marketshare

Yet another day, yet another roundup of somewhat exciting news involving Microsoft.  We’ll summarize the stories for you to keep you abreast of what’s going on in the world of Redmond. Today’s stories we found interesting:

  • Intel CEO remarks that 20 Windows 8 Tablets are coming this fall
  • Microsoft is back with a new keyboard dubbed ‘the Wedge’ (and mouse)
  • Windows Phone will grab 4% market share in the US in 2012?

Head on past the break to get all the info…

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According to data from StatCounter, Windows Phone is doing relatively well in Finland by capturing 8% of the smartphone web traffic, thanks to Nokia. The Finnish manufacturer is working hard at promoting not only the Lumia line of smartphones, but the Windows Phone platform too, and on a global scale. It's good to see brand support in its home country remain strong.

Unfortunately, the picture for the rest of the world is rather bleak. Microsoft's OS has only 0.53% of the worldwide mobile web traffic. The country sat in second place, behind Finland, is Iceland at 2.3%. Even though it's quite a considerable gap between the two spots, it's interesting to see Iceland near the top instead of the UK or other markets that have witnessed heavy marketing.

From first-to-tenth in terms of web traffic ranking for Windows Phone: Finland, Iceland, Martinique, Faroe Islands, Austria, Germany, Italy, Belgium, Denmark, and Spain. While web traffic doesn't equal sales or true market share, it's an indicator of where Windows Phone is performing well. IDC has recently put Windows Phone (combined with Windows Mobile) marketshare at just 2.2%.

Nokia is set to hold the Nokia World conference this year in Helsinki, Finland.

Source: Pingdom

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Market research firm IDC has released Q1 2012 data that shows fairly large growth for both Android and iOS, while Symbian and BlackBerry continue to fall into gloomy depths. Android stole the show with a Year-on-Year change in terms of shipping volume of 145%, with iOS in tow at 88%. RIM and Symbian, on the other hand, were hitting -29.7% and -60.6% respectively. Some fairly steep recordings.

But what about Windows Phone? It's sat on a respectable 26.9% increase, which is the point to take away here. While the marketshare has dipped slightly from 2.8 to 2.2 (includes Windows Mobile), the shipping volumes for the platform have seen a boost. We can see clearly the effect Nokia is having on Windows Phone.

"Windows Phone has yet to make significant inroads in the worldwide smartphone market, but 2012 should be considered a ramp-up year for Nokia and Microsoft to boost volumes. Until Nokia speeds the cadence of its smartphone releases or more vendors launch their own Windows Phone-powered smartphones, IDC anticipates slow growth for the operating system."

This is exactly what Chris highlighted in his report on Gartner's Q1 2012 data. Without repeating ourselves, check out the chart below for more details on how the platforms have progressed between Q1 2011 and 2012.

It's looking positive for Windows Phone, which is the main thing to look at. Microsoft and Nokia are doing well with increasing the reach of the brand itself. We'll have to see in Q2 how the continued push from AT&T, recent launches of the Lumia 900 in and across Europe, as well as the upcoming release in Australia, affects marketshare and shipping numbers in future reports.

Source: IDC, via: BGR

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Industry research firm Gartner just released its latest data on mobile phone sales for the first quarter of 2012. There are some interesting points to be pulled out of this report that I wanted to address.

Samsung dominates Android. Gartner’s data says that Korea-based Samsung shipped over 40% of all Android handsets last quarter. So that still leaves 60% of the market to other vendors, right? Yes, but according to Gartner none of these other vendors make up more than 10% of Android volume. None.

In terms of handset brands, Samsung is also now the #1 phone maker in the world, ahead of Nokia.

Nokia may have the #2 position in the market, but we need to remember that most of Nokia’s volume is based on the dying Symbian OS. Very little is based on its Windows-powered future at this point. So, considering that we’re looking at the death of the dumphone over the next few years, let’s look at smartphone vendors and volumes.

Samsung is the #1 player, having shipped 38 million smartphones. Most of these are Android powered, with a smaller number of Bada OS phones. Here’s how smartphone market share looks, by vendor, based on the Gartner data:

  1. Samsung with 26% market share
  2. Apple with 23%
  3. RIM with 7%

These are essentially the top 3 smartphone players right now. I realize that ZTE, LG and Huawei have a larger portion of the mobile market than RIM, but RIM is a pure play on smartphones whereas these three are not. Remember that other Android vendors have less than one quarter of Samsung’s volume.

