We had a chance to sit down and chat with Thom Brenner, Vice President of Location and Commerce for Nokia and Pino Bonetti who writes about location on the Nokia Conversations blog. We wanted to hear what Nokia are planning for the future with its location services, which the company has touted as its main focus and differentiator for Windows Phone.
Being number one in location and mapping is not anything new to Nokia as they have been at this game for many years, ever since they purchased NAVTEQ back in 2007 for a reported $8.1B. Their services power products from Microsoft, Yahoo, Flickr and four out of five cars on the road today use Nokia mapping technology. Nokia have announced their intention to be the “where” company, making location services the very heart of what they do.
Mapping and location are set to get a big boost from this drive, as Windows Phone users we will be pole position to see some of those fantastic innovations.