warner bros

Last week, Gameloft kicked off their much anticipated wave of Xbox releases for Windows Phone 8 with Asphalt 7, a game I call the best racer on the platform in our review. They’ve followed up this week with the very strong The Amazing Spider-Man and the not-so-strong and highly skippable Real Soccer 2013. With at least 9 more games coming, including first-person shooters, action games, and even an MMORPG, it’s safe to say that Gameloft will keep Windows Phone gamers pretty busy this year.

Similarly, Electronics Arts and its subsidiaries Chillingo and PopCap have produced a ton of fine mobile Xbox games as Nokia exclusives within the past few months. All of the Nokia EA games are expected to become available to general Windows Phone audiences six months after release, so they really do benefit the platform as a whole.

However large and prolific they might be, publishers Gameloft and Electronic Arts can’t keep the Xbox Windows Phone lineup afloat all by themselves. The world of smartphone gaming is vast indeed. iOS and Android thrive thanks to many game developers and publishers, both great and small. Today we continue our ‘How Microsoft can save Xbox Games for Windows Phone’ editorial series with a look at the game makers that our platform needs in order to thrive.

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Windows Phone 8 to get marketed by Hobbits?

 

Microsoft is reportedly entering into a marketing agreement to promote Windows Phone 8 with the new Warner Bros movie, The Hobbit – An Unexpected Journey.

Warner Bros has given the green light for Wunderman to kick off a campaign in the UK, US, France and Germany using a combination of digital press and outdoor activities.

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