 

What does this data mean to Windows Phone?

Back in late Feb, I wrote a post on Crackberry about how we’ll know if RIM is successful. In that article I suggested that, as the mobile phone market moves purely to smartphones, RIM could go from 3% market share to over 5%. I said they’ve got a shot at being the #4 player behind Samsung, Apple and Nokia (not necessarily in that order).

Although other vendors, such as HTC, have talked about building Windows Phone products, we all know that Nokia is the only true partner at this point. And it’s still early days in terms of understanding how this will all unfold.

Nokia’s big challenge is to migrate its customer base form a dying Symbian platform over to Windows Phone. That’s going to be a HUGE challenge in the developing markets, especially given the cost differential between cheap Symbian phones and expensive Windows powered phones. So it seems to me that Nokia could fall off the map here, ending up with much, much less market share than their current 19.8%.

Ideally, Microsoft would benefit form the support of more manufacturing partners. But if they can’t win more vendors over, they may as well buy Nokia and control their entire platform just as Apple and RIM do. For that matter, even Google is ready to fully control Android (via the Motorola acquisition) in the event that Samsung somehow moves to control its own platform.

I like Microsoft’s strategy of converging the user experience on mobile and desktop. It’s differentiated. Microsoft has always been a company who delivers great developer tools. Microsoft needs to win over developer momentum here, badly.

But, unfortunately, if either Microsoft of Nokia stumble here, the chances of Windows Phone becoming a dominant platform shrink significantly.

Nokia is still the # 2 global player in the mobile phone market. This is a good base on which to convert customers over to Windows Phones. But every quarter that Nokia bleeds share to the competition (mainly Android), the race gets much harder.

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Nielsen has announced that half of all mobile subscribers in the U.S. now own a smartphone. Comparing February 2012, where the lines for both feature phones and smartphones meet in the above graph, with February last year we can clearly see a massive jump from just 38%. That's an average increase of smartphone owners by 1% per-month.

With low-end, affordable Android and Windows Phones, consumers are now able to hop onto the smartphone train without breaking the bank balance. As technology continuously evolves and social networking becomes more prominent in our lives, more mobile phone owners are looking at ways to stay in touch with friends and family that doesn't require either texting or calling.

"More than two-thirds of those who acquired a new mobile device in the last three months chose a smartphone over a feature phone."

According to Nielsen's marketshare data (for the U.S.), Android still runs the show with a 48% hold of the market. iOS is at a comfortable 32%, RIM struggles on with 12%, and Windows Phone is lost somewhere among the "other" 8%. While many could look at this negatively, this data is prior to Nokia and AT&T's upcoming marketing blitz for the Lumia 900, which is set to available on April 8th.

With the steady rate of consumers acquiring smartphones, now is the time for Nokia to push through the Lumia family of handsets to capture the market, and Microsoft needs to be behind them throwing surplus dosh away at every opportunity.

Via: BGR

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In an interesting article over at GigaOm, the developers of the popular app textPlus (site) discuss why they decided to invest in Windows Phone instead of RIM's BlackBerry for their service, recognizing what we appears to be a growing trend in the market, that Windows Phone is the de facto third-way.

For those who don't know, textPlus is another free SMS app that uses a generated and assigned number to allow you to text anyone, anywhere (in the US and Canada) for free in addition from app-to-app. In the future, free VOIP calls will also be brought over to Windows Phone (it's available now on iOS and Android). The app was released a few days ago to the Windows Phone Marketplace for free and truth be told, while a bit slow it's done quite well.

The question GigaOm had for the developers was why did they go with Windows Phone before a BlackBerry client? The answer was simple, it's a beautiful and elegant OS. Scott Lahman, CEO and founder of TextPlus:

“The second we saw the OS and (Nokia) Lumia devices, we knew we wanted to support it. It’s a beautiful OS with a fresh take on what a phone OS can look like and that’s motivation for us to innovate. The OS brings elements that would be buried vertically to the top and you can see all your conversations, communities and contacts lists very easily. And you can pin specific conversations to the home screen. It’s elegant, easy to use, and it puts all of the elements at your fingertips.”

