tania

Today marks the start of the 2012 China International Exhibition, and ZTE has arrived guns blazing with the company's mobile phone market strategy director Dennis Lui sharing a very interesting photo with the world. Analysing the capture above, we can see what appears to be one or two ZTE Windows Phone 8 handsets. The device on the right looks almost identical to the ZTE Tania, which runs Windows Phone 7.5.

Unfortunately due to the blur effect added into the mix, it's near impossible to tell what's what within. As well as the similarities to a legacy handset, we can only spot a USB port in the centre on the device in the middle, which appears to be the standard for Windows Phone 8 hardware. If that wasn't enough, we could well be looking at Windows Phone 7.8 here on the Tania. As for the two devices to the left, we're not entirely sure but they almost look HTC - though we could be (and probably are) mistaken.

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A few days ago, we visited London’s newest shopping mecca, Westfield to get a quick take on how much coverage Windows Phone is getting in the retail space. Much has been made about Windows Phone not having good retail exposure. We wanted to see if this was true and get a feel for how things look for Windows Phone in the UK's largest shopping centre.

Almost as soon as we entered the main concourse, we were surprised to find a full-blown ZTE promotional stand. Currently ZTE produce one Windows Phone, the Tango spec Tania, a device that’s somewhat hampered by having only 4GB memory it does make up for it with a generous 4.3" screen size. The stand was there primarily to promote a new Android phone but the Tania was along for the ride and being displayed right up alongside it.

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The Mango-powered ZTE Tania is currently priced at just 990 kr (£90 / $140) on Swedish consumer electronics retailer CDON. Don't let this entry-level handset (and the price tag) fool you though, as this little beast surprised us at CES 2012 with its overall design and hardware specifications.

The ZTE Tania sports a 5MP camera, 4.3" screen, 4GB storage, 512MB RAM and a 1Ghz chip. CDON is blowing other retailers out the water with this attractive pricing. Clove UK currently has the same device listed for £210. Be sure to check out our previous hands-on coverage from CES below.

Head on over to the CDON ZTE Tania product page for more information (select "without subscription" for full price).

Source: CDON.se, via: WinGadget.se; thanks, Peter, for the heads up!

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ZTE is slowly growing to be an important partner with Microsoft and Windows Phone as they're one of the largest OEMs in the world (that you never heard of). Their "Tania" has been around for some time now but it surprisingly hasn't launched yet in China, which received its big Windows Phone push last month with Nokia and HTC leading the way.

Now it looks like the device will finally be out within days though no specific carrier has been announced. According to Wei Xiaodong, ZTE sales director, the phone will be released by the end of this month and will get a CPU bump from 1GHz to 1.4Ghz--a trend we're seeing with the more premium Windows Phones like the 710 and Focus 2. Everything else will stay the same though: 4.3" screen, 4GB storage, 512MB RAM and a 5MP camera. Of course the OS is expected to be "Tango" for the Chinese localization.

We played with the Tania back at CES and actually like the little guy. While perhaps not amazing by certain standards, for a premium Windows Phone it's actually well done. ZTE has also announced plans to make a push here in the United States and it will be curious to see how that pans out.

See our hands-on video on the ZTE Tania from CES 2012 here.

Source: CNMO; via Unwired View

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Professor Green, an established English rapper, has been spotted in London wielding a ZTE Tania. Check out the video above (note: it contains strong language) to see the artist use Windows Phone to locate a coffee house, and his team use the same device to record some of the live concert on-stage. Even DJ IQ takes the Tania for a quick spin with some humorous viewing.

It's good to see ZTE making an effort in the UK as we've yet to see any official event to launch a Windows Phone from the manufacturer. The ZTE Tania is available from Clove UK for just £175 (dropped again from £199).

Source: YouTube; thanks Leon for the heads up!

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Back in January, ZTE was optimistic on bringing their range of Windows Phone to the US. At the time, they noted "The United States and China will be key engines driving our smartphone sales" which seemed ambitious, only because navigating the sea of US carrier approval is a tough goal to accomplish.

Now in a article on CNet, ZTE is once again promising to bring the Windows Phone Tania to US shores by the end of the year.

