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Developer advertising platform AdDuplex has released data for the month of March. The report is based on data collected from 389 different Windows Phone apps that utilise the AdDuplex SDK (v2). March 1st was the designated date for the data to be withdrawn and analysed.

So what's new in the report? Well, Windows Phone 8 is growing, but Windows Phone 7 still holds out strong and the Lumia 822 is evidently selling well.

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Yesterday we shared some of the advertisement data from cross-platform developer network AdDuplex. Now the full post is available on their blog and with it, much more data to comb over. In contrast with the mostly US-centric data yesterday, the blog post gives a worldwide perspective. Keep in mind, these numbers are from an ad network, the most popular Windows Phone ad network of its kind, but still not official numbers from Microsoft. That said, it’s still fun to look at the graphs and get some insight to the Windows Phone ecosystem as a whole.

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Is this Windows Phone 8? We think so...

With less than week before Microsoft is expected to show off Windows Phone 8 in San Francisco, some leaked (and terrible looking) screenshots have appeared on the site Nokia Innovation.

The shots supposedly show off integrated Skype, including an incoming video call as well as a data usage app. You may also note the mention of "RCSe" near the bottom which stands for "Rich communication suite", an important feature coming to WP8. The next screen shot shows the camera app with a new button. Nokia Innovation does not know what that lower button is but we can tell you that it's for the "Lenses" function, which will most likely be revealed next week.

In fact, the only reason we're giving these sceenshots some credibility is the fact that Lenses button is 100% accurate. The rest we cannot vouch for but it does jive with what we've learned and seen ourselves.

The data usage app (called "Data Smart" officially) was also confirmed by Joe Belfiore back in February in the leaked video for OEMs which detailed Apollo (yes, we've seen the video and can vouch for everything said in it). According to Nokia Innovation "the first bar shows how much data you have left, the second shows how many days remaining on your data plan, and it seems you can even adjust your data plan based  on the data report ". Such integration is part of the customization that carriers and OEMs/Microsoft will bring to Windows Phone 8 this fall.

This "data control" is a big focus in Windows Phone 8 which when combined with the data compression for web browsing will allow users to better monitor their data usage. In fact, data compression in IE10 should reduced data usage by up to 30% on top of speeding up browsing in general.

Finally, what is supposedly Nokia Drive 3.0 is also shown with updated traffic report and re-routing. That's the standalone app though and not part of Windows Phone 8.

Source: Nokia Innovation

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According to data from StatCounter, Windows Phone is doing relatively well in Finland by capturing 8% of the smartphone web traffic, thanks to Nokia. The Finnish manufacturer is working hard at promoting not only the Lumia line of smartphones, but the Windows Phone platform too, and on a global scale. It's good to see brand support in its home country remain strong.

Unfortunately, the picture for the rest of the world is rather bleak. Microsoft's OS has only 0.53% of the worldwide mobile web traffic. The country sat in second place, behind Finland, is Iceland at 2.3%. Even though it's quite a considerable gap between the two spots, it's interesting to see Iceland near the top instead of the UK or other markets that have witnessed heavy marketing.

From first-to-tenth in terms of web traffic ranking for Windows Phone: Finland, Iceland, Martinique, Faroe Islands, Austria, Germany, Italy, Belgium, Denmark, and Spain. While web traffic doesn't equal sales or true market share, it's an indicator of where Windows Phone is performing well. IDC has recently put Windows Phone (combined with Windows Mobile) marketshare at just 2.2%.

Nokia is set to hold the Nokia World conference this year in Helsinki, Finland.

Source: Pingdom

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The My Verizon Mobile app has received a makeover, but not the type of makeover that improves visual appeal. With the recent Verizon HTC Trophy update, which was warmly welcomed, the carrier also rolled out an update to their Windows Phone app. Should you enter the app you might be surprised by what you're presented with.

As one can see in the above image, something's gone terribly wrong. The reviews on the Marketplace are heading downhill as one could imagine, so if you're a frequent user and enjoy an aesthetically pleasing experience, we advise you stay away from the app update.

Via: WinSource

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Developer András Velvárt has posted some interesting date regarding which devices are using his popular alternative browser SurfCube (which just had an update). While we don't see many mystery devices on the list (nice to see the Lumia 900 though) we do get an idea of device breakdown and popularity.

The Nokia Lumia 800, arguably one of the most promoted Windows Phones yet is really gaining traction. In fact, it's number one with nearly 14% of usage on SurfCube. That's compared to the HTC HD7 at 11.7% and the Samsung Focus with 9.3% which is astonishing because as you can figure out, those devices have been out much longer than Nokia's offering.

There should be little doubt that Nokia's ad campaigns and ability to launch in many smaller markets is really paying off. Of course, there is some wiggle room here too. For comparison, in the app "I'm a WP7!" we can see the Lumia 800 at 6% which is half that of the Focus and HD7--still, even those numbers are impressive as it Nokia is clearly starting to eat up the Windows Phone market.

Pick up SurfCube v4.2 here in the Marketplace and "I'm a WP7!" here.

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We've seen the headlines, we've heard the pundits (looking at you, Scoble) that tout apps as the "big" thing on smartphones. And while initially this may hold true for new users, the novelty wears off, or so suggests a new study by the Pew Research Center's Internet & American Life Project.

In that study, 68% of users only use five or fewer apps at least once a week. Furthermore, 17% don't use any apps on a regular basis while only 42% of respondents even have apps on their phones. Those are certainly interesting numbers and what it suggests is people are downloading lots of apps but rarely use them on a regular basis. In fact, we hear this often from developers who don't get many ad-hits in their apps after a few weeks despite seemingly large numbers of downloads. Speaking of, the study also points out that judging an app's popularity by number of downloads alone is probably not a good metric (though app reviews and number of them may be).

In other interesting stats from Nielsen, Android users spend about 90 minutes a day on their phones, two-thirds of that time in apps (probably customizing their UI, just kidding). That suggest that even though few use many apps, the ones they do use, they use often and on a regular basis.

While no numbers are revealed for Windows Phone users, it will be even more interesting for our users since things like Facebook, LinkedIn and Twitter are baked into the OS, reducing the number of popular services that people need to download separate apps for. That will only increase if Microsoft continues, as expected, to bake in other services as the OS grows and updates roll out. This of course makes us ask the question: Do you fit this model or are you folks app-fiends? (We're also pretty sure games don't count as apps for the purposes of this study).

Let us know in comments....

via USA Today; Thanks Mark W. and ZX9, for the tips

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AdDuplex has released some interesting statistics from a couple of days activity of almost 700 apps using the network's advertising service. Over the course of two days, the apps on the network were used in 189 countries, by 166,000 users. The U.S. (as expected) is leading the group with 34%, but should we look at data from just last month (chart below) you'll notice a slight change.

Countries that saw Windows Phone (and the Marketplace) being launched jumped up in usage percentage (India, Russia, etc.), which are positive signs of reach and let us not forget that this is data only on the AdDuplex network. Head on over to the AdDuplex blog to read up the full report (as well as see the breakdown of countries).

Source: AdDuplex

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