Though they had entertained making a BlackBerry client, they reportedly couldn't get the level of quality that they wanted. And once RIM announced their new OS, BB10, the uncertainties left the company feeling none to confident. By comparison, Nokia and Microsoft according to Lahman "...are some hungry organizations.".

Microsoft did not contribute financially to the development of textPlus for Windows Phone though they are reportedly providing some marketing help.

All in all, some great news to see developers finally taking the risk with Windows Phone over the dying RIM empire. The notion that Microsoft will be the third player is a forgone conclusion in our mind so it's nice to see some others finally noticing too. Pick up textPlus for free in the Marketplace right here.

Source: GigaOm

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NetMarketShare has published marketshare data for the month for February and we've got some positive news for those who have missed the above image somehow. According to the data provided, Windows Phone is still on the rise - and it's a fairly steady climb from 0.29% up to 0.41%. 

While this is still fairly small when compared to the continued growth of both Android and iOS, it's good news that Nokia is having an impact on brand awareness. With the announcement (and public preview release) of Windows 8, which sports Metro UI elements, we can only expect the situation to improve for Microsoft's mobile platform.

Source: NetMarketShare, via: StreetInsider, thanks Mustafa for the tip!

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This certainly wont be surprising to our readers (since we cover the global Nokia marketing campaign regularly) or anyone else who's in the loop when it comes to Windows Phone, but it would appear as though Nokia has grabbed the #1 spot for platform manufacturer marketshare according to Strategy Analytics, which runs alongside developers publishing statistics indication a climb in Lumia 800 usage.

The Finnish handset maker achieved the number one position with 33% marketshare in just four months, since the launch of the Lumia 800 in Europe. The Lumia family of Windows Phones has not only taken the platform by storm but also the world, and to illustrate this design appreciation the 800 received a number of awards at CES 2012.

Check out the chart below for an approximation for Windows Phone OEM marketshare.

Source: Strategy Analytics, via: Engadget; Original Crown image via ShutterStock

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Gartner has released Q4 2011 data for worldwide smartphone sales to consumers, which shows some interesting signs for the Windows Phone platform. The dip in both number of units sold and marketshare is more-than-likely due to the drop of Windows Mobile. The push by Nokia has had some positive effect regarding the brand of both the manufacturer and the mobile platform, but numbers are still yet to reflect any solid progress.

As of Q4 2011 Microsoft was sat behind Samsung's Bada and the pesky 2%. With Nokia and Windows Phone "Tango" to target the emerging markets as a Symbian replacement, and upcoming "Apollo" to introduce a massive OS overhaul, by the end of 2012 Gartner predicts the platform to hit 8.6% marketshare. The analyst firm also believes these numbers to reflect Windows Phone sales only.

We may be in the second year of its life, but Microsoft's platform is still relatively young. The promotion and brand awareness campaigns that Nokia are running may require more time to take affect. The good news is the outlook for 2012 with the two OS updates (as well as new handsets). Bring on MWC.

Source: Gartner, Economic Times, via: WMPUthanks, Steve, for the tip!

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According to the Q4 2011 U.S. data released by Nielsen, Microsoft has caught 1.3% of the "current smartphone consumer" market, whereas they've attracted 1.4% of recent smartphone acquires (within the 3 months). Windows Mobile is set at 4.6% with Blackberry holding 14.9%. Windows Mobile is still being pumped out (more being sold than Windows Phone) but Blackberry is struggling to attract smartphone upgrades.

iOS saw an increase with the recent iPhone 4S launch, which has been relatively successful, while Android storms ahead taking almost half the market (46.4%) and attracting 51.7% of the recent smartphone acquires. For 2012, Microsoft (as well as the platform OEMs) have a task to win the minds of consumers and catch the majority of new adopters. With the beginning of the U.S. push, and marketing still ongoing across Europe and beyond, we should hopefully see some results in the Q1 2012 report.

Source: Nielsen, via: WMPU

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When these agencies release marketshare data at intervals throughout the year, it's never a particularly positive story for Microsoft's Windows Phone. The platform has seen a steady decline in share (but not as harsh as RIM), but what could be the reasons for the constant drop?

