suning

Since launched, the Surface RT tablet has always been sold only through two channels in China: Microsoft's freshly established online store, and Suning (a chain store for electronics, much like Best Buy). Now Microsoft is looking into extending the Surface RT distribution network, as the exclusive dealership with Suning expired in February 2013.

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Time zones, these things are magical. Yes they can be quite confusing, and even stealing a day from your calendar or adding one to it without you knowing. But occasionally the difference in time could result in something sweet. In this case today, Suning, Microsoft's official sales partner for Surface RT in China, will commence the retail ahead of everyone else.

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Earlier we reported that Suning (reads "soo-ning") gadget chain (a good equivalent of Best Buy in the US) is going to distribute Microsoft Surface tablets in China, making Suning the first ever third-party distributor of Surface globally.

Just a while ago, Suning sort of confirmed the rumor, and hinted at a bit more, by posting a very interesting update to its official account on Chinese social media website Sina Weibo.

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The much anticipated launch of the Microsoft Surface tablets is less than 20 days away. So far, word is that the product will only be sold through Microsoft's own retail stores. Alternative retailers remains largely guesswork. If that's the only destined distribution channel, it means relatively limited availability for Americans, and a big red "no way" to everyone elsewhere.

According to latest leaks from Chinese site WPDang though, the situation will not be that bad. At least in China, Surfaces will be sold through Suning (reads "soo-ning"), one of the country's leading consumer gadget retail chains.

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