Porsche has begun tagging their automobiles. Tagging them with Microsoft Tags that is. You know, the multi-colored, triangular Microsoft Tags that can be scanned to pull up all sorts of information from your Windows Phone.
Porsche has begun adding the Tags on cars at dealerships in five States to test the waters. Porsche's hopes is to make their products and dealerships more accessible. When scanned (with your Windows Phone or other Microsoft Tag capable smartphone) the Tag will send you to mobile sites with more information about the particular model along with videos, photos and sales contact info.
In addition to tagging their cars, Porsche is including Microsoft Tags in the print ads. Initial reactions, according to Porsche, are good with customers liking the "cool" factor the Tags bring to the table. Now if they can just do something about the price tag on Porsche.
If you haven't already installed the Microsoft Tag Reader to your Windows Phone, you can find your free copy here (opens Zune) at the Marketplace.
Source: Microsoft Tag