Store Checks

Heading into the last quarter in 2013, it is becoming increasingly clear that Windows Phone is now solidifying itself as the third alternative for smartphones (see the latest IDC report). While sales are still miles behind iOS and Android, Windows Phone as a platform is finally being treated more equally by retailers and consumers.

Part of that apparent victory, in typical Microsoft fashion, is due to missteps by Redmond’s competitors. Years ago, BlackBerry (then called RIM) basically owned the enterprise market. Fast forward to 2013 and with BlackBerry 10 on the market with a handful of new devices, it’s becoming clear that it’s just not enough to regain that momentum.

The site IT Wire has performed some store-checks for the new BlackBerry Q10 and Z10—two devices we actually own and occasionally use ourselves. The site tried to get a statement from Australia’s telco’s Telstra, Optus, and Vodafone but received no comment about those BlackBerry sales. Not hindered, IT Wire then spoke with Harvey Norman, Optus and Telstra franchises for their opinions on BlackBerry’s prospects.

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