In of itself, this is not news at all. It is simply ZTE re-stating what they said five months ago to Reuters. What makes us scratch our head is if the ZTE Tania, a relatively low-end Windows Phone 7.5 device, is coming by year's end to the US--what OS will it be running?

It seems odd to want to sell what is at best a low-range phone from 2011 right when Windows Phone 8 is reportedly launching at the the same time. The Tania sports a 4.3" screen, 1GHz CPU, 5MP rear-camera and a measly 4GB of storage. Presumably some of that will be upgraded which is fine, we did like the Tania for what is was back at CES (see our hands on after the break).

But will they really launch a device with Windows Phone 7.5 by December? Or will it have perhaps another OS on board, like Windows Phone 8? We really have no idea as that status of Windows Phone 7.5 as an OS is unknown at this point, which makes ZTE's plans curious. Maybe they are planning on selling direct as a pay-as-you-go phone or maybe they are planning on updating the hardware and OS for the US, in which case are we really still talking about the Tania?

Like we said, this raises some interesting questions. Either way though, we're happy to see ZTE try their hand at the US market.

Source: CNet

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In a press release "teaser" from ZTE, the company has announced that they will be...err...announcing eight new phones at Mobile World Congress next week. While no specifics were given, of course, we know that a few of those eight devices will be Windows Phones while the rest will be Android.

More specifically the company will be touting multi-core, LTE and 4G radios on said devices though multi-core is reserved for Android (Windows Phone won't get support till Windows Phone 8).

Clearly ZTE is on track to deliver what they promised in January including an aggressive push into the US market as well as Europe. The company appears to be trying to follow in the footsteps of HTC by breaking past their East Asia enclaves and go far and wide in the market.  This is something we hope their successful at as we were generally impressed with their first Windows Phone, the Tania, back at CES 2012.

Read the full presser after the break...

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The pricing for the upcoming ZTE Tania low-spec Windows Phone at Clove UK has plummeted to just £199 (from £250), a price that will interest anyone who is making the switch from feature handsets. The handset, which features a 4.3" screen, 1Ghz processor, 5MP camera, and 4GB storage is nothing short of amazing but for anyone who doesn't require storage for music and the like it's a good choice. With a 1Ghz chip, the user experience of the OS will remain stable as you'd expect on a higher end model.

Clove states that this new price reduction places ZTE's Windows Phone £95 cheaper than the Samsung Omnia W, the arguably more cost effective choice. This new pricing could be to match the Lumia 710, which can also be found at Three and Vodafone for £199 (and sports more storage, better screen and processor). Nokia is aggressively tagging their handsets so ZTE will need to react to this with more competitive pricing should they wish consumers to pick up their product.

The ZTE Tania is not yet available at Clove, but will be released in a reported ten days time. Will you be picking one up (or recommending it to someone)?

Source: Clove UK (ZTE Tania), thanks Richard for the heads up!

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The ZTE Tania, a budget Windows Phone, has arrived into the UK. While the ZTE handset isn't the most feature rich Windows Phone available on the market, it wont have a negative impact on the user experience. Packing a 1Ghz processor, 4GB storage, 512MB RAM, 4.3" screen and 5MP camera, the Tania is no slouch and even left us surprised at CES 2012

All that's left is for the company is to surprise us with a high-end smartphone with 16GB+ storage and an AMOLED (or Super LCD) display. Should you be interested in purchasing the budget handset, head on over to Clove where you can pick one up for just £249.99 (incl. VAT), but note that stock wont be in until February 13th. We'll look to see the device available on contracts with UK carriers soon enough for £10-£20/mo.

Check out the press release after the break.

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We took a look at the ZTE Tania last week at CES 2012 and came away quite impressed. Sure, the specs are no match for the US market but their design was actually much better than LG, Toshiba and Acer and that says something. (And we really think LG just needs to move on already).

The Tania has a wimpy 4GB of storage and a decent 5MP camera with a 4.3" screen. We argued if ZTE upped the specs to something more competitive, this design could win some hearts here in the States (and Europe).

Now we're getting word that ZTE will be trying to enter the US the market with either an Android or Windows Phone (or both), including 4G LTE bands. In a Reuters interview Lv Qianhao, head of handset strategy for ZTE stated that "The United States and China will be key engines driving our smartphone sales". Of course saying that and doing it are two different things as working with carriers is notoriously tricky here in the States and ZTE has had very little sway here so far.