We shouldn't look into it too much, nor should the data be taken at face value. The total number of smartphones is growing, and Apple and Google are the two players that are increasing rapidly. Windows Phone isn't performing as good as the both of them so marketshare may drop to reflect the increase in the total number of smartphones in the market. Sure, RIM isn't doing too well (losing 3%), but Windows Phone is selling, perhaps just not well enough.

Source: ComScore via: GigaOM

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We know Nokia has had a tough ride, especially since they ditched Symbian to pair up with Microsoft and dedicate resources to Windows Phone alone. Not only shares, but the minds of customers, have been bouncing around, following Stephen Elop's moves closely. The manufacturer has had little over six months to produce a Windows Phone since the partnership with Microsoft was announced.  

According to a report over at Reuters, Nokia is attempting to keep the smiles with releasing an optimistic statement:

"Lumia 800 sales in the U.K. are off to an excellent start. Based on earliest data the sales start of the Lumia 800 is the best ever first week of Nokia smartphone sales in the U.K. in recent history. By our measures, we have gained significant smartphone sell-out share in the channels in which we are operating in the U.K."

As noted by Gigaom, the above statement is pretty vague and with no sale data published it's difficult to tell whether the company is actually doing extremely well with the launch or is attempting to liven the mood.. Were we really expecting a massive sell out? Probably not. Windows Phone is still young and requires much promotion to sway the minds of potential adopters. Nokia has come to the game with nothing and have spent erratically to pick up momentum for not only the Lumia family of handsets, but the platform as well. It's a tough assignment for a manufacturer who has been in trouble for some time.

Nokia has been busy focusing on "The Amazing Everyday" marketing campaign, with hosting impressive promotion events, setting up advertising effectively (including Heathrow Airport) and working closely with U.K. carriers. As we previously reported, the Finnish manufacturer has tripled their marketing expenditure, which should be setting the ground for their volume introduction of handsets in 2012.

The Lumia 710 and 800 (our review) are entry handsets, the first two from the Finnish company. They've continuously stated that 2012 will be the year for both Nokia and Windows Phone, while 2011 will see one or two devices to see the year through and show what Nokia is capable of. A turnaround that Nokia requires will not happen with the launch of two rushed devices on a new platform. This is going to be a marathon, just like Microsoft with Windows Phone. We'll have to wait and see how the two companies work together to make both the platform and Nokia handsets a success on a global scale.

Source: Gigaom, Reuters

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comScore has released latest data, which shows us how platforms are doing in the US with regards to marketshare percentage. Microsoft has been losing market according to previous charts but this is not to be taken lightly. The total number of users is increasing quicker than Windows Phones are being sold (the platform fell by 0.2%), and this September data is still before the month Mango devices began rolling out. 2012 will be when the platform begins to gain ground and keep up with the growth of the iPhone.

Let's wait and see what the next chart will show once Nokia's massive promotion campaign is included.

Source: comScore

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It seems as though Microsoft isn't taking the platform's position in terms of marketshare seriously as they've missed a prime opportunity to promote Windows Phone at CTIA, according to Jessica Dolcourt, Senior associate editor at CNET. Dolcourt explains in-depth how the software giant could have used CTIA to capitalise on Google and Samsung's delayed announcements for the Android Ice Cream Sandwich and Galaxy Nexus. Heck, we were expecting Samsung to show off the Focus S, finally, at the big event but alas, it was no where to be seen as confirmed by our own folks who were there.

While a lot is banking on what's to be unveiled at Nokia World later this month, the team should use more resources for advertising and promotion at events and stores across the world. Relying solely on manufacturers and carriers is going to prove tough with the iPhone and Android locked in battle for the front display and this report is an interesting read to say the least.

Head on over to CNET to read up on Dolcourt's review of Microsoft's marketing efforts.

Source: CNET

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Global research firm comScore has released a new market share report that show Android increasing its lead from Apple, which remains in second place. Looking at the figures above, we can see Android almost hitting 44% of the U.S. market, with Apple on 27%, RIM at 19% and Microsoft at just under 6%.

RIM experienced a massive 5% drop since the previous report earlier this year. Microsoft (combined OSs) has fallen .1%, which shows the continued extinction of Windows Mobile and the rise of Windows Phone. August, being the month before Mango will hopefully show different results to what we will see in comScore's next report. Let's see a rise in market share for the software giant!

