A few weeks ago I wrote an editorial piece on how 2013 was finally turning into the year of Windows Phone (after numerous false starts).
There turns out to be another facet though that I missed in my analysis, which I'd like to address here. Besides increased advertising, impressive hardware, a maturing ecosystem and a reinvigorated Nokia who has hit their stride, Microsoft is using another tactic: direct action.
It’s a fascinating change in strategy from previous years where Microsoft took on a more “hands off” approach, often leaving marketing up to their OEM and carrier partners. Now, in 2013, Microsoft is asserting themselves a lot more directly (and it’s not isolated to just Windows Phone as the recent Surface rumor suggests).