The "fourth-largest mobile phone maker by shipments" has lofty ambitions, including moving into the high-end market. But with the likes of Nokia, Samsung and HTC it looks to be tight. Still, we like the Tania and think ZTE may offer a thing or two, but they will certainly need to do more than equal the competition--they'll need to surpass it. That requires innovation and the ability to 'wow' and we're still waiting for that.

Check our hands on with the ZTE Tania at CES 2012 after the break...

Source: Reuters

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The ZTE Tania is an interesting Windows Phone. It only features 4GB of storage (the lowest of any with only 2.9GB available), a 5MP camera and yet has a really decent 4.3" screen. To top it off, we really like the design of it, especially with the chrome accent. Of all the entry-level Windows Phones we played with today, the ZTE Tania kind of surprised us.

Even the back had a nice, designer look to it, which makes us wish ZTE would just step up the specs here for the States and Europe. Throw in 16GB storage, an 8MP camera with a front-facing counterpart and ZTE could be making some waves here. Make it 32GB, AMOLED and 4G and we're talking head turner. Let us just say, we're interested in this phone and company.

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We previously touched on ZTE handsets heading for Europe (and being the white label Windows Phone in France), and now it seems as though the ZTE Tania is ready for pre-order at Clove UK. The low-range handset is a fairly cheap option for those who don't require top specifications. The Tania will run a smooth experience as any other Windows Phone sporting a 1Ghz processor, but comes with limiting 4GB worth of storage. Then again, with a Zune subscription, storage wouldn't be a huge issue.

Other information on the device includes a 4.3" screen, 512MB RAM, 5MP camera (no FFC). You can pre-order your own at Clove UK for £249.99 (including VAT) unlocked.

Source: Clove UK

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Earlier this year, we reported that the Chinese Windows Phone manufacturer ZTE would bring Mango phones to Europe during Q3 of this year. Apparently, this has been pushed back slightly to the fourth quarter of this year.

The ZTE Windows Phone handset, Tania, will sport a 4.3", 480x800 WVGA TFT screen, 512mb RAM, 4gb of memory, 5mp rear camera, and will measure 10.5mm thin. Reports indicate that pricing will be at 2,000 yuan ($223 Euro/$314 US) but we're not sure how this will transfer to the European carriers.

No specific release date was indicated but if the fourth quarter holds true, and already being a month into the quarter, Europe should see the Tania hit the shelves soon.

Source: WinPhonXAP Thanks goes out to seaswimmer for the tip!

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When the ZTE Tania made an appearance recently, the 4GB of storage caught everyone's eye--that was half of the 8GB that the Chassis 1 specification required.

As it turns out, Microsoft has revised their chassis specification for low-end, cost-conscious devices. During the Microsoft Conference 2011 in Shinagawa Japan, a slide was presented (as seen above) that details the new specifications. 

Tezawaly from the site NanaPho.jp was kind enough to translate the new specifications:

  • Capacitive Touch Panel- 4 points or over multi-touch
  • Sensors - A-GPS, Accelometer, Compass, Proximity
  • Camera -3MP or over
  • Connector - MicroUSB, 3.5mm jack
  • Storage - 2GB or over
  • CPU - ?

We doubt we'll see any such budget phones here in the US, but it is interesting to see Microsoft really try to go after all ends of the market. It's interesting to note that the CPU specification was left undefined--meaning perhaps someone other than Qualcomm will be used here.

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Although we're not expecting ZTE to launch any Windows Phones near the shores of Europe or North America anytime soon, the company is expected to be a big player in spreading Windows Phone goodness in East Asia.

The ZTE Tania is their first attempt into the market and it doesn't look half bad.

  • UMTS / HSPA + 900/2100MHz bands
  • 800 × 480 WVGA 4.3-inch TFT screen
  • 3D acceleration
  • 1GHZ processor
  • 512MB of cache
  • 4GB storage
  • 1400mAh battery
  • 5 megapixel autofocus camera
  • 10.5mm slim

The device comes in white or black and honestly, looks a lot like a Samsung Focus, which isn't a bad thing either. No word on availability, but it's probably closer than we expect.

Source: WPXap forums; Thanks, Talan1314, for the tip!

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