. Windows Phone has been failing when it comes to retailers and carrier stores, not just in the U.S., but on a global scale and it's a huge mountain to climb to get to a level playing field with competitor platforms. We covered the report today, which BetaNews published, that pointed to the Nokia Ace receiving "hero" status on AT&T. Not only that, but $100 million was said to be going into the marketing kitty.

Thurrott has now "corrected" information published by BetaNews, announcing that Microsoft and co. will be looking to unleash not $100 million, but $200 million marketing and promoting the platform. We're already aware that the plan for all companies involved with Windows Phone are looking to spend large sums of money, especially Nokia with CEO Elop commenting that they're "game". HTC, Samsung (among other OEMs) will also be set to increase budgeting for advertising, much like what we've witnessed across Europe with newspaper adverts and more.

Thurrott also moves on to state that retail sales staff are set to receive incentives (as part of the massive budget) for moving handsets from the shelves and into consumer hands.

"The amount of payments are $10 to $15 per handset sold, depending on the number sold, for some handset models."

This all makes sense and is pretty much what we're all expecting the companies to roll on. But remember though; Mr Thurrott is the gentleman that stated we wouldn't be getting Mango until 2012, so take this information as you see fit.

Source: WindowsITPro

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Following episode 5 of Nokia's "Little Amazing Show" advertising campaign, we now have episode 6 hitting the public. This episode takes us to India, and shows us the flash mobs and Nokia stalls set up at shopping centres in four different cities. We keep to the campaign message to the letter with examples on how everyone can improve their day. 

Check out the previous videos below if you haven't already done so:

Source: YouTube

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Nokia has posted episode 5 of the 'Little Amazing Show', which is shot in Paris and focuses on happiness. A pretty neat stunt was on Parisian street, where bubbles flooded the area and excited the public with contagious smiles. The video is perfect media for a rainy day, or to simply lighten the mood. Nokia really is going all out with marketing and advertising, and these video montages compliment their efforts.

Be sure to check out the previous episodes if you haven't already:

Source: YouTube (Nokia)

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We've witnessed the marketing power of the Nokia "The Amazing Everyday" campaign throughout Europe, and the public in New York and Paris have had the opportunity to stand in awe at the sight of a giant Windows Phone. Now it seems Nokia wishes to push its way through India, launching the Lumia 710 and 800 today, with a planned marketing campaign - and it's big.

To give an idea as to how massive this campaign will be, check out the list below:

  • Impromptu dance performance in Mumbai with free food and drink.
  • Luxury helicopter ride for consumers in Bangalore, Hyderabad, and Chennai.
  • Exclusive premiere for pre-bookers with tennis star Sania Mirza at the Ambience Mall in Gurgaon.
  • Musical event, and artificial snow zones recreated at certain PVR outlets, in Delhi.
  • Toll exemption for more than 15,000 vehicles on the DND freeway, connecting Delhi and Noida.
  • Salt Lake will feature a "winter wonderland" created with artificial snow in Kolkata.

As well as the above list, we'll be excited to see an "aggressive" promotion and advertising strategy being put into effect. We've already had a flash mob performance at malls in five cities, so it'll be interesting to see how the manufacturer expands on this throughout the country. The Lumia 710 and 800 can be picked up for Rs 18,999 ($360) and Rs 29,999 ($570) respectively. 

Source: India Times, Think Digit, thanks Rohit for the tip!

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We saw the other day YouTube featuring Windows Phone on its front page and tonight it's Last.fm's turn. Hopping over to the site and heading to the Radio area, you'll have your browser overtaken by the Samsung Omnia W and Windows Phone, including that $25 app card good for the Marketplace.

Although people have rightly complained about lack of exposure for Windows Phone in the past, it seems clear that everyone is stepping up a bit on the second go-around. Hopefully it will pay off in some sales.

Thanks, Sayon, for the tip!

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Nokia Germany wraps the Lumia 800 in ice

Either the folks at Nokia Germany have lost the plot, or they've come up with an ingenious promotional stunt. They've put Lumia 800s in ice. Yes, ice. In the above video, you'll witness the frenzied public attempting to bash, melt and shatter the ice to release the handsets (which are hopefully just props). Should they free the Lumia 800, the winners are presented with one to take away with them for free. Really cool advertising there (pun intended).

Source: YouTube (Nokia), via: My Nokia Blog

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