There’s no denying the massive market share that Android currently has in the mobile landscape. Android is basically crushing the competition globally. For example, 81.0% of all handsets shipped were running Android in Q3 2013. Compare that to iOS at 12.9% and Windows Phone at 3.6% for the same period.
Why is Android so dominant? Is it the number of apps in the Google Play store? Maybe it’s the “openness” of the platform and the ability to customize every aspect of the phone? Or could it be the licensing costs that OEMs pay Google to use Android (aka nil)? It could very well be those licensing costs since Microsoft is considering doing the same with both Windows Phone and Windows RT in the future.