Walk into any mobile phone shop anywhere and you’ll be greeted with row after row of rectangle shaped devices. How on earth does one choose which phone to buy when faced with this veritable sea of similar looking handsets? Nokia have done good work with their promotion of their Lumia range, often having dedicated displays to highlight the devices in stores but this alone does not sell devices.
As Windows Phone does break away from the standard looking icon-based user interface and offer something new, there is a need to tell its story. We checked in to the ‘Meet Windows Phone’ event yesterday evening to see what Microsoft and O2 are doing to engage the man and woman on the street.