Source: comScore, via: SlashGear

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NetMarketshare, a web analytics company that collects data on web usage, has updated their marketshare report interface to include the breakdown of mobile operating systems as well as desktop. According to the data provided, Windows Phone is growing at a steady pace in terms of marketshare.

The report shows that the platform still has yet to overtake Windows Mobile and Blackberry is still a couple of percent ahead, but it will be interesting to see the chart again in a few months time once upcoming hardware have been released. As a bonus we can filter Windows Phone and view the platform growth on its own, as shown below.

Source: NetMarketshare, thanks Keith for the heads up!

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This is an interesting report about the continuing rise of interest in Windows Phone. It's amusing to remember the skepticism earlier this year before and after the release of NoDo, yet the platform is still growing at a steady pace and Microsoft has big plans to include the platform with Windows 8 and Xbox to create a unified ecosystem.

Connected Intelligence has reported that Android is the most preferred OS among current smartphone owners and those who intend to purchase a new handset within the next 6 months. 44% of these owners and potential smartphone owners are considering Windows Phone as a credible option.

Check out the press release after the break. 

via: wmpu

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Microsoft has said that they are predicting Windows Phone to capture more than 20% of the smartphone market over the next few years through clever and effective marketing as well as support from manufacturers. Remember when Pyramid Research predicted the OS to reach top spot by 2013? Well the software giant is looking to smash that prediction.

Achim Berg, head of Windows Phone marketing, had this to say at IFA:

"HTC and other partners will run advertisement campaigns for the Titan and Radar phones, and the company has joined Microsoft in training hundreds of salesmen worldwide to better demonstrate the product. Microsoft plans to build on Windows Phone’s initial success with female consumers as well as with young and first-time users to win market share."

Berg also stated (and quite rightly so) that it took Apple and Google time for iOS and Android to catch on. Granted that Microsoft has arrived slightly late, but they still share the same obstacles when starting out. Apps wise, the Marketplace has shown positive signs of growth and developers are creating superb applications.

With regards to manufacturer support, if the HTC event in London was anything to go by, I'd say they're fairly confident in Mango and it shows in the beastly hardware that's going to hit shelves later this year. It's great to see in the above quote that Microsoft has been actively training salesmen with HTC to better demonstrate products, something carriers could also partner for.

Source: Bloomberg

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As you can see in the illustration above, Android and iOS has seen growth (3% and 2% respectively) since the previous report, which we covered in late May. In that Q1 report we saw Android taking 36% of the US market, while iOS was on 26% and RIM in third place at 23%. This quarter RIM has lost 3%, plummeting to just 20% of the market.

What's interesting for us Windows Phone users is that while Microsoft has lost a single percentage overall (counting both WinMob and WP7) dropping from 10% to 9%, we're not sure where the split is between the two. In the previous report WinMob was at 9% with WP7 only on 1%, but Nielsen has failed to separate the two platforms this time around. WP7 could be seeing positive growth and hitting 2% while WinMob falls to 7%. We just don't know.

What do you guys think, do you believe that Nyan Cat can sway some people?

Source: Nielsen

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It seems Nokia is on a see-saw, on one side we have high levels of hype for the "Sea Ray" device and their volume shipment of devices in 2012. On the other side we have negativity surrounding their continued fall into darkness from once being the king of phones. The question still remains, will Windows Phone save Nokia?

Their recent report shows the company has an operating loss of almost half a billion Euro. Net sales of devices and services decreased year on year to €5.5 billion, with feature and smartphones dropping 20% and 32% respectively. Overall, Nokia (including Nokia-Siemens Networks and NAVTEQ) has net sales of €9.26 billion (down 7%).

What has caused the loss? Shipping volumes. Nokia shipped 20% fewer devices overall (88.5 million in total, compared to 111 million for Q2 2010). Smartphones took a massive decrease of 33%. As a small bonus, IP royalty payments went into Nokia's account, €430 million worth. On note with smartphones, Symbian is being passed onto Accenture for development and support through 2016.

While the report might be negative, Nokia still hold a decent amount of the market in China and are set to spend £80 million on UK marketing. So, once again, what do you guys think of Nokia's chances of survival with WP7? Are you prepared for a further downfall with Q3?

Source: Nokia, via: GSM Arena

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