Nokia is marketing the recently launched magenta Lumia 900 Windows Phone by launching nail polish to match the unique smartphone colour. Designed by Duality Cosmetics, the "Nokia Lumia Pink" is an exclusive nail polish that's only available at one-day salons Nokia is hosting in Dallas, Denver, and Los Angeles. Nicki Minaj nail stylist Kandi Banks will be on-hand to offer pink manicures and pedicures for those who pop on down when the salons are hosted nearby.
Much like the previous Nicki Minaj concert, as well as the London 4D light show with Deadmau5, this isn't going to boost sales of the Lumia 900, but is more to do with pushing the device and Windows Phone brand beyond those who follow tech news and know enough about mobile phones. There's a fairly sizeable world out there, which Nokia has intended to tackle. With these one-day events, instead of targeting solely women, Nokia invited everyone to come play with the Lumia handsets (as can be witnessed by the hairy faces in the Dallas Lumia Lounge photo gallery).