World Premier

Last night in the heart of New York City, Nokia co-sponsored the world-premiere of Zack Snyder’s “Man of Steel”. We, along with the usual Manhattan glitterati, we lucky enough to attend the red-carpet gala on a rain-soaked Monday.

Yeah, this job has its privileges sometimes, we’ll admit it.

Nokia is one of many companies that have a sponsorship deal with the movie, though they are cited as the largest global partner. Such deals are used to off-set the high costs of the film, associated with production and later promotion of the summer hit, and it helps to have someone else help pick up the bill. In exchange, those companies can have their products featured in the film—sometimes subtle, other times not.

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