popularity

When it comes to the brand ‘Windows Phone’ everyone has an opinion and everybody is also a self-appointed expert on marketing. Even here at Windows Phone Central, a lot of comments lean towards the idea that Microsoft's brand is baggage, a discussion that is amplified with the proposed purchase of Nokia and the future of the Lumia trademark. The reason for then negative perception most often proposed? Its deleterious association with Windows desktop, of course.

While by no means scientific, the search indexing site What Does the Internet Think? returns some interesting results when looking up ‘Windows Phone’ that may surprise some. The site, which uses a proprietary algorithm to measure popularity and perception of a search term, claims that ‘Windows Phone’, at least how it is being used on the internet, has 56.1% positive coverage. (The term ‘Lumia’, while not popular for search, does bring in an impressive 63.3% positive result).

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The Nokia Lumia 800: Trend setter

We’ve had discussions before, sometimes heated, about what should be the proper name for Windows Phone and whether it’s catchy, unique enough or even hampered by the “Windows” name. But one thing is for sure, Nokia seems to have a hit with the 'Lumia' brand.

Using Google’s Trends function to compare searches for 'Windows Phones' against 'Lumia' you get an interesting result. Since about November 2011, 'Lumia' has been searched for much more often than 'Windows Phone' which is curious only because Nokia’s handsets are a subset of Windows Phone, yet they’re clearly leading in terms of brand awareness and consumer curiosity.

Last 12 months of Google searches for 'Lumia' vs 'Windows Phone' vs 'Windows Mobile'

Going further, looking at “news reference volume” which details how often Lumia is cited in the media, we can see that although it trails Windows Phone, it often follows the same pattern of interest and is near the same level.

Perhaps just as interesting is if you compare ‘Windows Mobile’ versus ‘Windows Phone’ you can see a slow downward trend for the former but it still trends quite high. That reinforces the belief that many are still confusing the two brands and Microsoft still has a naming problem, which is slowly being overcome. 

There should be little doubt that Nokia with their branding and ability to make headlines has raised awareness a lot for Microsoft’s mobile OS, so much so that they’re in fact leading the interest, often getting ahead of “Windows Phone” itself. That’s impressive work and is a good sign that Nokia is resonating with users out there and backs up what many of us have been saying, which is Nokia is the key to Windows Phone success now and in the future.

Source: Google Trends; via TNW; Thanks, piaqt, for the heads up

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