Windows 8 Phone

Windows 8 Phone. Sounds familiar, right? It's either the common mistake made by both consumers and retailers or the i-mate product we looked at back at this year's Mobile World Congress. We remained on the fence at the time, but now PC World has revealed they've seen footage of the product, as well as the ability to confirm specifications. Interested? We sure are. 

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Windows 8 Phone? No... it's not a typo

Remember i-Mate from the Windows Mobile days? They made the rugged Windows Mobile hand-set that could survive just about anything. Now it appears that the company is working to produce a Windows 8 Phone.

No... not a Windows Phone 8 device, but a phone running Windows 8.

Rumors have the company introducing a 4.7" device running Windows 8 Pro at Mobile World Congress 2013. The device will be powered by an Atom processor, 2GB of RAM and 64GB of storage, and work with HSPA+ and LTE 4G wireless networks.

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Windows Phone Central ran yet another interesting poll this past weekend on the forever controversial topic of “What should Windows Phone be called”?

The proposal was to re-name “Windows Phone 8” to “Windows 8 Phone” due to the benefit of co-branding and the fact that the new iteration of Microsoft’s mobile OS shares the same kernel as the upcoming desktop OS.  The benefit for advertising seems obvious to us as consumers will see the significant overlap between the two systems.

Of course there are some problems with the proposal, including the fact that the Windows Phone group at Microsoft may not want to consider themselves under the umbrella of Steve Sinofosky’s Windows desktop division just yet. There’s also the issue of version updates and whether or not both systems would stay in parallel (though we think that could be easily solved by planning appropriately).

Still, you folks spoke up. Once again we had a large turnout with 5,773 of you voicing your opinion. Surprisingly 54% of you agreed that Windows 8 Phone would be the better choice (something we actually agree with ourselves) while 37.5% thought that Windows Phone 8 was just fine. Meanwhile, a small but significant portion thought that “something else” would be better.

That “something else” of course is always hard to nail down. Many of you thought that Microsoft should capitalize on the “Surface” name and make a “Surface Phone”. While it certainly has a nice ring to it, the name “Surface” seems more appropriate for a tablet device than a phone due to its structure and shape. There's also the (slight) possibility that Surface tablets could bomb and then Microsoft would have two bad names floating around.

The other popular name is not surprisingly related to Xbox—either XPhone or something similar. Though the Xbox brand is certainly successful, Microsoft is clearly courting enterprise with Windows Phone 8 and we’re not sure the more button-up types would opt for a gaming-centric themed phone. Heck, we hear that even the new white phones are a little too flamboyant for some business types—no joke.

The take away message though we think is clear: If Microsoft is serious about aligning their various operating systems, then perhaps doing the same for their names--for practical usage as well as branding—may not be a bad idea at all.

Thanks for all who voted and your thoughts on the matter!

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Ever since Microsoft unveiled "Windows Phone 7 Series" back in February 2010 (and then changed it), much debate has taken place on what it should be called. Many people had made convincing arguments at the time that Microsoft should drop "Windows" all together and opt instead for an Xbox alignment.

In hindsight, such arguments now seem silly to us as Windows Phone 7 was hardly a killer gaming platform, nor does that send the right message to business/enterprise. Likewise, the phrase "Windows" has made quite the comeback with "8", as early reviews would suggest.

However, reader 'umovies' sent in this idea which piqued our interest because it actually makes sense:

"[Microsoft should] change Windows Phone 8 to Windows 8 Phone. They're going to have more products out so its kinda crazy saying Windows Phone 8 when you got Windows 8 OS, Windows 8 Surface's, you should have a Windows 8 Phone as well and it will get rid of the confusion over Windows Mobile."

Indeed, now that the core of Windows Phone 8 has been shown to be the core of Windows 8 desktop (which will also be used in the next generation of Xbox), it does seem obvious to call it Windows 8 Phone instead. Technically speaking, it's just more accurate. (Heck, our site wouldn't even need a name change as it is still "Windows Phone" but the specific version is just "8".)

Plus as our writer Seth Brodeur notes, you can finally say "I have a Windows 8 Phone" instead of a " I have a Windows Phone 8 phone" which is redundant (notice we usually say "Windows Phone 8 device" to avoid this. but it also sounds...odd).

What do you think? Hit the poll, people, and share it with others. Then we'll see about sending it to Microsoft.

 

Should Microsoft rename Windows Phone 8 to Windows 8 Phone instead?
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