microsoft tags

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Microsoft Tags Porsche

Porsche has begun tagging their automobiles. Tagging them with Microsoft Tags that is. You know, the multi-colored, triangular Microsoft Tags that can be scanned to pull up all sorts of information from your Windows Phone.

Porsche has begun adding the Tags on cars at dealerships in five States to test the waters. Porsche's hopes is to make their products and dealerships more accessible. When scanned (with your Windows Phone or other Microsoft Tag capable smartphone) the Tag will send you to mobile sites with more information about the particular model along with videos, photos and sales contact info.

In addition to tagging their cars, Porsche is including Microsoft Tags in the print ads. Initial reactions, according to Porsche, are good with customers liking the "cool" factor the Tags bring to the table. Now if they can just do something about the price tag on Porsche.

If you haven't already installed the Microsoft Tag Reader to your Windows Phone, you can find your free copy here (opens Zune) at the Marketplace.

Source: Microsoft Tag

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Microsoft have announced that the month of March accumulated the highest amount of tags scanned, since the launch of the mobile tagging service in January 2009. The software giant has printed more than five 5 billion tags in the two years, with a staggering 3 billion served in the last six months alone.

  • March had the greatest number of Tag scans since Tag launched in January 2009, with more than 50 percent more scans than any other month to date.
  • The number of scans per month has doubled over the past three months, and the number of users per month has increased 2.5 times in that same time frame.
  • Three billion Tags were printed during the past six months alone, and 5 billion Tags have been printed since Microsoft Tag’s January 2009 launch.
  • Publishing continues to lead among top industries adopting Tag, with retail scenarios and entertainment holding the second and third positions, respectively.

"Brand adoption and consumer engagement continue to build, with March being our strongest month to date, due to several high-profile, well-executed campaigns," explained Aaron Getz, General Manager of Microsoft Tag. "We continue to have tremendous success within publishing and also see increasing usage by retailers, consumer packaged goods companies and movie studios" he continued.

Tags are being introduced in a variety of different ways, allowing customers and consumers access to more content, information, media, contact detail, maps, social networking and much more. Simply using your mobile device's camera to scan the tag enables you to instantly enter into a gateway of relevant content. Several movie studios, including Summit Entertainment LLC and Universal Studios, have began placing Tags on movie ads, posters and packaging that link to movie trailers, interactive mobile games and exclusive content, increasing awareness. USA Today also began including tags and IFC displays tags on their channel.

Microsoft's Tag reader is available on a number of different smartphone platforms, including Android and Windows Phone 7.

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